the voice of customer experience technology
reporter
Portrait of Nicole Willing

Nicole Willing

@nicole

Tech Journalist · CX Today

Tech Journalist at CX Today, covering CX trust, privacy and compliance, AI and automation in customer experience, and CRM and customer data.

Recent work346 stories
From Notifications to Revenue Drivers: Turning Support Channels into Growth Engines
Sponsored · MMDSmart

From Notifications to Revenue Drivers: Turning Support Channels into Growth Engines

Customer messaging still serves a narrow purpose for many enterprises. It delivers appointment reminders, shipping updates, payment confirmations and service...

Nicole Willing · 24 Sept 2026
Why Claudeforce Indicates CRM Complexity Is Breaking Customer Experience
Interview

Why Claudeforce Indicates CRM Complexity Is Breaking Customer Experience

UJET CEO Vasili Triant explains why bolting AI onto CRM and ticketing stacks may add complexity instead of improving customer experience.

Nicole Willing · 23 Sept 2026
The Sale Is Not Complete Until the Payment Is Complete: Five Warning Signs the Payment Journey is Losing Customers
Sponsored · SequenceShift

The Sale Is Not Complete Until the Payment Is Complete: Five Warning Signs the Payment Journey is Losing Customers

Contact centers spend heavily on customer journeys, designing scripts, training agents, deploying AI assistants, optimizing digital flows and measuring conve...

Nicole Willing · 22 Sept 2026
The EU AI Act Is a CX Problem Now
Sponsored · TTEC Digital

The EU AI Act Is a CX Problem Now

The EU AI Act , which came into effect on August 2, can seem like a legal or compliance issue, best handled by specialist teams or the people developing AI m...

Nicole Willing · 22 Sept 2026
The Weakest Security Link in Customer Data May Be Hiding Outside the CRM
Interview

The Weakest Security Link in Customer Data May Be Hiding Outside the CRM

Manchester Airport cyberattack shows how fragmented customer data can create security gaps, complicate breach response and undermine AI.

Nicole Willing · 22 Sept 2026
Contextual Messaging is the New CX Gold Standard, MMDSmart Explains
Sponsored · MMDSmart

Contextual Messaging is the New CX Gold Standard, MMDSmart Explains

 Nicole Willing speaks with Karen Krivaa, Chief Marketing Officer at MMDSmart , about why so many businesses are still struggling to turn omnichannel ambiti...

Nicole Willing · 17 Sept 2026
Cybersecurity Roundup: Who Controls the Data, Identity and AI Agents Is the New Battleground
News

Cybersecurity Roundup: Who Controls the Data, Identity and AI Agents Is the New Battleground

AI agents, cloud identity tokens and data sovereignty concerns are reshaping cybersecurity as enterprises race to regain control.

Nicole Willing · 16 Sept 2026
How Customer Experience Platforms Are Becoming AI Orchestrators
Sponsored · Content Guru

How Customer Experience Platforms Are Becoming AI Orchestrators

The language around customer data is changing, with customer data platforms (CDPs) being positioned as foundations for AI-native operations, real-time decisi...

Nicole Willing · 16 Sept 2026
Hidden AI in the Contact Center: What the EU AI Act Means for CX Leaders
Sponsored · TTEC Digital

Hidden AI in the Contact Center: What the EU AI Act Means for CX Leaders

In this CX Today interview, Technology Journalist Nicole Willing speaks with Amit Namjoshi, Executive Director of Technology Consulting at TTEC Digital , abo...

Nicole Willing · 15 Sept 2026
CRM's Next Challenge Is Making Customer Context Useful to AI Agents
Interview

CRM's Next Challenge Is Making Customer Context Useful to AI Agents

PwC leaders explain how AI agents, connected data, and intelligent enterprise models are reshaping the future of CRM modernization.

Nicole Willing · 14 Sept 2026
The Next CX Security Risk May Be the AI Agent You Gave Access
News

The Next CX Security Risk May Be the AI Agent You Gave Access

AI agents are gaining access to enterprise systems. Anthropic, Concentrix, Zscaler and Proofpoint reveal the emerging CX security risks.

Nicole Willing · 10 Sept 2026
Customer Context Becomes CRM’s Next Competitive Battleground
News

Customer Context Becomes CRM’s Next Competitive Battleground

Vendors are competing to make fragmented customer data useful, as AI agents increase demand for trusted, actionable customer context in CRM.

Nicole Willing · 9 Sept 2026
5 Questions to Ask Before You Buy an AI-Ready Customer Data Platform
Sponsored · Content Guru

5 Questions to Ask Before You Buy an AI-Ready Customer Data Platform

The appeal of an “AI-ready customer data platform” is easy to understand. Organizations want more joined-up customer journeys, faster service, better recomme...

Nicole Willing · 9 Sept 2026
The 57% Problem: Why Omnichannel Strategy is Stalling in 2026
Sponsored · MMDSmart

The 57% Problem: Why Omnichannel Strategy is Stalling in 2026

Omnichannel customer communication has become one of the defining priorities for organizations looking to improve customer experience, increase operational e...

Nicole Willing · 8 Sept 2026
HPE Says AI-Powered Networks Can Stop CX Failures Before They Start
News

HPE Says AI-Powered Networks Can Stop CX Failures Before They Start

HPE highlights how AI-native networking, infrastructure performance and resilience could increasingly shape customer experience.

Nicole Willing · 3 Sept 2026
Anthropic Drops Data Retention Requirement for Mythos and Fable 5.1 After Enterprise Pushback
News

Anthropic Drops Data Retention Requirement for Mythos and Fable 5.1 After Enterprise Pushback

Anthropic is adopting ZDR for Mythos and Fable 5.1 after enterprise feedback, intensifying the frontier AI data protection race with OpenAI.

Nicole Willing · 2 Sept 2026
CrowdStrike’s AI Security Push Puts Enterprise CX on Alert
News

CrowdStrike’s AI Security Push Puts Enterprise CX on Alert

CrowdStrike’s Fal.Con announcements show why AI agent security, verified identity and data protection are now vital to enterprise CX.

Nicole Willing · 1 Sept 2026
Where Does the CDP Fit in an Agentic AI Strategy?
Sponsored · Content Guru

Where Does the CDP Fit in an Agentic AI Strategy?

In this CX Today interview, Nicole Willing speaks with Richard Manthorpe, Director of Product Management at Content Guru , about the changing role of custome...

Nicole Willing · 1 Sept 2026
The Gap Between AI Promise and CX Value
Interview

The Gap Between AI Promise and CX Value

Anshuman Singh, Chief Executive Officer at HGS Europe, explains why AI pilots in CX stall and how AI will reshape customer experience roles.

Nicole Willing · 31 Aug 2026
CrowdStrike, Okta Warn AI Is Turning Cybersecurity Into an Enterprise Imperative Following "Mythos Moment"
News

CrowdStrike, Okta Warn AI Is Turning Cybersecurity Into an Enterprise Imperative Following "Mythos Moment"

CrowdStrike and Okta say AI agents are expanding enterprise risk following the "Mythos moment," making cybersecurity crucial to AI adoption.

Nicole Willing · 27 Aug 2026
8.7 Million Customers Exposed in Manchester Airport Cyberattack
News

8.7 Million Customers Exposed in Manchester Airport Cyberattack

Manchester Airports Group says data linked to 8.7 million customers was breached, raising the threat of phishing and identity theft.

Nicole Willing · 27 Aug 2026
Salesforce’s Claudeforce Deal With Anthropic Points to What Comes After the CRM UI
News

Salesforce’s Claudeforce Deal With Anthropic Points to What Comes After the CRM UI

Salesforce and Anthropic launch Claudeforce, bringing Salesforce data and workflows into Claude as CRM moves beyond the traditional UI.

Nicole Willing · 27 Aug 2026
Marc Benioff Maintains "There is No SaaSpocalypse" as Salesforce Argues AI Models Need Software
News

Marc Benioff Maintains "There is No SaaSpocalypse" as Salesforce Argues AI Models Need Software

Salesforce CEO Marc Benioff rejects the SaaSpocalypse narrative, arguing enterprises will consume AI through the software they already use.

Nicole Willing · 27 Aug 2026
Google’s $10MN Spirit Deal Reveals AI Is Putting a Price on Enterprise and Customer Data
News

Google’s $10MN Spirit Deal Reveals AI Is Putting a Price on Enterprise and Customer Data

Google’s $10M Spirit data deal highlights an emerging market for enterprise data as AI companies seek operational and customer information.

Nicole Willing · 26 Aug 2026
Google’s Spirit Data Deal Raises $10MN Question: Should AI Developers Be Allowed to Buy Enterprise Data for Training?
News

Google’s Spirit Data Deal Raises $10MN Question: Should AI Developers Be Allowed to Buy Enterprise Data for Training?

Google’s $10MN bid for Spirit Airlines data raises questions over privacy and the use of enterprise records for AI training.

Nicole Willing · 25 Aug 2026
ServiceNow On Why U.K. AI Maturity Lags Soaring Spend
Interview

ServiceNow On Why U.K. AI Maturity Lags Soaring Spend

ServiceNow’s Adam Spearing explains why U.K. AI investment is rising faster than maturity, and how leaders can govern AI safely at scale.

Nicole Willing · 25 Aug 2026
OpenAI's Push on Regulation Could Change How CX Teams Buy and Govern AI
News

OpenAI's Push on Regulation Could Change How CX Teams Buy and Govern AI

OpenAI's and Anthropic's approach to AI regulation could reshape CX technology procurement, including vendor risk assessments.

Nicole Willing · 24 Aug 2026
AI Complexity Could Become a CX Problem for U.K. Businesses, Research Shows
News

AI Complexity Could Become a CX Problem for U.K. Businesses, Research Shows

Freshworks research finds UK IT teams are losing time and AI budget to complexity, and CX teams could feel the impact.

Nicole Willing · 21 Aug 2026
OpenAI Wants Enterprises to Trust Its Frontier Models With Sensitive Customer Data
News

OpenAI Wants Enterprises to Trust Its Frontier Models With Sensitive Customer Data

OpenAI is previewing Private Safety Processing, allowing enterprise customers to use Zero Data Retention to protect sensitive information.

Nicole Willing · 20 Aug 2026
Why Workforce Experience Is Now a Data Protection Issue For Enterprises
Feature

Why Workforce Experience Is Now a Data Protection Issue For Enterprises

AI tools are turning workforce experience into a data protection issue as employees use personal accounts, exposing sensitive customer data.

Nicole Willing · 19 Aug 2026
Concentric AI Wants to Help Enterprises Find and Secure Sensitive Data Hiding in Documents
News

Concentric AI Wants to Help Enterprises Find and Secure Sensitive Data Hiding in Documents

Concentric AI’s new vision model helps enterprises find sensitive documents in images and scans as AI agents increase data security risks.

Nicole Willing · 18 Aug 2026
The 3 Security Gaps Enterprises Must Fix to Limit AI Agent Threats
Interview

The 3 Security Gaps Enterprises Must Fix to Limit AI Agent Threats

Learn why perimeter security, identity verification, and data governance are critical to limiting the security risks of deploying AI agents.

Nicole Willing · 17 Aug 2026
Guardrails Won’t Always Stop Customer AI Agents. Is Your Enterprise Ready?
News

Guardrails Won’t Always Stop Customer AI Agents. Is Your Enterprise Ready?

Autonomous AI agents can find unexpected ways around guardrails. Here’s why enterprises need stronger controls and identity security.

Nicole Willing · 13 Aug 2026
Supply Chain Attack Exposes 2,500+ Companies in Largest AI Infrastructure Breach of 2026 So Far
News

Supply Chain Attack Exposes 2,500+ Companies in Largest AI Infrastructure Breach of 2026 So Far

CloudSEK finds supply-chain attack exposed AI infrastructure credentials across 2,500+ companies, potentially leaving enterprises exposed.

Nicole Willing · 11 Aug 2026
Salesforce Says Agentforce Adoption Is Accelerating but Enterprise CX Readiness Remains in Question
News

Salesforce Says Agentforce Adoption Is Accelerating but Enterprise CX Readiness Remains in Question

Salesforce reports rapid Agentforce adoption, but data readiness and unclear AI success metrics could challenge enterprise CX teams.

Nicole Willing · 10 Aug 2026
Five Costly Mistakes Enterprises Make When Replacing a Legacy Contact Center Platform
Sponsored · Content Guru

Five Costly Mistakes Enterprises Make When Replacing a Legacy Contact Center Platform

The decision to replace a legacy contact center platform rarely comes at a convenient moment. It is usually triggered by a vendor in distress, a support cont...

Nicole Willing · 10 Aug 2026
Tropical Smoothie Cafe Uses Qualtrics to Turn Reviews Into Revenue
Case Study​

Tropical Smoothie Cafe Uses Qualtrics to Turn Reviews Into Revenue

Chris Sasser explains how Tropical Smoothie Cafe uses Qualtrics to connect customer feedback operational speed, and sales growth.

Nicole Willing · 7 Aug 2026
AI Cybersecurity Needs Collective Defense, But Multiplying Alliances Risk Confusing Enterprise Buyers
News

AI Cybersecurity Needs Collective Defense, But Multiplying Alliances Risk Confusing Enterprise Buyers

New AI security partnerships promise faster collective defence, but enterprises need clarity as tools, coalitions and frameworks proliferate.

Nicole Willing · 6 Aug 2026
Palantir Says Sovereign AI Demand Is Climbing as Enterprises Fear Lock-In
News

Palantir Says Sovereign AI Demand Is Climbing as Enterprises Fear Lock-In

Palantir says demand for sovereign AI is accelerating as enterprises prioritize greater control over their data and AI-driven actions.

Nicole Willing · 5 Aug 2026
ServiceNow Moves to Lock Down Enterprise AI Agents With Autonomous Security Portfolio
News

ServiceNow Moves to Lock Down Enterprise AI Agents With Autonomous Security Portfolio

ServiceNow has expanded its cybersecurity portfolio to address the security risks posed by AI agents as enterprises increase deployment.

Nicole Willing · 5 Aug 2026
7 Ways Enterprises Should Strengthen AI Cybersecurity Now
Interview

7 Ways Enterprises Should Strengthen AI Cybersecurity Now

AI is changing enterprise cybersecurity. Learn seven practical ways to reduce AI cyber risk and protect customer trust.

Nicole Willing · 4 Aug 2026
The AI Agent Security Risks CX Leaders Need to Address in the Wake of OpenAI and Anthropic Hacks
News

The AI Agent Security Risks CX Leaders Need to Address in the Wake of OpenAI and Anthropic Hacks

OpenAI and Anthropic incidents show how autonomous AI agents can reach real systems, exposing CX teams to risks around customer data.

Nicole Willing · 3 Aug 2026
Enterprises Still Running On Outdated Platforms Face Risks They Can No Longer Afford To Ignore
Sponsored · Content Guru

Enterprises Still Running On Outdated Platforms Face Risks They Can No Longer Afford To Ignore

The contact center market has undergone significant change in recent years, prompting many enterprises to reassess the long-term viability of legacy platform...

Nicole Willing · 3 Aug 2026
The AI Personalization Trap CX Leaders Must Avoid
Roundtable​

The AI Personalization Trap CX Leaders Must Avoid

Kristen Zhou of Treasure AI and Guy Bourgault of Concentrix warn that AI personalization could damage customer trust without strong consent.

Nicole Willing · 30 Jul 2026
When Legacy Vendors Pull Support, Enterprise Buyers Should Rethink More Than the Replacement
Interview

When Legacy Vendors Pull Support, Enterprise Buyers Should Rethink More Than the Replacement

With legacy vendors retiring products, here are six questions buyers should ask before choosing between legacy and AI-native platforms.

Nicole Willing · 28 Jul 2026
Moving Beyond Legacy Contact Centers to Future-Proof CX: What Enterprise Buyers Need to Know
Sponsored · Content Guru

Moving Beyond Legacy Contact Centers to Future-Proof CX: What Enterprise Buyers Need to Know

In this CX Today interview, Nicole Willing speaks with Martin Taylor, Co-Founder and Deputy CEO at Content Guru , about the market forces reshaping contact c...

Nicole Willing · 27 Jul 2026
Security Industry Warns OpenAI-Hugging Face Incident Marks Beginning of the 'Auto-Hacking' Era
News

Security Industry Warns OpenAI-Hugging Face Incident Marks Beginning of the 'Auto-Hacking' Era

Security leaders explain why the OpenAI-Hugging Face breach changes enterprise AI security and what teams must do to govern autonomous agents

Nicole Willing · 24 Jul 2026
ServiceNow Takes CRM Fight to Salesforce as AI Strengthens SaaS Case
News

ServiceNow Takes CRM Fight to Salesforce as AI Strengthens SaaS Case

ServiceNow challenges Salesforce in CRM, arguing AI strengthens demand for workflow automation, data context and predictable SaaS pricing.

Nicole Willing · 23 Jul 2026
ServiceNow Goes All-In on Cybersecurity As AI Risk Keeps CEOs Awake at Night
News

ServiceNow Goes All-In on Cybersecurity As AI Risk Keeps CEOs Awake at Night

ServiceNow says its AI Control Tower, Armis and Veza will help enterprises govern AI securely as cybersecurity becomes a major growth engine.

Nicole Willing · 23 Jul 2026
Why CX Leaders Should Stop Measuring Voice AI by Deflection Alone
Sponsored · Parloa

Why CX Leaders Should Stop Measuring Voice AI by Deflection Alone

Voice AI is changing the customer service conversation, but enterprises still need to be careful about how they measure success. Contact centers have long us...

Nicole Willing · 22 Jul 2026
Rogue OpenAI Agent Hacks Hugging Face: Is Your CX Team Prepared for Runaway Autonomous Agents?
News

Rogue OpenAI Agent Hacks Hugging Face: Is Your CX Team Prepared for Runaway Autonomous Agents?

OpenAI and Hugging Face disclose autonomous AI agents escape containment in unprecedented security breach, raising risks for enterprise CX.

Nicole Willing · 22 Jul 2026
Chainguard Explains Why CX Leaders Need Faster Cybersecurity Remediation
Interview

Chainguard Explains Why CX Leaders Need Faster Cybersecurity Remediation

Chainguard CISO Quincy Castro explains how AI-driven vulnerability discovery is reshaping cybersecurity, remediation, and CX risk.

Nicole Willing · 22 Jul 2026
Nozomi Networks Joins Anthropic’s Project Glasswing as AI Vulnerability Discovery Raises the Remediation Challenge
News

Nozomi Networks Joins Anthropic’s Project Glasswing as AI Vulnerability Discovery Raises the Remediation Challenge

Nozomi Networks joins Anthropic's Project Glasswing as AI-driven vulnerability discovery, raises cybersecurity challenges for infrastructure.

Nicole Willing · 21 Jul 2026
Cisco Makes the Case for Smaller AI in Enterprise Software Security as Antares SLMs Cut Token Costs
News

Cisco Makes the Case for Smaller AI in Enterprise Software Security as Antares SLMs Cut Token Costs

Cisco introduces Antares small language models for vulnerability localization, cutting token costs while keeping code on premises.

Nicole Willing · 21 Jul 2026
Avaya Ends New Sales of Agent for Desktop as Legacy Contact Center Migration Pressures Mount
News

Avaya Ends New Sales of Agent for Desktop as Legacy Contact Center Migration Pressures Mount

Avaya is ending new sales of Agent for Desktop, prompting enterprise CX leaders to reassess legacy platforms and migration plans.

Nicole Willing · 20 Jul 2026
The CRM Stack Is Cracking, Treasure AI Warns
Interview

The CRM Stack Is Cracking, Treasure AI Warns

Treasure AI’s Rafael Flores explains why legacy CRM and CDP stacks may be too slow for AI-native customer engagement.

Nicole Willing · 20 Jul 2026
OpenAI and Microsoft Double Down Cyber Defense as Autonomous Threats Accelerate
News

OpenAI and Microsoft Double Down Cyber Defense as Autonomous Threats Accelerate

OpenAI and Microsoft are expanding AI-powered cybersecurity capabilities as autonomous agents raise risks around prompt injection.

Nicole Willing · 16 Jul 2026
Voice AI Cannot Just Answer Calls. It Has to Resolve Them
Sponsored · Parloa

Voice AI Cannot Just Answer Calls. It Has to Resolve Them

Voice AI is becoming a more serious part of the enterprise customer service conversation. Legacy IVR systems are still frustrating and earlier versions of bo...

Nicole Willing · 15 Jul 2026
Red Hat Explains the Agentic AI Cybersecurity Risk CX Teams Can't Ignore
Interview

Red Hat Explains the Agentic AI Cybersecurity Risk CX Teams Can't Ignore

Red Hat's Vincent Danen explains how enterprises can secure autonomous AI agents and protect customer data as AI adoption grows.

Nicole Willing · 15 Jul 2026
Debt Collection Needs a Human Touch. SequenceShift Lets Customers Pay Privately on Any Channel
Sponsored · SequenceShift

Debt Collection Needs a Human Touch. SequenceShift Lets Customers Pay Privately on Any Channel

Debt collection is one of the most emotionally charged interactions a contact center handles. Unlike a retail purchase or a service query, a debt collection ...

Nicole Willing · 14 Jul 2026