Whatever the industry, whatever the product, one thing tends to stay constant: someone, somewhere, is trying to sell it.
Sales teams sit at the center of practically every business model that exists, yet the tools built to support them have historically pulled sellers in a dozen directions at once.
Seismic has just officially completed its merger with Highspot, creating what the combined company calls the new leader in go-to-market performance, serving 2,500 customers and 3.5 million sales, marketing, and enablement users worldwide.
CX Today's Sean Nolan sat down with Seismic CEO Rob Tarkoff to discuss what the merger unlocks, why most revenue strategies stall in execution rather than planning, and where he sees the SalesTech sector heading over the next five years.
What Does the Highspot Merger Actually Unlock?
Before the merger, Seismic and Highspot had built different strengths inside the same broad category.
Seismic made its name with the Seismic Enablement Cloud, a platform focused on equipping customer-facing teams with the skills, content, and coaching needed to walk into buyer conversations ready.
Highspot took a more execution-first approach, built around what it calls Nexus, a unified AI and analytics engine designed to turn every signal from a deal, whether spoken on a call, shared in an email, or shown in a deck - into a real-time action for whoever's role needs it next.
For Tarkoff, bringing those two approaches together closes a gap that's defined enablement technology for years, the gap between getting sellers ready for a conversation and actually guiding what they do once they're in it.
"Bringing Seismic and Highspot together is about helping revenue teams move from preparation to execution"
Historically, enablement platforms have measured success by how prepared a rep felt walking into a room. The combined platform is being built to stay useful inside the room too, surfacing the right content, coaching cue, or next step in the moment a deal actually moves.
"The most exciting aspect of the merger is the opportunity to redefine traditional enablement. The next step is to take the right action at the right time"
The scale behind that ambition is considerable. Seismic now serves 2,500 customers and 3.5 million users globally, spanning brands including Allianz Trade, Expedia Group, IBM, and Uber.
Moving forward, Tarkoff laid out some key priorities, including a $100 million annual investment in research and development. The focus will be on AI agents, engagement intelligence, and revenue workflows - while devoting more resources to security, governance, and enterprise scale.
Why Do Revenue Teams Struggle to Execute Their Strategy?
Asked where most organizations struggle most, Tarkoff didn't point to strategy itself. He pointed to what happens afterwards.
