Francesca Roche sits down with Ryan Johnson, Chief Product Officer at CallRail, to explore what the rise of AI-powered advertizing really means for marketers trying to prove ROI on emerging channels.
A new attribution solution from CallRail now gives SMBs and agencies the ability to measure performance from ChatGPT ads, and Johnson explains why the timing matters more than most marketers realize.
The conversation starts with a stat that sets the scene: 37% of consumers are now beginning their searches with AI tools rather than traditional search engines.
Johnson sees this as a natural evolution of consumer behavior, not a disruption, pointing to the early days of Google as a reference point.
"We haven't seen this at this level in a long time. It's really put more power in the consumer's pocketbook."
One of the most compelling points Johnson makes is around lead quality, and what early data is already revealing about the intent of buyers who arrive via ChatGPT ads.
"They're way more educated and they're further along in the buying process," he says.
