Zeta Marketing Platform Integrations: What’s Native, What’s API-Based, and What Depends on Partners?
Zeta Global has had a busy six months. Here's what the platform integration roadmap means for buyers.
Rebekah Carter · 24 Sept 2026
What Wunderkind and Cordial's New Partnership Means for Cross-Channel Personalization
Wunderkind and Cordial integrate AI decisioning and cross-channel personalization to convert anonymous traffic into revenue.
Sean Nolan · 19 Aug 2026
What Article 50 of the EU AI Act Means for European Marketing and Sales Leaders
European brands must rethink AI disclosure as Article 50 brings transparency requirements to sales, marketing and customer engagement.
Francesca Roche · 18 Aug 2026
ChatGPT vs Claude vs Copilot: Which is the Best Starting Tool for Marketing?
Which AI chatbot is best for CX marketing? Explore where ChatGPT, Claude, and Copilot support teams and where they fall short.
Francesca Roche · 17 Aug 2026
Reddit Believes Human Conversation Wins in the AI Era
Discover Reddit’s AI and community strategy, from safer discussions and personalised feeds to automated advertising and improved attribution.
Francesca Roche · 3 Aug 2026
The Hidden CX Cost of a Disconnected Marketing Stack
Klaviyo's Co-CEO Chano Fernandez explains why interoperability is the real barrier to an omnichannel experience.
Rhys Fisher · 3 Jul 2026
37% of Consumers Have Already Moved On – Is Your Attribution Strategy Ready?
ChatGPT has announced that AI advertising is here, and the brands with a strong attribution strategy are going to pull ahead fast.
Francesca Roche · 3 Jul 2026
HubSpot Acquires Warmly to Fix CRM's Biggest Blind Spot
The Warmly acquisition directly tackles CRM's long-standing weakness by giving sales the AI-powered tools needed to engage and close deals.
Francesca Roche · 1 Jul 2026
AI-Generated Marketing Is Eroding Customer Trust. Are Brands Measuring the Wrong Things?
Brands are scaling AI content for speed, but customers increasingly distrust it — here's what leaders should measure instead.
Francesca Roche · 30 Jun 2026
Is Your Revenue Engine Breaking at the Exact Moment Marketing Hands Over to Sales?
Master marketing sales alignment today. Improve the lead handoff process and revenue operations strategy to stop losing valuable deals.
Sean Nolan · 22 Jun 2026
Why Knowing Where Not to Use AI Is the New Marketing Advantage, According to Zendesk
As AI saturates the market, the real competitive edge lies in knowing exactly where automation ends and human value begins.
Francesca Roche · 15 Jun 2026
Adobe Advances AI-Driven Customer Journeys with CX Enterprise Coworker
Adobe expands enterprise AI strategy with CX Enterprise Coworker for marketing automation and customer journey orchestration.
Francesca Roche · 11 Jun 2026
Gartner Data: 49% of U.S. Consumers Say AI Has Made Content Quality Worse
Increasingly consumers believe AI makes content worse. Explore how CMOs can combat AI-driven content skepticism and marketing fatigue.
Sean Nolan · 10 Jun 2026
Has Hyper‑Personalization Gone Too Far in Marketing?
Hyper‑personalization is losing momentum as marketers shift toward simpler, AI‑driven strategies focused on relevance and efficiency.
Francesca Roche · 8 Jun 2026
Salesforce Connections 2026 Predictions: Agentic Marketing Is About to Take Center Stage
Salesforce Connections 2026 preview: a partner predicts agentic marketing, composable stacks, and real-world AI execution.
Francesca Roche · 3 Jun 2026
Lean DTC Teams Are Struggling With Personalization, Not Technology
Why personalization breaks down for DTC brands despite strong martech stacks and growing automation capabilities
Francesca Roche · 1 Jun 2026
Your Demand Gen Engine Isn't Broken - It's Flooding Sales With Leads That Will Never Convert
Improve your demand generation strategy today. Master pipeline quality optimization and win the lead quality vs volume battle for better ROI.
Sean Nolan · 1 Jun 2026
The Martech and SalesTech Buying Framework That Filters Out Hype and Finds Real Revenue Impact
Discover a proven martech buying framework. Improve your sales tech evaluation strategy to drive real marketing and sales tools ROI today.
Sean Nolan · 29 May 2026
AI Literacy Is Becoming a Competitive Advantage for Gen Z Founders on LinkedIn
AI literacy is emerging as a core business skill for small businesses adopting AI responsibly and effectively.
Francesca Roche · 29 May 2026
The Activation Gap: Why 78% of Martech Stacks Fail to Support Business Goals
A new 2026 report reveals why 78% of leaders struggle with martech stack ROI. Discover how to close the activation gap and generate value.
Sean Nolan · 28 May 2026
Vector Just Raised $10M to Augment Marketers, Not Replace Them
Vector secures a $10M Series A to build an AI layer for contact-level advertising. Discover how marketers support B2B audience targeting.
Sean Nolan · 26 May 2026
Your Funnel Isn’t Leaking. It’s Designed to Attract the Wrong Customers at Scale
Think there's a problem with your funnel? If you don't have a good marketing funnel optimization strategy, targeting could be the problem.
Rebekah Carter · 19 May 2026
How to Build a Revenue Engine That Aligns Marketing and Sales Instead of Forcing Them Together
Master your marketing sales alignment strategy. Build a strong revenue operations model to improve sales and marketing integration today.
Sean Nolan · 15 May 2026
Why Your Brand Is Invisible in AI Search and What Marketers Must Fix
How AI-generated answers, sentiment, and structured data are redefining brand visibility and customer discovery.
Francesca Roche · 13 May 2026
Why Does Your Personalization Strategy Feel Irrelevant to the Customers It Targets?
Fix personalization strategy failure by improving customer intent modelling, real time personalization, and contextual marketing.
Sean Nolan · 8 May 2026
Your Martech Stack Isn’t Driving Growth - It’s Hiding Why Pipeline Quality Is Declining
Martech stack performance can look strong while pipeline quality declines. Learn pipeline quality optimization & marketing technology ROI.
Sean Nolan · 1 May 2026
What Liverpool FC's SAS Partnership Tells Us About AI-Powered Fan Engagement
Liverpool FC's multiyear SAS partnership is a case study in AI-powered fan engagement. Here's what IT leaders evaluating martech can learn.
Sean Nolan · 29 Apr 2026
The Rise of Stress and Digital Fatigue in Brand Experiences
As Stress Awareness Month underscores rising stress levels, brands must rethink excessive communication and focus on relevance and timing.
Francesca Roche · 24 Apr 2026
SAP and Google Cloud Partner to Bring Agent-Based AI Execution to Marketing
From Google Cloud Next, SAP and Google Cloud partner to enable agent-based AI marketing and real-time CX execution.
Francesca Roche · 22 Apr 2026
World Creativity and Innovation Day 2026: Martech Innovations That Will Boost Revenue in 2026 and Beyond
Three martech innovations for 2026: AI-powered hyper-personalization, AI agents, and privacy-first measurement for B2B revenue growth.
Sean Nolan · 21 Apr 2026
Why Most Marketers Can't Actually Prove ROI – And What's Changing
Marketing budgets are flat, CMO influence is shrinking, and ROI pressure is rising. Marie Bahl, CMO of Uptempo, explains why.
Francesca Roche · 20 Apr 2026
Why Martech Stacks Fail to Prove Revenue Impact at Scale
Is your martech stack strategy proving ROI? Here's how you can ensure you're generating value at scale with the latest tech.
Rebekah Carter · 16 Apr 2026
Why Marketing Automation Fails to Drive Pipeline Growth
Marketing automation software fails when it scales volume, not relevance. Learn how AI, CRM, and CDP alignment improve pipeline quality.
Sean Nolan · 1 Apr 2026
First-Party Data Strategy: The Cookie Isn’t Dead Yet, But Your Strategy Might Be
The cookie isn't dead yet, but without a first-party data strategy, your company still might not survive what's coming next.
Rebekah Carter · 9 Mar 2026
What Are the Top Sales & Marketing Events in 2026: Your Guide
Explore can’t-miss marketing events and sales conferences in 2026. These B2B revenue events and martech conferences are essential for CMOs.
Sean Nolan · 7 Mar 2026
Your RevOps Technology Stack Is Leaking Revenue (Here’s the Architecture Fix)
If your RevOps technology stack isn't delivering the results you need, the problem might come down to architecture.
Rebekah Carter · 7 Mar 2026
If You Haven’t Read These 10 Sales & Marketing Reports, You’re Flying Blind
These 2026 sales & marketing reports from Gartner, Forrester, Salesforce, HubSpot, Adobe, Twilio, and Intuit turn research into action.
Sean Nolan · 6 Mar 2026
How to Ensure Your Sales & Marketing Tech Doesn’t Get Left Behind: A 90 Day Guide
Avoid shelfware with martech software adoption: a 90-day sales automation onboarding plan, plus sales IT change management.
Sean Nolan · 5 Mar 2026
What Is A Sales & Marketing Technology Readiness Checklist - The 101 Guide
This martech buying guide helps IT leaders in their revenue tech preparation. If you're ROI planning, you need this readiness checklist.
Sean Nolan · 4 Mar 2026
5 Industry Case Studies That Prove Sales & Marketing Tech Isn’t Optional Anymore
Five real sales use cases across SaaS, manufacturing, financial services, healthcare, and professional services. See what tech drove results.
Sean Nolan · 3 Mar 2026
How Sales & Marketing Tech Can Boost Your Revenue – and Deliver Real ROI
Learn how martech and sales automation boost pipeline, conversion, deal size, and retention. Plus, what happens if you delay.
Sean Nolan · 2 Mar 2026
What Are The Sales & Marketing Trends That Will Help You Sell More in 2026
Discover the 2026 sales and marketing trends reshaping AI in sales, AI in marketing, and digital advertising so your tech stack soars.
Sean Nolan · 1 Mar 2026
WPP and Adobe Expand AI Partnership Aims to Transform Marketing Operations
Adobe and WPP expand partnership to unify AI-driven marketing, streamline workflows, and scale personalised customer experience.
Francesca Roche · 25 Feb 2026
Salesforce Report Reveals AI Agents Boost ROI as Customer Expectations Outpace Marketing Execution
Salesforce's AI agents improve marketing ROI and CX, but data gaps limit personalization and onboarding performance.
Francesca Roche · 19 Feb 2026
SAP Launches Fresh Cloud Feature to Drive Enterprise Engagement
SAP rebrands Emarsys as SAP Engagement Cloud, expanding AI-driven enterprise engagement and operational orchestration at scale.
Francesca Roche · 19 Feb 2026
Unilever and Google Cloud Launch Five Year AI Partnership to Modernize Marketing and Operations
Unilever and Google Cloud announce partnership to enhance marketing performance, product discovery, and CX with AI tools and agentic systems
Francesca Roche · 18 Feb 2026
Martech Tools Explained: Creating the Best Customer Journey
Discover how martech tools and AI in martech transform the martech customer journey and how to select the best martech tools for the future.
Sean Nolan · 18 Feb 2026
Sales Automation Without Sales Alienation: A Strategic Guide for Enterprise Buyers
Discover how sales automation, sales and marketing automation, and AI sales tools help automate marketing without creating alienation.
Sean Nolan · 12 Feb 2026