Databricks Launches CustomerLake Campaign Agents For Marketers
Databricks has launched CustomerLake Campaign Agents in beta, enabling marketers to build audiences, personalize experiences, and run campaigns using AI agents. Early users include HP, Getnet by Santander, Zé Delivery, Wine.com, and Philadelphia Union. CustomerLake combines customer data, AI models, and agents within the Databricks lakehouse, supporting continuous, real-time campaigns that adapt to customer behavior.
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