ISG, Telstra, Cresta, and ScorebuddyCX Expose AI’s Contact Center Test
ISG, Telstra, Cresta, and ScorebuddyCX show why contact center AI now depends on workflows, QA trust, governance, and value.
Rob Wilkinson · 22 Sept 2026
Round Up: Why Governing Enterprise AI Has Become a High-Stakes Challenge
Silicon Valley debates an AI development slowdown while Salesforce launches new enterprise AI governance tools at Dreamforce.
Lily Jemmett · 17 Sept 2026
Verint Warns AI Value Needs Better Data
Verint’s 2026 report shows contact center AI spend is rising, but fragmented data may stop CX teams proving real business value.
Rob Wilkinson · 3 Sept 2026
What Does the OpenAI Hack Mean for Salesforce and other CRM Communities?
The OpenAI–Hugging Face incident is a warning for AI autonomy. Discover how CRM organisations help B2B teams govern peer communities safely.
Lily Jemmett · 3 Sept 2026
Gartner Warns CX AI Budgets Are Surging
Gartner says customer service AI spending rose 38%, but CX leaders now face urgent governance, ROI, and trust challenges.
Rob Wilkinson · 2 Sept 2026
Genesys: AI Alone Won’t Fix Broken CX
Genesys’ 2026 State of CX report shows why agentic orchestration, data, cloud, and human agents will define AI-powered CX.
Rob Wilkinson · 1 Sept 2026
The End of Per-Seat SaaS: How Microsoft, Salesforce, and Zoom Are Rewriting CX Economics
Microsoft, Salesforce, and Zoom earnings reveal a massive shift from per-seat SaaS to digital labor. Discover what AI seat compression means for enterprise CX.
Rob Wilkinson · 31 Aug 2026
Bill Gates AI Warning Should Shake CX Leaders
AI in CX is no longer a question of whether service teams can automate more work. Bill Gates’ latest warning about artificial intelligence points to a sharpe...
Rob Wilkinson · 31 Aug 2026
Avaya’s AI Strategy Warning: CX Vendors Are Splitting Fast
Zeus Kerravala of ZK Research joins CX Today to discuss which CX vendors are leading on AI, where Avaya stands, and what buyers should watch next.
Rhys Fisher · 31 Aug 2026
Big CX News From Salesforce, Zoom, Meta and Google
The latest news and insights from the biggest vendors in the CX and customer service space, including Salesforce, Zoom, Meta, Google
Rob Wilkinson · 28 Aug 2026
Can Crescendo’s AI Agents Really Run the Whole CX Operation?
Crescendo launches an AI-native CX platform using AI agents to run service operations, improve quality, and challenge legacy CX stacks.
Rob Wilkinson · 28 Aug 2026
Salesforce’s Outcome-Based Pricing: Strategic Masterstroke or Defensive Scramble Against AI Seat Compression?
Salesforce’s Q2 earnings show how AI agents are forcing a shift from seat licenses to outcome-based pricing for enterprise CX buyers.
Rob Wilkinson · 27 Aug 2026
TTEC Digital Lands First Agentforce Contact Center Go-Live
TTEC Digital completes the first live Salesforce Agentforce Contact Center deployment with Compass, showing agentic AI’s CX potential.
Rob Wilkinson · 26 Aug 2026
ServiceNow, Salesforce, and Synthflow expose the operational issues behind agentic CX
ServiceNow, Salesforce, and Synthflow show why CX AI now demands new workforce planning, resolution metrics, and agent governance.
Rob Wilkinson · 24 Aug 2026
Oracle vs SAP Contact Center: Which Autonomous CX Pitch Is Ready for the Real World?
Oracle vs SAP contact center, which autonomous CX solution has the most to offer larger contact centers?
Rebekah Carter · 6 Aug 2026
Freshworks Celebrates 90% Freshdesk Omni Migration With Autonomous Support Expansion
Freshworks advances its CX AI strategy with Freshdesk Omni, Freddy AI agents and growing autonomous customer support adoption.
Francesca Roche · 5 Aug 2026
Amazon’s Q2 Earnings Expose the Hidden AI Cost Crisis Crippling Enterprise CX
Amazon's Q2 earnings reveal a shift to autonomous AI agents and expose the hidden inference costs crippling enterprise customer experience strategies.
Rob Wilkinson · 3 Aug 2026
From SaaS to Agents-as-a-Service: Microsoft’s Aims to Redefine the CX Tech Stack
Microsoft’s Q4 earnings show CX tech shifting from SaaS seats to autonomous AI agents, usage-based billing, and agent-first workflows.
Rob Wilkinson · 30 Jul 2026
HubSpot Takes Aim at AI Agent Sprawl
HubSpot launches Agent Hub and Agent Builder to help CX, sales, and marketing teams manage AI agents with shared CRM context.
Rob Wilkinson · 27 Jul 2026
OpenAI Launches Presence Amid AI Agent Safety Concerns
OpenAI launches Presence to help enterprises govern AI agents, as the Hugging Face security incident raises fresh safety concerns.
Francesca Roche · 22 Jul 2026
The Agentic AI Reality Check: Why Trust and Control Are Eclipsing Model Power
HubSpot, Microsoft, OpenAI, and autonomous ransomware reveal why trusted execution is becoming the defining issue in CX AI.
Rob Wilkinson · 16 Jul 2026
The Contact Center AI Governance Gap Is Costing You
When it comes to conversations about AI in the contact center, more often than not, the technology discussion is thorough, but the governance discussion is r...
Rhys Fisher · 9 Jul 2026
Most CX Leaders Are Still Buying for the Last AI Cycle
Salesforce, HubSpot, Genesys, and Microsoft show how CX AI is shifting toward orchestration, governance, and operational execution.
Rob Wilkinson · 7 Jul 2026
Webex CX Chief On What Enterprise AI In CX Gets Wrong
Vinod Muthukrishnan of Webex Customer Experience explains why AI in CX depends on data readiness, governance, and resolution quality.
Rob Wilkinson · 6 Jul 2026
From Reactive to Agentic: What an AI Native Contact Centre Actually Looks Like
In this CX Today interview, Rob Wilkinson speaks with Jonathan Barouch, GM of Contact Center at Zendesk , about what “AI-native” and “agentic” actually mean ...
Rob Wilkinson · 29 Jun 2026
NiCE World London 2026 Is Almost Here, and the CX Agenda Looks Hard to Ignore
NiCE World London 2026 will bring CX leaders, AI specialists, and enterprise decision-makers to Olympia London on July 2 for its main event day, with July 1 ...
Rob Wilkinson · 26 Jun 2026
Datamark’s Playbook for Real-Time CX Changes
Ali Karim, VP of Solutions at Datamark, explains how to shift from static journey maps to dynamic customer journeys, plus AI adoption tips and CX metrics that matter.Copy messageFork chatDelete messageRegenerate responseEdit as PageGood response
Rob Wilkinson · 26 Jun 2026
CCW Vegas 2026: 10 CX Trends That Prove the Industry's AI Honeymoon Is Well and Truly Over
CCW Vegas 2026: 10 CX trends covering the UJET zero-agents finding, Sinch's 74% AI deployment reversal stat, Salesforce Agentforce, the Verizon versus IKEA workforce debate, Amazon Rufus accuracy data, Forrester omnichannel maturity research, and the rise of GEO replacing SEO for CX brands and enterprise buyers
Rob Scott · 26 Jun 2026
CCW 2026: Is AI Making Customer Experience Better - or Just Cheaper?
Rob Scott, Publisher at CX Today , sits down with Jeremie Abou, Sales Lead at Diabolocom , on the floor of CCW Las Vegas to ask the question the industry kee...
Rob Scott · 25 Jun 2026
From Reactive to Predictive: How VoC Data Is Changing the Outsourcing Conversation
Voice of Customer data has become a staple of modern customer experience programs, yet many organizations continue to struggle to turn feedback into meaningf...
Francesca Roche · 25 Jun 2026
Contact Center AI Is Only as Good as the Data Behind It – So Why Are We Ignoring the Data?
Rhys Fisher, Associate Editor at CX Today , sits down with Dave Rennyson, CEO of SuccessKPI , to tackle one of the most pressing yet underexplored challeng...
Rhys Fisher · 25 Jun 2026
The CX Modernization Sequence That Pays
Ask ten enterprise CX leaders what they're modernizing first, and you'll likely get ten different answers. Some are deep into AI pilots, others are finally c...
Rhys Fisher · 25 Jun 2026
Human Oversight Becomes Central to Five9's New Voice AI Strategy at CCW
Five9 launches Voice AI Agents to automate customer service, improve outcomes, and advance its broader Agentic CX strategy.
Francesca Roche · 24 Jun 2026
Beyond Deflection: The New Operating Model For Enterprise CX
Discover why CX leaders are swapping AI hype for structural redesigns. Learn how to update metrics, governance, and human workflows for 2026.
Rob Wilkinson · 24 Jun 2026
The Revenue Handoff Problem: Why CX Signals Still Don't Flow Cleanly Into RevTech Stacks
Why CX data still fails to reach CRM, CDP and RevTech systems and what buyers should ask about integration and revenue intelligence.
Nicole Willing · 24 Jun 2026
How to Improve Contact Center Agent Efficiency with AI: A 2026 Evaluation Guide
Six AI capabilities that measurably improve contact center agent efficiency in 2026 - with benchmarks, expert quotes, and buyer evaluation.
Sean Nolan · 24 Jun 2026
Five9 Explains How Human-in-the-Loop AI Drives Better CX Outcomes
In this CX Today interview, Nicole Willing speaks with Jonathan Rosenberg, Chief Technology Officer at Five9 , about the role of human-in-the-loop design in ...
Nicole Willing · 24 Jun 2026
The AI Shutdown No One Saw Coming and What Enterprises Must Do Before the Next One
How the Mythos model ban is forcing enterprises to rethink AI resilience, vulnerability management, and autonomous security remediation.
Francesca Roche · 23 Jun 2026
Salesforce Expands Formula 1 Push as VCARB Deploys Agentforce for AI-Powered Fan Engagement
Salesforce and VCARB partner to deploy Agentforce 360, Slack, Tableau, and AI agent TORO for Formula 1 fan engagement.
Nicole Willing · 23 Jun 2026
How AI Affects Employees’ Cognitive Abilities
Could your team's AI tools be making them worse at their jobs? We explore the hidden cognitive toll of workplace AI adoption.
Thomas Walker · 23 Jun 2026
Thames Valley Police’s Bobbi AI Agent Powered by Salesforce Agentforce Frees 3,200+ Hours in Six Months
Thames Valley Police and Hampshire & Isle of Wight Constabulary are using Salesforce Agentforce to power police AI agent Bobbi.
Nicole Willing · 22 Jun 2026
AI Adoption Is Stalling - And Consumers Are Why
The gap between AI optimism in the boardroom and anxiety on the ground is widening. Here's what CX leaders need to know.
Thomas Walker · 22 Jun 2026
Zoom Pushes CX AI Beyond Deployment at CCW
Zoom launched Agent Architect and Agent Performance Suite to help CX teams optimize AI performance and improve customer outcomes.
Rob Wilkinson · 22 Jun 2026
Salesforce's $3.6B Fin Grab: Smart Power Move or Integration Gamble?
Simon Leyland and Zeus Kerravala on why the Salesforce-Fin deal reshapes the entire AI customer experience market.
Rhys Fisher · 22 Jun 2026
Is Your AI Investment Delivering Real Value - or Just Impressive Demos?
Why do AI investments underperform? A practical guide to measuring AI ROI and scaling what works in the enterprise.
Thomas Walker · 22 Jun 2026
Amazon Connect Customer Brings Live Sync and the Agentic CX Designer to CCW - Here Is Why That Matters
Live Sync. The Agentic CX Designer. A United Airlines first deployment. Here is what Amazon Connect Customer is announcing at CCW Las Vegas 2026 and why it matters.
Rob Scott · 22 Jun 2026
Big CX News from Salesforce, Anthropic, Five9 & WordPress
Salesforce acquires Fin, Anthropic faces a government shutdown, and consumers push back against AI-branded products in this week's round-up.
Francesca Roche · 19 Jun 2026
How AI Voice Ordering Is Freeing Restaurant Staff to Actually Do Hospitality
What does the future of restaurant service look like when the technology becomes invisible? Speaking with Andy Grindstaff, Director of Enterprise Restaurant ...
Francesca Roche · 18 Jun 2026
Google Cloud Summit Round-Up: How Agentic AI Is Reshaping Customer Experience
From personalised banking to AI shopping assistants, Google Cloud Summit London 2026 redefines what agentic AI means for CX.
Francesca Roche · 18 Jun 2026
KPMG Flags AI’s Enterprise Execution Gap
KPMG says enterprise AI is scaling fast, but weak governance, trust, and operating models still limit transformation outcomes.
Rob Wilkinson · 18 Jun 2026
Does Your Leadership Team Actually Understand AI? Most CX Executives Don't.
Most CX leaders lack direct AI experience. In the contact center, that blindspot is now a customer retention risk.
Thomas Walker · 17 Jun 2026
IBM Vs ServiceNow, Who Owns Agentic AI Governance?
IBM Guardium and ServiceNow AI Control Tower take different routes to agentic AI governance, visibility, compliance, and enterprise control.
Rob Wilkinson · 17 Jun 2026
Databricks Signals a New Era for CDPs By Launching CustomerLake
Databricks enters marketing software with CustomerLake, an AI-native CDP designed to unify fragmented data and personalize CX.
Francesca Roche · 17 Jun 2026
AI Agents Are in Your Contact Center – Who's Governing Them?
There's a version of the AI conversation in the contact center that, to put it bluntly, has been done to death. We’ve all heard about the productivity gains,...
Rhys Fisher · 17 Jun 2026
Forget Skynet: What Airbus’s AI Defense Tech Means For Enterprise CX
Airbus has introduced a military AI agent mesh with 90 micro-agents. Discover how Jonathan Debure's strategy signals the future of CX automation.
Rob Wilkinson · 17 Jun 2026
The Agentforce Proof Points Hidden Inside Salesforce's $1 Billion Italy Bet
Salesforce commits $1 billion to Italy, with Agentforce deployments at Telepass and Trenitalia revealing agentic AI's role in enterprise CX
Rhys Fisher · 16 Jun 2026
Salesforce’s $3.6BN Fin Acquisition Aims to Boost Agentforce AI Strategy
Salesforce’s $3.6BN Fin acquisition expands Agentforce and its AI customer service ambitions, but raises questions over adoption.
Nicole Willing · 16 Jun 2026
Anthropic's Mythos-Class Fable Shutdown Raises Questions About Sovereignty and AI Continuity in CX
Anthropic’s shutdown of its Fable and Mythos AI models is raising concerns around enterprise AI continuity and customer trust.
Nicole Willing · 15 Jun 2026
Human Oversight Can No Longer Protect Customers From AI Hallucinations
AI hallucinations can spread across millions of interactions, making automated CX assurance increasingly important.
Francesca Roche · 15 Jun 2026
How AI Makes Contact Center Agents Better
Learn how AI augmentation helps contact center agents work faster, smarter, and with greater consistency
Thomas Walker · 15 Jun 2026