Salesforce has updated AgentExchange, its marketplace for AI agents, as part of its broader shift to agentic customer experience.
Having previously announced the early version of the marketplace last year, this update has shifted from a builder marketplace of components to a usable catalog of deployable AI agents, acting as a trusted hub for enterprises to discover, evaluate, and deploy solutions
AgentExchange positions AI agents as an extension of the workforce that can handle routine or complex tasks across the customer lifecycle, from service inquiries to sales engagement.
Brian Landsman, CEO of AgentExchange and EVP Global Partnerships at Salesforce, explains how the marketplace model extension gives customers a single place to build and deploy agents while helping partners reach more users and scale distribution more efficiently.
“Twenty years ago, we pioneered the concept of an app marketplace with AppExchange, and we’ve been number one ever since,” he said.
“Now, we are evolving the marketplace for the agentic era, bringing into one place everything that customers need to build and deploy agents, apps, and integrations across the enterprise, with the controls they expect.
“With the new AgentExchange, partners get better access to Salesforce’s entire install base and tools that help them build, manage, and scale their distribution more efficiently than ever before.”
A Unified Hub for Enterprise AI Solutions
Salesforce AgentExchange is a centralized marketplace for AI agents, designed to help enterprises build, deploy, and scale AI-driven customer and business interactions using a partner ecosystem rather than relying only on in-house development.
Within the marketplace, customers can browse prebuilt AI agents, components, and integrations designed to perform specific tasks, such as handling service queries, supporting sales outreach, or automating workflows based on their use case.
These agents are composed of defined actions and topics, which determine what they can do, and they can be customized to fit specific business processes.
The platform can also streamline procurement and management through unified billing and governance controls, so teams can move from discovery to deployment with minimal friction.
Bringing together previously separated ecosystems like AppExchange and Slack Marketplace creates a unified destination for discovering, deploying, and managing AI-driven solutions with consistent governance, streamlined procurement, and easier integration across the enterprise.
By making AI adoption more practical and scalable helps reduce development time and cost while improving consistency and governance by having solutions that are already vetted by Salesforce, lowering risk particularly in customer-facing environments.
The marketplace is also designed for a wide range of sectors, including customer service, sales, marketing, IT, and operations, as well as developers and partners who build and distribute solutions.
Shifting AI from a complex, resource-heavy initiative to a modular, repeatable approach enables organizations to deliver better customer experiences more efficiently.
