Short, checked, cited where we can. The announcements, the moves and the things worth a look.
Follow @cxtodaynewsTottenham Hotspur has launched Ask Spurs, a multilingual Salesforce Agentforce assistant for ticketing, memberships, retail and stadium-event enquiries. Built on 4.6 million unified fan profiles, the agent has achieved an 86% engagement rate and resolves 20% of interactions independently, then escalates more complex questions to human support.
Marc Benioff announced it on X with no formal release, and nobody has said what changes. Are you on board with changing "Artificial Intelligence" to "Superintelligence"?
Sanas has introduced Supervised AI, enabling one human supervisor to oversee up to four AI-led customer calls at once. Supervisors can intervene, guide the AI or take control without a visible handoff, helping contact centers scale automation while retaining human judgment, accountability and customer context.
In Brief runs on tips. A good nugget is short and specific — a launch, a hire, a funding round, a number, a neat find worth a look — and it lands best with a source link so we can check it and cite it. We read everything and curate what runs; nothing publishes automatically.
File it at the news desk →@cxtodaynews on X ↗Primary source · date · number · named spokesperson. Two of the four and we will usually run it.
