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ServiceNowCRM & Data7 Oct

Bundesliga Selects ServiceNow as CRM Partner

Germany's Bundesliga has selected ServiceNow as its Official CRM Partner, extending the vendor's existing role as its Official Workflow Partner. The football league says that since implementing ServiceNow Customer Service Management in August 2026, it has consolidated its fan services from seven digital channels onto one platform, where 89 percent of enquiries are now resolved at first contact.

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