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Community & Social Engagement

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How Gainsight Is Expanding Its Customer Community Platform
Explainer

How Gainsight Is Expanding Its Customer Community Platform

Explore how Gainsight Customer Communities, Developer Studio, and Skilljar connect support, learning, and customer engagement.

Sophie Wilson · 17 Aug 2026
Bettermode Connects Community, AI Discovery, and Retention
Explainer

Bettermode Connects Community, AI Discovery, and Retention

Explore how Bettermode’s customer community platform connects AI discovery, support integrations, and trusted knowledge.

Sophie Wilson · 6 Aug 2026
Reddit Believes Human Conversation Wins in the AI Era
News

Reddit Believes Human Conversation Wins in the AI Era

Discover Reddit’s AI and community strategy, from safer discussions and personalised feeds to automated advertising and improved attribution.

Francesca Roche · 3 Aug 2026
Are Brands Finally Listening to Social Media Customers?
Interview

Are Brands Finally Listening to Social Media Customers?

Learn how brands can use AI for social customer service while protecting trust through human judgment and governance.

Francesca Roche · 31 Jul 2026
Social Media Management Has Moved On, Has Gartner?
Interview

Social Media Management Has Moved On, Has Gartner?

Discover why practitioners say Gartner’s Social Media Magic Quadrant misses modern community management realities.

Francesca Roche · 29 Jul 2026
CX Awards 2026 - Applications Are Open
News

CX Awards 2026 - Applications Are Open

Don't miss your chance to submit an entry for the CX Awards 2026. We can't wait to celebrate the best in customer experience.

Rob Scott · 28 Jul 2026
Call for Judges: Help Recognize the Best in Customer Experience at the CX Awards 2026
News

Call for Judges: Help Recognize the Best in Customer Experience at the CX Awards 2026

The CX Awards 2026 is seeking customer experience experts to join our panel of judges. Apply today to help set the industry standard for CX.

Rob Scott · 21 Jul 2026
Reshaping Sport Social Engagement with TikTok, NBA, and WNBA
News

Reshaping Sport Social Engagement with TikTok, NBA, and WNBA

TikTok’s basketball partnership highlights how sports organizations are building more connected digital fan experiences.

Francesca Roche · 20 Jul 2026
AI Spam Is Creating New Challenges For Social Media: What Brands Need To Know
Interview

AI Spam Is Creating New Challenges For Social Media: What Brands Need To Know

Reddit’s recent spam data highlights why brands must rethink social media strategy, engagement metrics, and audience trust in the AI era.

Francesca Roche · 15 Jul 2026
Why Did We Let Social Platforms Become Our Customer Database?
Feature

Why Did We Let Social Platforms Become Our Customer Database?

Social platforms were never a customer database. Read how CX leaders explain why owned relationships matter more now.

Francesca Roche · 14 Jul 2026
Gartner Magic Quadrant for Social Media Management and Listening 2026: The Rundown 
Guide

Gartner Magic Quadrant for Social Media Management and Listening 2026: The Rundown 

Explore Gartner’s 2026 Social Media Management and Listening Magic Quadrant, featuring Emplifi, Sprinklr, Hootsuite, and more.

Francesca Roche · 13 Jul 2026
CX Awards 2026 Categories Announced: 25 Benchmarks for CX Excellence
News

CX Awards 2026 Categories Announced: 25 Benchmarks for CX Excellence

Review the official CX Awards 2026 categories. From AI innovation to contact center infrastructure, discover where your CX tech fits.

Rob Scott · 6 Jul 2026
Women, AI, and the Future of CX: What CCW Vegas' Most Powerful Voices Want You to Know
Interview

Women, AI, and the Future of CX: What CCW Vegas' Most Powerful Voices Want You to Know

50% of women in CX could lose jobs to AI. Leaders from Inbenta, Medallia, and Inclusion Multipliers reveal how to close the gender gap now.

Sophie Wilson · 2 Jul 2026
Your Community Didn’t Fail. It Just Slowly Lost Momentum Until Nobody Noticed
Explainer

Your Community Didn’t Fail. It Just Slowly Lost Momentum Until Nobody Noticed

Your community engagement strategy is gradually losing momentum. Here's how to fix it, and get your audience back on track.

Rebekah Carter · 24 Jun 2026
Meta Has Solved Marketing's Visibility Problem – And It Starts With Community
News

Meta Has Solved Marketing's Visibility Problem – And It Starts With Community

Meta's community features give brands visibility into the conversations that were always happening — just out of reach.

Francesca Roche · 17 Jun 2026
How to Turn Community Engagement Into Revenue Without Destroying Trust
Explainer

How to Turn Community Engagement Into Revenue Without Destroying Trust

Learn how to convert community engagement into revenue without eroding trust. A practical guide to community monetisation strategy.

Sophie Wilson · 16 Jun 2026
Why Is Your Community Strategy Controlled by Algorithms You Don’t Own?
Explainer

Why Is Your Community Strategy Controlled by Algorithms You Don’t Own?

Learn how social media algorithms impact community growth, and how to shift from rented reach to digital audience ownership.

Sophie Wilson · 9 Jun 2026
Your Community Isn’t Engaged - It’s Just Watching Without Ever Taking Action
Explainer

Your Community Isn’t Engaged - It’s Just Watching Without Ever Taking Action

Your community is watching, not acting. Learn the participation metrics and tactics that turn passive views into real engagement.

Sophie Wilson · 2 Jun 2026
CCWomen at CCW Las Vegas: Why Human-Centered Leadership Is Central to the Future of CX
Explainer

CCWomen at CCW Las Vegas: Why Human-Centered Leadership Is Central to the Future of CX

CCWomen at CCW Las Vegas explores women in CX leadership, human-centered AI, workforce change, and the future of customer contact.

Sophie Wilson · 28 May 2026
Is Your Community Strategy Quietly Eroding Trust by Controlling Too Much?
Explainer

Is Your Community Strategy Quietly Eroding Trust by Controlling Too Much?

See how over-control and over-moderation reduce authenticity, weaken trust, and quietly drain engagement in customer communities.

Sophie Wilson · 25 May 2026
Your Community Strategy Isn’t Building Advocacy. It’s Creating Passive Audiences That Never Act
Explainer

Your Community Strategy Isn’t Building Advocacy. It’s Creating Passive Audiences That Never Act

Is your community engagement strategy building real advocates, or just more passive audience members?

Rebekah Carter · 25 May 2026
Brand Awareness Is Overrated, Sprinklr Social Index Finds
News

Brand Awareness Is Overrated, Sprinklr Social Index Finds

Sprinklr reveals 78% of retail brands fail to generate meaningful engagement, as high social visibility no longer guarantees brand relevance.

Francesca Roche · 20 May 2026
How to Turn Community Engagement Into a Measurable Revenue Driver Instead of a Vanity Metric
Explainer

How to Turn Community Engagement Into a Measurable Revenue Driver Instead of a Vanity Metric

Learn how to link community engagement to retention, expansion, advocacy, and measurable community ROI that drives real revenue.

Sophie Wilson · 18 May 2026
LinkedIn Is Becoming the Go-To Growth Platform for AI-Driven SMBs
News

LinkedIn Is Becoming the Go-To Growth Platform for AI-Driven SMBs

AI-powered hiring and founder branding tools are helping SMBs compete through visibility, trust, and smarter CX.

Francesca Roche · 13 May 2026
Why Are Your Most Valuable Customers Engaging Everywhere Except Your Community Platform?
Explainer

Why Are Your Most Valuable Customers Engaging Everywhere Except Your Community Platform?

High-value customers are not disengaged. They have moved to dark social and peer networks. Learn how to win in distributed communities.

Sophie Wilson · 11 May 2026
Reddit Doubles Down on Human‑First Strategy as AI Reshapes Customer Discovery
News

Reddit Doubles Down on Human‑First Strategy as AI Reshapes Customer Discovery

Reddit’s Q1 earnings highlight why human insight remains critical to customer experience in an AI-driven digital economy.

Francesca Roche · 5 May 2026
Your Customer Community Isn’t Driving Loyalty - It’s Quietly Concentrating Influence in the Wrong Hands
Explainer

Your Customer Community Isn’t Driving Loyalty - It’s Quietly Concentrating Influence in the Wrong Hands

Learn how participation imbalance creates customer insight bias, and how to diversify influence for accurate community feedback.

Sophie Wilson · 4 May 2026
Why Your Customer Community Should Replace Support Tickets
Explainer

Why Your Customer Community Should Replace Support Tickets

Learn how customer communities cut ticket volume, boost CSAT, and deliver CX cost reduction through scalable self-service.

Sophie Wilson · 4 May 2026
Will AI Replace Your Community Strategy Before You Adapt?
Explainer

Will AI Replace Your Community Strategy Before You Adapt?

AI is reshaping communities through automation and moderation. Learn what changes, what risks grow, and how to adapt fast.

Sophie Wilson · 23 Apr 2026
How to Measure Customer Community ROI Beyond Engagement Metrics
Explainer

How to Measure Customer Community ROI Beyond Engagement Metrics

If you're still trying to measure customer community ROI based on engagement alone, you're missing the real pay-off.

Rebekah Carter · 22 Apr 2026
The Trust Crisis in Online Communities: What Brands Are Getting Wrong
Interview

The Trust Crisis in Online Communities: What Brands Are Getting Wrong

Susan Ganeshan of Emplifi explains why customer trust in online communities is under pressure and what brands must do to rebuild authenticity

Francesca Roche · 22 Apr 2026
Why B2B Communities Are No Longer Optional – They Are Revenue Engines
Feature

Why B2B Communities Are No Longer Optional – They Are Revenue Engines

Discover how community engagement platforms are transforming B2B customer relationships, trust, and long-term commercial performance.

Francesca Roche · 21 Apr 2026
Are You Building Customer Communities on Borrowed Platforms?
Explainer

Are You Building Customer Communities on Borrowed Platforms?

Social platforms rent you reach. Owned communities build trust and insight. Learn risks, migration steps, and governance for enterprises.

Sophie Wilson · 16 Apr 2026
The Future of Community Platforms: AI, Automation & the Next Evolution
Interview

The Future of Community Platforms: AI, Automation & the Next Evolution

Community platforms have come a long way from siloed, one-off research tools – and the next evolution may be closer than you think.

Francesca Roche · 15 Apr 2026
After Its IgniteTech Acquisition, Khoros Unveils Aurora AI and Iris AI
News

After Its IgniteTech Acquisition, Khoros Unveils Aurora AI and Iris AI

Khoros launches Aurora AI and Iris AI as IgniteTech’s AI-native strategy takes shape across enterprise community and social engagement.

Sophie Wilson · 15 Apr 2026
Are Customer Communities Your Most Overlooked Revenue Driver?
Explainer

Are Customer Communities Your Most Overlooked Revenue Driver?

Discover how customer communities drive retention, expansion, and measurable CX outcomes through CRM integration and data models.

Sophie Wilson · 9 Apr 2026
Enterprises Are Unlocking Efficient Performance Through High-Intent Reddit Conversations
News

Enterprises Are Unlocking Efficient Performance Through High-Intent Reddit Conversations

B2B marketers are leveraging Reddit to track early engagement, optimize campaigns, and achieve stronger ROI results.

Francesca Roche · 7 Apr 2026
Why Enterprise Community Platforms Fail to Deliver ROI
Explainer

Why Enterprise Community Platforms Fail to Deliver ROI

Why does enterprise community ROI fail? Discover how governance, KPIs, and strategy turn community platforms into measurable CX outcomes.

Sophie Wilson · 2 Apr 2026
Outcome Measurement Is the New Budget Battleground on LinkedIn
Interview

Outcome Measurement Is the New Budget Battleground on LinkedIn

Outcome-based measurement is now essential. Here’s how B2B teams balance ROI, risk, and platform performance.

Francesca Roche · 1 Apr 2026
What Should Your 2026 Customer Community Strategy Checklist Include Before Competitors Win Your Members?
Explainer

What Should Your 2026 Customer Community Strategy Checklist Include Before Competitors Win Your Members?

Planning a customer community strategy for 2026? Learn how to align purpose, budget, governance, and KPIs to drive retention and advocacy.

Sophie Wilson · 10 Mar 2026
What’s Really Powering CX Community Platforms Behind the Scenes? Understand the Tech Stack
Explainer

What’s Really Powering CX Community Platforms Behind the Scenes? Understand the Tech Stack

Learn how customer community platforms work across CRM integration, marketing automation, analytics, and AI in community management.

Sophie Wilson · 10 Mar 2026
How Much Revenue Is Your Company Losing by Ignoring Customer Communities?
Explainer

How Much Revenue Is Your Company Losing by Ignoring Customer Communities?

Customer communities influence retention, adoption, and expansion revenue. Learn how enterprises measure community ROI in 2026.

Sophie Wilson · 8 Mar 2026
The Top 10 Platforms To Know About For Customer Community Engagement In 2026
Explainer

The Top 10 Platforms To Know About For Customer Community Engagement In 2026

Explore nine customer community platforms shaping enterprise CX in 2026, from Salesforce Experience Cloud to Sprinklr and Sprout Social.

Sophie Wilson · 2 Mar 2026
Command, Not Control: Surviving Social CX Without Losing Your Soul
Sponsored · Sprinklr

Command, Not Control: Surviving Social CX Without Losing Your Soul

Customers don’t complain in private anymore. They post. They tag. They amplify. And they expect a response before the next refresh. In this CX Today conversa...

Rob Wilkinson · 25 Feb 2026
Why Community-Based Customer Support Is Becoming Too Valuable to Ignore
Explainer

Why Community-Based Customer Support Is Becoming Too Valuable to Ignore

Community-based customer support reduces repeat tickets, lowers cost-to-serve, and strengthens Voice of the Customer in enterprise CX teams.

Rebekah Carter · 22 Feb 2026
LinkedIn’s Role In Modern B2B Community and Social Engagement
Interview

LinkedIn’s Role In Modern B2B Community and Social Engagement

Sarah Stephenson, Social Director at tmp , shares insight into how LinkedIn continues to shape B2B community and social engagement strategies. LinkedIn remai...

Francesca Roche · 20 Feb 2026
Communities and Customer Trust: Why Customers Trust Strangers More Than You
Explainer

Communities and Customer Trust: Why Customers Trust Strangers More Than You

It's time to wake up to the truth. Communities and customer trust go hand in hand. Your brand promise means nothing without crowd support.

Rebekah Carter · 18 Feb 2026
Is LinkedIn the New Customer Hub for B2B Marketing in 2026?
Explainer

Is LinkedIn the New Customer Hub for B2B Marketing in 2026?

LinkedIn B2B marketing is evolving beyond distribution, unifying trust, influence, and conversion across the entire customer journey in 2026.

Sophie Wilson · 17 Feb 2026
How Did These 5 Huge Companies Turn CX Communities Into Massive ROI?
Explainer

How Did These 5 Huge Companies Turn CX Communities Into Massive ROI?

Discover five customer community use cases showing how peer support, feedback, and advocacy measurably improve CX outcomes in 2026.

Sophie Wilson · 17 Feb 2026
What Are the Top CX Community Engagement Events of 2026?
Guide

What Are the Top CX Community Engagement Events of 2026?

Discover the top B2B community events in 2026 where CRM integration, AI self-service, and measurable ROI reshape enterprise CX strategy.

Sophie Wilson · 13 Feb 2026
Prepare for the AI Community Management Risks Brands Are Only Just Starting to See
Explainer

Prepare for the AI Community Management Risks Brands Are Only Just Starting to See

Planning on using AI community management tools? Make sure you have the right guardrails in place to protect your ecosystem.

Rebekah Carter · 12 Feb 2026
Brands Ignoring Social Proof & CX Are Missing Where Trust Is Built
Explainer

Brands Ignoring Social Proof & CX Are Missing Where Trust Is Built

Social proof & CX are more intertwined than ever before. Here's how peer ecosystems shape your reputation.

Rebekah Carter · 10 Feb 2026
Reddit Sees Deeper Community Participation as Brands Shift Engagement Strategy
News

Reddit Sees Deeper Community Participation as Brands Shift Engagement Strategy

Reddit’s Q4 results show increased user activity and stronger brand engagement, driven by a focus on authentic, community-led conversations.

Francesca Roche · 9 Feb 2026
How Customer Communities Became a New Revenue Channel
Explainer

How Customer Communities Became a New Revenue Channel

Learn why enterprises now see community as a revenue channel - with past customers forming a core part of sales & marketing strategy.

Sean Nolan · 30 Jan 2026
Brandsnamed in this beat
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