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Braze used its Forge conference in Las Vegas this week to unveil a new wave of AI capabilities, from self-service decisioning to automated campaign. In an exclusive interview, Braze's VP of AI Decisioning Product George Khachatryan tells CX Today where the real shift lies.
Seismic has completed its merger with Highspot, creating a combined go-to-market performance platform serving millions of users. In this exclusive interview, CEO Rob Tarkoff tells CX Today why execution - not strategy - is where most revenue teams actually fall short.
Microsoft is putting CRM context into a proactive Copilot, Adobe is bringing real-time personalization to NHL fans, and Forrester has released its latest customer engagement Wave Report. The question is whether vendors can make customer engagement more useful without making it feel automated.
Ofcom’s investigations into Vonage and Voxbone shine a light on the issue of phone-number misuse. While neither company has been found to have broken the rules, the probes raise a wider question for CPaaS providers and enterprises around who is accountable when a trusted voice channel is exploited
As AI agents handle more routine customer service and experience queries, voice is becoming the channel for urgent and complex issues. Zendesk’s new real-time translation feature could remove language barriers, but accuracy and trust remain the real test.
CX Today has a new home, rebuilt around how people actually follow the customer experience market: smarter search, sharper analysis and stories shaped by real market intelligence. Signing up is free, and founding member handles are available now, but not for long
TheyDo research shows AI is making enterprise decisions faster and more confident, but 38% of leaders report unintended CX problems. Discover why connected customer context, traceable recommendations, and decision quality are essential to protect trust.
Qualtrics, Insider One, and HubSpot all made major CX announcements this week, each claiming to close a gap between what customers expect and what businesses deliver. Closing that promise on paper is very different from proving it holds up once the system is actually running.
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