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Sales Enablement

30 stories · 2 in the last 90 daysAll storiesVideo · 2
How to Stop Your Sales Teams From Hurting CX
Interview

How to Stop Your Sales Teams From Hurting CX

Find out why improving seller behavior could help organizations build stronger customer relationships from day one.

Francesca Roche · 29 Jul 2026
Alphabet Bets on Gemini as AI Agents Resolve 75% of Google Ads Support Queries
News

Alphabet Bets on Gemini as AI Agents Resolve 75% of Google Ads Support Queries

Alphabet bets on Gemini as AI reshapes support and shopping, while investors scrutinise the cost of infrastructure investment.

Francesca Roche · 23 Jul 2026
Is Your Revenue Engine Breaking at the Exact Moment Marketing Hands Over to Sales?
Explainer

Is Your Revenue Engine Breaking at the Exact Moment Marketing Hands Over to Sales?

Master marketing sales alignment today. Improve the lead handoff process and revenue operations strategy to stop losing valuable deals.

Sean Nolan · 22 Jun 2026
How to Remove The Hidden Friction In Your Sales Cycle That Slows Deals Down
Explainer

How to Remove The Hidden Friction In Your Sales Cycle That Slows Deals Down

Master sales cycle optimization today. Learn how a strong deal velocity strategy and sales process efficiency accelerate revenue growth.

Sean Nolan · 15 Jun 2026
The Martech and SalesTech Buying Framework That Filters Out Hype and Finds Real Revenue Impact
Explainer

The Martech and SalesTech Buying Framework That Filters Out Hype and Finds Real Revenue Impact

Discover a proven martech buying framework. Improve your sales tech evaluation strategy to drive real marketing and sales tools ROI today.

Sean Nolan · 29 May 2026
Is Your Sales Technology Stack Slowing Deals Down Instead of Accelerating Them?
Explainer

Is Your Sales Technology Stack Slowing Deals Down Instead of Accelerating Them?

Maximize your sales tech stack efficiency today. Learn how deal velocity optimization and sales process automation accelerate revenue.

Sean Nolan · 22 May 2026
69% of Buyers Rely on Reps to Validate AI - The Paradoxical State of Sales Technology
News

69% of Buyers Rely on Reps to Validate AI - The Paradoxical State of Sales Technology

Gartner data reveals 69% of B2B buyers use reps to validate AI insights. Learn how to redesign AI sales technology workflows to drive growth.

Sean Nolan · 21 May 2026
How to Build a Revenue Engine That Aligns Marketing and Sales Instead of Forcing Them Together
Explainer

How to Build a Revenue Engine That Aligns Marketing and Sales Instead of Forcing Them Together

Master your marketing sales alignment strategy. Build a strong revenue operations model to improve sales and marketing integration today.

Sean Nolan · 15 May 2026
5 Findings From 6sense's BDR Report That Every Sales Leader Should See
News

5 Findings From 6sense's BDR Report That Every Sales Leader Should See

New research on modern salestech found that AI adoption is near-universal - but the way most reps use it has no impact on quota.

Sean Nolan · 12 May 2026
Why Does Your Personalization Strategy Feel Irrelevant to the Customers It Targets?
Explainer

Why Does Your Personalization Strategy Feel Irrelevant to the Customers It Targets?

Fix personalization strategy failure by improving customer intent modelling, real time personalization, and contextual marketing.

Sean Nolan · 8 May 2026
Why In-Person Marketing Is Still Broken: How to Transform Event Marketing
Interview

Why In-Person Marketing Is Still Broken: How to Transform Event Marketing

Mobly CEO Zach Barney discusses how AI is transforming event marketing into a measurable customer experience channel.

Francesca Roche · 6 May 2026
Is Intent Data Driving Growth or Just Expensive Guesswork
Explainer

Is Intent Data Driving Growth or Just Expensive Guesswork

Learn how to validate B2B intent data, integrate intent signals into CRM, and prove intent data ROI without wasted spend.

Sean Nolan · 29 Apr 2026
Will AI in Sales Improve Performance or Erode Buyer Trust
Explainer

Will AI in Sales Improve Performance or Erode Buyer Trust

Explore AI in B2B sales: where AI sales tools boost productivity, where trust erodes, and how to govern enterprise AI sales responsibly.

Sean Nolan · 22 Apr 2026
Highspot and Seismic Are Set to Merge - What Does It Mean for the Sales Enablement Market?
News

Highspot and Seismic Are Set to Merge - What Does It Mean for the Sales Enablement Market?

Highspot and Seismic plan to merge. Here’s what it means for sales enablement platform buyers and AI-powered revenue enablement.

Sean Nolan · 20 Apr 2026
Are Sales Enablement Tools Driving Revenue or Adding Noise?
Explainer

Are Sales Enablement Tools Driving Revenue or Adding Noise?

Learn how to evaluate sales enablement software with metrics that prove revenue impact, not noise. Explore this practical buyer's framework.

Sean Nolan · 15 Apr 2026
Salesforce Relaunches AgentExchange, Marking a New Phase In Its AI Agent Marketplace Strategy
News

Salesforce Relaunches AgentExchange, Marking a New Phase In Its AI Agent Marketplace Strategy

AgentExchange supports faster customer resolution through prebuilt AI agents integrated into enterprise workflows and systems.

Francesca Roche · 15 Apr 2026
Salesforce CEO: AI Sales Tech Won't Be The End of Human Reps
News

Salesforce CEO: AI Sales Tech Won't Be The End of Human Reps

Benioff says Agentforce for Sales won't replace your reps. Here's what AI-powered selling really means for go-to-market teams.

Sean Nolan · 14 Apr 2026
How to Fix CRM Systems That Stall Revenue Growth
Explainer

How to Fix CRM Systems That Stall Revenue Growth

CRM modernization starts with governance, adoption, and integrations. Learn CRM transformation steps and implementation best practices.

Sean Nolan · 8 Apr 2026
Why Marketing Automation Fails to Drive Pipeline Growth
Explainer

Why Marketing Automation Fails to Drive Pipeline Growth

Marketing automation software fails when it scales volume, not relevance. Learn how AI, CRM, and CDP alignment improve pipeline quality.

Sean Nolan · 1 Apr 2026
Salesforce Brings Ambient Intelligence to Sales Calls
News

Salesforce Brings Ambient Intelligence to Sales Calls

Salesforce showcases ambient intelligence for real-time sales workflows and highlights Agentforce upgrades focused on scale, governance, and enterprise outcomes.

Rob Wilkinson · 26 Mar 2026
Salesforce Agentforce Sales Brings ‘Agentic Selling’ Into The CX Spotlight
News

Salesforce Agentforce Sales Brings ‘Agentic Selling’ Into The CX Spotlight

Salesforce adds AI agents to Agentforce Sales for prospecting, nurturing, meeting prep, pipeline updates, and quoting inside Sales Cloud and Slack.

Rob Wilkinson · 17 Mar 2026
Pipeline Health Metrics: Your Pipeline Looks Healthy, It Probably Isn’t
Explainer

Pipeline Health Metrics: Your Pipeline Looks Healthy, It Probably Isn’t

Your pipeline might look healthy, but without the right pipeline health metrics, you'll never know for certain.

Rebekah Carter · 10 Mar 2026
What Are the Top Sales & Marketing Events in 2026: Your Guide 
Explainer

What Are the Top Sales & Marketing Events in 2026: Your Guide 

Explore can’t-miss marketing events and sales conferences in 2026. These B2B revenue events and martech conferences are essential for CMOs.

Sean Nolan · 7 Mar 2026
If You Haven’t Read These 10 Sales & Marketing Reports, You’re Flying Blind
Explainer

If You Haven’t Read These 10 Sales & Marketing Reports, You’re Flying Blind

These 2026 sales & marketing reports from Gartner, Forrester, Salesforce, HubSpot, Adobe, Twilio, and Intuit turn research into action.

Sean Nolan · 6 Mar 2026
How to Ensure Your Sales & Marketing Tech Doesn’t Get Left Behind: A 90 Day Guide
Explainer

How to Ensure Your Sales & Marketing Tech Doesn’t Get Left Behind: A 90 Day Guide

Avoid shelfware with martech software adoption: a 90-day sales automation onboarding plan, plus sales IT change management.

Sean Nolan · 5 Mar 2026
What Is A Sales & Marketing Technology Readiness Checklist - The 101 Guide
Explainer

What Is A Sales & Marketing Technology Readiness Checklist - The 101 Guide

This martech buying guide helps IT leaders in their revenue tech preparation. If you're ROI planning, you need this readiness checklist.

Sean Nolan · 4 Mar 2026
5 Industry Case Studies That Prove Sales & Marketing Tech Isn’t Optional Anymore
Explainer

5 Industry Case Studies That Prove Sales & Marketing Tech Isn’t Optional Anymore

Five real sales use cases across SaaS, manufacturing, financial services, healthcare, and professional services. See what tech drove results.

Sean Nolan · 3 Mar 2026
How Sales & Marketing Tech Can Boost Your Revenue – and Deliver Real ROI
Explainer

How Sales & Marketing Tech Can Boost Your Revenue – and Deliver Real ROI

Learn how martech and sales automation boost pipeline, conversion, deal size, and retention. Plus, what happens if you delay.

Sean Nolan · 2 Mar 2026
What Are The Sales & Marketing Trends That Will Help You Sell More in 2026
Explainer

What Are The Sales & Marketing Trends That Will Help You Sell More in 2026

Discover the 2026 sales and marketing trends reshaping AI in sales, AI in marketing, and digital advertising so your tech stack soars.

Sean Nolan · 1 Mar 2026
Sales Automation Without Sales Alienation: A Strategic Guide for Enterprise Buyers
Explainer

Sales Automation Without Sales Alienation: A Strategic Guide for Enterprise Buyers

Discover how sales automation, sales and marketing automation, and AI sales tools help automate marketing without creating alienation.

Sean Nolan · 12 Feb 2026