the voice of customer experience technology
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Portrait of Sean Nolan

Sean Nolan

@seannolan

Technology Journalist · CX Today

Hi there! I'm part of CX Today's editorial team, with a specific focus on AI, automation, and the RevTech space.

Recent work86 stories
How Dr. Martens Kicked Its CX Strategy Into Gear
Interview

How Dr. Martens Kicked Its CX Strategy Into Gear

Dr. Martens' Chief Technology & AI Officer Graham Calder shares how the iconic brand fixed its fragmented customer care operation.

Sean Nolan · 23h
CX Awards 2026 Spotlight: The Engagement & Advocacy Layer
News

CX Awards 2026 Spotlight: The Engagement & Advocacy Layer

Explore the CX Awards Engagement & Advocacy layer. Celebrate marketing alignment, community platforms, and employee advocacy.

Sean Nolan · 23 Sept 2026
CX Awards 2026 Spotlight: The Enterprise Impact Layer
News

CX Awards 2026 Spotlight: The Enterprise Impact Layer

Explore the CX Awards Enterprise Impact layer. See what judges look for in CX innovation, AI deployment, and the CX Team of the Year.

Sean Nolan · 9 Sept 2026
CX Awards 2026 Spotlight: Introducing The Trust Layer
News

CX Awards 2026 Spotlight: Introducing The Trust Layer

Explore the CX Awards Trust layer. See what judges look for in the best customer data platforms, privacy solutions, and CX infrastructure.

Sean Nolan · 7 Sept 2026
What Wunderkind and Cordial's New Partnership Means for Cross-Channel Personalization
Explainer

What Wunderkind and Cordial's New Partnership Means for Cross-Channel Personalization

Wunderkind and Cordial integrate AI decisioning and cross-channel personalization to convert anonymous traffic into revenue.

Sean Nolan · 19 Aug 2026
CX Awards 2026: Judging Panel Announced
News

CX Awards 2026: Judging Panel Announced

The CX Awards 2026 judging panel is confirmed. Meet our Chair of Judges, discover what the panel looks for, and view key entry deadlines.

Sean Nolan · 19 Aug 2026
What Elastic and OpenAI's New Partnership Means for CX Service Management
News

What Elastic and OpenAI's New Partnership Means for CX Service Management

Elastic and OpenAI expand their partnership to boost service resilience. This is what it means for CX infrastructure and observability.

Sean Nolan · 12 Aug 2026
From Account Signals to Pipeline: How Demandbase Puts ABX Into Action
News

From Account Signals to Pipeline: How Demandbase Puts ABX Into Action

See how Demandbase's ABX approach helped CyberArk boost close rates 4x and SAP Concur accelerate funnel velocity 4x with account intelligence.

Sean Nolan · 3 Aug 2026
Your Martech Stack Isn't Driving Growth - It's Making Revenue Performance Impossible to Diagnose
Explainer

Your Martech Stack Isn't Driving Growth - It's Making Revenue Performance Impossible to Diagnose

Master martech stack optimization. Reduce enterprise martech complexity to improve marketing technology ROI and revenue performance tracking.

Sean Nolan · 29 Jun 2026
Do You Lose More Customers From Bad Recovery Than From the Original Failure?
Explainer

Do You Lose More Customers From Bad Recovery Than From the Original Failure?

Discover how poor CX service recovery drives more customer churn than original failures and how to build a stronger support recovery process.

Sean Nolan · 26 Jun 2026
How to Improve Contact Center Agent Efficiency with AI: A 2026 Evaluation Guide
Guide

How to Improve Contact Center Agent Efficiency with AI: A 2026 Evaluation Guide

Six AI capabilities that measurably improve contact center agent efficiency in 2026 - with benchmarks, expert quotes, and buyer evaluation.

Sean Nolan · 24 Jun 2026
What to Look for When Purchasing Contact Center Software: The 2026 Buyer's Guide
Guide

What to Look for When Purchasing Contact Center Software: The 2026 Buyer's Guide

Evaluating contact center software in 2026? This buyer's guide covers the seven criteria that matter most, including key AI capabilities.

Sean Nolan · 24 Jun 2026
Is Your Revenue Engine Breaking at the Exact Moment Marketing Hands Over to Sales?
Explainer

Is Your Revenue Engine Breaking at the Exact Moment Marketing Hands Over to Sales?

Master marketing sales alignment today. Improve the lead handoff process and revenue operations strategy to stop losing valuable deals.

Sean Nolan · 22 Jun 2026
How Fragmented Service Delivery Breaks Customer Journeys Even When Every System Works
Explainer

How Fragmented Service Delivery Breaks Customer Journeys Even When Every System Works

Discover how service delivery fragmentation causes a customer journey breakdown and why a CX orchestration strategy is essential for success.

Sean Nolan · 19 Jun 2026
From Technical Win to Budget Approval: Making CX Purchases CFO-Ready
Interview

From Technical Win to Budget Approval: Making CX Purchases CFO-Ready

Techtelligence data shows finance-framed tech content earns 2.6x reach. Learn how IT leaders build a CFO-ready business case & CX ROI model.

Sean Nolan · 18 Jun 2026
How to Remove The Hidden Friction In Your Sales Cycle That Slows Deals Down
Explainer

How to Remove The Hidden Friction In Your Sales Cycle That Slows Deals Down

Master sales cycle optimization today. Learn how a strong deal velocity strategy and sales process efficiency accelerate revenue growth.

Sean Nolan · 15 Jun 2026
Why Can’t You See CX Problems Until Customers Complain About Them?
Explainer

Why Can’t You See CX Problems Until Customers Complain About Them?

Discover why system metrics fail and how a CX visibility strategy with real time customer monitoring improves service performance visibility.

Sean Nolan · 12 Jun 2026
Inflight Wi-Fi Sucks vs Airline Food - Starlink Might Be Rewriting That Story With This Week's SpaceX IPO
News

Inflight Wi-Fi Sucks vs Airline Food - Starlink Might Be Rewriting That Story With This Week's SpaceX IPO

Inflight WIFI is on the CX ascendancy. Here's which airlines have Starlink, what speeds to expect, and what it means for CX leaders.

Sean Nolan · 11 Jun 2026
AI Agent vs Chatbot: Why Your AI Messaging Needs an Upgrade
Interview

AI Agent vs Chatbot: Why Your AI Messaging Needs an Upgrade

Techtelligence data shows "AI Agent" content gets 2.9x more reach than "Chatbot." Learn why adapting to this AI terminology shift is critical

Sean Nolan · 11 Jun 2026
Gartner Data: 49% of U.S. Consumers Say AI Has Made Content Quality Worse
News

Gartner Data: 49% of U.S. Consumers Say AI Has Made Content Quality Worse

Increasingly consumers believe AI makes content worse. Explore how CMOs can combat AI-driven content skepticism and marketing fatigue.

Sean Nolan · 10 Jun 2026
TELUS Digital: Two Thirds Of Enterprises Are Deploying AI Without Safety Nets
News

TELUS Digital: Two Thirds Of Enterprises Are Deploying AI Without Safety Nets

New TELUS Digital research reveals that 68% of companies lack automated QA, creating an enterprise AI performance gap in the contact center.

Sean Nolan · 8 Jun 2026
Why Does Your Attribution Model Always Credit the Wrong Channel?
Explainer

Why Does Your Attribution Model Always Credit the Wrong Channel?

Discover why marketing attribution models fail. Improve your multi-touch attribution and customer journey attribution for better spending.

Sean Nolan · 8 Jun 2026
Your Customer Experience Isn’t Breaking - It’s Quietly Getting Worse Every Single Day
Explainer

Your Customer Experience Isn’t Breaking - It’s Quietly Getting Worse Every Single Day

Discover why your service is quietly failing. Learn how customer experience monitoring stops gradual decline and protects your brand.

Sean Nolan · 4 Jun 2026
Your Demand Gen Engine Isn't Broken - It's Flooding Sales With Leads That Will Never Convert
Explainer

Your Demand Gen Engine Isn't Broken - It's Flooding Sales With Leads That Will Never Convert

Improve your demand generation strategy today. Master pipeline quality optimization and win the lead quality vs volume battle for better ROI.

Sean Nolan · 1 Jun 2026
The Martech and SalesTech Buying Framework That Filters Out Hype and Finds Real Revenue Impact
Explainer

The Martech and SalesTech Buying Framework That Filters Out Hype and Finds Real Revenue Impact

Discover a proven martech buying framework. Improve your sales tech evaluation strategy to drive real marketing and sales tools ROI today.

Sean Nolan · 29 May 2026
Is Your Service Management Strategy Just Reacting Faster to Problems Instead of Preventing Them?
Explainer

Is Your Service Management Strategy Just Reacting Faster to Problems Instead of Preventing Them?

Discover why faster incident response fails and how a proactive CX service management strategy prevents issues before they impact customers.

Sean Nolan · 28 May 2026
The Activation Gap: Why 78% of Martech Stacks Fail to Support Business Goals
Explainer

The Activation Gap: Why 78% of Martech Stacks Fail to Support Business Goals

A new 2026 report reveals why 78% of leaders struggle with martech stack ROI. Discover how to close the activation gap and generate value.

Sean Nolan · 28 May 2026
Why Brand Trust Matters More When AI Makes the Purchases
News

Why Brand Trust Matters More When AI Makes the Purchases

New research reveals how AI shopping behavior is changing retail. Discover why ecommerce brand trust is critical in 2026.

Sean Nolan · 27 May 2026
Vector Just Raised $10M to Augment Marketers, Not Replace Them
News

Vector Just Raised $10M to Augment Marketers, Not Replace Them

Vector secures a $10M Series A to build an AI layer for contact-level advertising. Discover how marketers support B2B audience targeting.

Sean Nolan · 26 May 2026
Is Your Sales Technology Stack Slowing Deals Down Instead of Accelerating Them?
Explainer

Is Your Sales Technology Stack Slowing Deals Down Instead of Accelerating Them?

Maximize your sales tech stack efficiency today. Learn how deal velocity optimization and sales process automation accelerate revenue.

Sean Nolan · 22 May 2026
How to Build a Connectivity Layer That Protects Customer Experience From System Fragility
Explainer

How to Build a Connectivity Layer That Protects Customer Experience From System Fragility

Learn how a resilient CX connectivity architecture and service continuity strategy protect customer experience resilience during outages.

Sean Nolan · 21 May 2026
69% of Buyers Rely on Reps to Validate AI - The Paradoxical State of Sales Technology
News

69% of Buyers Rely on Reps to Validate AI - The Paradoxical State of Sales Technology

Gartner data reveals 69% of B2B buyers use reps to validate AI insights. Learn how to redesign AI sales technology workflows to drive growth.

Sean Nolan · 21 May 2026
How to Build a Revenue Engine That Aligns Marketing and Sales Instead of Forcing Them Together
Explainer

How to Build a Revenue Engine That Aligns Marketing and Sales Instead of Forcing Them Together

Master your marketing sales alignment strategy. Build a strong revenue operations model to improve sales and marketing integration today.

Sean Nolan · 15 May 2026
Why Does Your CX Break Only When Customers Need It Most?
Explainer

Why Does Your CX Break Only When Customers Need It Most?

Discover why CX systems fail at peak demand and how a customer experience uptime strategy protects service reliability when it matters most.

Sean Nolan · 14 May 2026
Why Does Your Network Look Healthy While Customer Experience Is Quietly Degrading?
Explainer

Why Does Your Network Look Healthy While Customer Experience Is Quietly Degrading?

Your network can look healthy while CX degrades. See how connectivity performance gaps and network latency impact customer interactions.

Sean Nolan · 12 May 2026
5 Findings From 6sense's BDR Report That Every Sales Leader Should See
News

5 Findings From 6sense's BDR Report That Every Sales Leader Should See

New research on modern salestech found that AI adoption is near-universal - but the way most reps use it has no impact on quota.

Sean Nolan · 12 May 2026
Why Does Your Personalization Strategy Feel Irrelevant to the Customers It Targets?
Explainer

Why Does Your Personalization Strategy Feel Irrelevant to the Customers It Targets?

Fix personalization strategy failure by improving customer intent modelling, real time personalization, and contextual marketing.

Sean Nolan · 8 May 2026
Your Customer Experience Isn’t Failing - It’s Timing Out in Places You Don’t Monitor
Explainer

Your Customer Experience Isn’t Failing - It’s Timing Out in Places You Don’t Monitor

Improve real time CX responsiveness by monitoring latency across integrations and key journeys instead of relying on uptime metrics alone.

Sean Nolan · 7 May 2026
Your CX Isn’t Breaking Randomly - It’s Failing at the Exact Points You Can’t See
Explainer

Your CX Isn’t Breaking Randomly - It’s Failing at the Exact Points You Can’t See

CX observability gaps make outages look random. Learn how service path visibility, end-to-end CX monitoring, and service dependency mapping.

Sean Nolan · 5 May 2026
Your Martech Stack Isn’t Driving Growth - It’s Hiding Why Pipeline Quality Is Declining
Explainer

Your Martech Stack Isn’t Driving Growth - It’s Hiding Why Pipeline Quality Is Declining

Martech stack performance can look strong while pipeline quality declines. Learn pipeline quality optimization & marketing technology ROI.

Sean Nolan · 1 May 2026
What Liverpool FC's SAS Partnership Tells Us About AI-Powered Fan Engagement
News

What Liverpool FC's SAS Partnership Tells Us About AI-Powered Fan Engagement

Liverpool FC's multiyear SAS partnership is a case study in AI-powered fan engagement. Here's what IT leaders evaluating martech can learn.

Sean Nolan · 29 Apr 2026
Is Intent Data Driving Growth or Just Expensive Guesswork
Explainer

Is Intent Data Driving Growth or Just Expensive Guesswork

Learn how to validate B2B intent data, integrate intent signals into CRM, and prove intent data ROI without wasted spend.

Sean Nolan · 29 Apr 2026
How to Choose the Right Observability Platform for CX
Explainer

How to Choose the Right Observability Platform for CX

Learn how to run a CX monitoring software comparison that tests diagnosability, correlation, and ITSM workflows to improve CX operations.

Sean Nolan · 28 Apr 2026
Will AI in Sales Improve Performance or Erode Buyer Trust
Explainer

Will AI in Sales Improve Performance or Erode Buyer Trust

Explore AI in B2B sales: where AI sales tools boost productivity, where trust erodes, and how to govern enterprise AI sales responsibly.

Sean Nolan · 22 Apr 2026
World Creativity and Innovation Day 2026: Martech Innovations That Will Boost Revenue in 2026 and Beyond
News

World Creativity and Innovation Day 2026: Martech Innovations That Will Boost Revenue in 2026 and Beyond

Three martech innovations for 2026: AI-powered hyper-personalization, AI agents, and privacy-first measurement for B2B revenue growth.

Sean Nolan · 21 Apr 2026
Can You Prove Observability ROI Across Your CX Stack?
Explainer

Can You Prove Observability ROI Across Your CX Stack?

A buyer-ready framework to prove observability business value across the CX stack, linking detection and resolution improvements to ROI.

Sean Nolan · 21 Apr 2026
Highspot and Seismic Are Set to Merge - What Does It Mean for the Sales Enablement Market?
News

Highspot and Seismic Are Set to Merge - What Does It Mean for the Sales Enablement Market?

Highspot and Seismic plan to merge. Here’s what it means for sales enablement platform buyers and AI-powered revenue enablement.

Sean Nolan · 20 Apr 2026
Are Sales Enablement Tools Driving Revenue or Adding Noise?
Explainer

Are Sales Enablement Tools Driving Revenue or Adding Noise?

Learn how to evaluate sales enablement software with metrics that prove revenue impact, not noise. Explore this practical buyer's framework.

Sean Nolan · 15 Apr 2026
How Often Do Contact Centers Fail and What It Really Costs
Explainer

How Often Do Contact Centers Fail and What It Really Costs

Contact center reliability statistics reveal failures are frequent. Learn how downtime impacts revenue using CX infrastructure research.

Sean Nolan · 14 Apr 2026
Salesforce CEO: AI Sales Tech Won't Be The End of Human Reps
News

Salesforce CEO: AI Sales Tech Won't Be The End of Human Reps

Benioff says Agentforce for Sales won't replace your reps. Here's what AI-powered selling really means for go-to-market teams.

Sean Nolan · 14 Apr 2026
CX Observability Explained: How to Monitor and Improve Modern Contact Center Performance
Guide

CX Observability Explained: How to Monitor and Improve Modern Contact Center Performance

A plain-English guide to CX observability, contact center observability, and CX assurance, including what to monitor and how to implement it.

Sean Nolan · 10 Apr 2026
How to Fix CRM Systems That Stall Revenue Growth
Explainer

How to Fix CRM Systems That Stall Revenue Growth

CRM modernization starts with governance, adoption, and integrations. Learn CRM transformation steps and implementation best practices.

Sean Nolan · 8 Apr 2026
Is Your CX Infrastructure Too Complex to Manage Effectively?
Explainer

Is Your CX Infrastructure Too Complex to Manage Effectively?

CX infrastructure trends can create risk. Learn how AI, observability, and stack sprawl are reshaping service management CX and ITSM trends.

Sean Nolan · 7 Apr 2026
Why Marketing Automation Fails to Drive Pipeline Growth
Explainer

Why Marketing Automation Fails to Drive Pipeline Growth

Marketing automation software fails when it scales volume, not relevance. Learn how AI, CRM, and CDP alignment improve pipeline quality.

Sean Nolan · 1 Apr 2026
What the Latest Service Management Research & Reports Reveal About CX Reliability
Explainer

What the Latest Service Management Research & Reports Reveal About CX Reliability

Explore the latest CX infrastructure research on outages, incident management, observability, and what analysts say about CX operations.

Sean Nolan · 30 Mar 2026
How To Prove the ROI of Your Service Management & Observability Platforms
Explainer

How To Prove the ROI of Your Service Management & Observability Platforms

Learn how to prove ITSM ROI and observability business value with baseline metrics, vendor evaluation tests, and executive-ready ROI framing.

Sean Nolan · 30 Mar 2026
How to Improve Contact Center Reliability: The Essential CX Service Management, Observability, and Connectivity Guide
Guide

How to Improve Contact Center Reliability: The Essential CX Service Management, Observability, and Connectivity Guide

Learn how CX operations teams use service management, observability, and connectivity to keep contact centers reliable.

Sean Nolan · 29 Mar 2026
What Are The Trends Making Enterprises Rethink Service Management For CX In 2026
Explainer

What Are The Trends Making Enterprises Rethink Service Management For CX In 2026

Explore 5 service management CX trends for 2026, including CX observability, CX infrastructure monitoring, AI automation, and reliability.

Sean Nolan · 29 Mar 2026
Why CX Teams Are Cutting Back on AI Hype and Doubling Down on Governable Automation
Interview

Why CX Teams Are Cutting Back on AI Hype and Doubling Down on Governable Automation

CX teams are tired of vague AI promises. Rob Scott explains why governable automation and AI governance are now buyer priorities.

Sean Nolan · 19 Mar 2026
What Are the Top Sales & Marketing Events in 2026: Your Guide 
Explainer

What Are the Top Sales & Marketing Events in 2026: Your Guide 

Explore can’t-miss marketing events and sales conferences in 2026. These B2B revenue events and martech conferences are essential for CMOs.

Sean Nolan · 7 Mar 2026