The digital marketplace is changing. Today, we're moving through a state of transformation, in which more people are moving away from on-premises technology and are beginning to explore the possibilities of software and the cloud. As the marketplace becomes more complex, many businesses are looking for ways that they can differentiate themselves through service, and customer experience (CX).
Of course, if you want to know how you can deliver the solutions that your clients want, the first thing you need to do is gather the data capable of informing your strategic choices. As an expert on all-things data, ethosIQ CEO Scott Walker will be taking to the stage at Avaya Engage 2018 next week, to discuss how organisations can drive greater engagement and success with real-time consumer insights.
I had a fantastic opportunity to speak with Scott ahead of his appearance on-stage, to discuss the growth of ethosIQ, and how the business is empowering companies who want to make the most out of their CX strategy.
Tell Us About Yourself, and ethosIQ
Scott Walker is the CEO of ethosIQ, a cloud-based software provider specialising in data correlation. With more than 24 years of experience in the sector, Scott knows his stuff when it comes to technology and data management. As he told me:
"I'm a professional software sales rep converted into a CEO. Before this, I worked for a company called Genesys, managing accounts for companies like Nike, Apple, Ticketmaster and Microsoft."
During his time with the industry, Scott noticed a gap in the market and founded ethosIQ in 2009 as a company devoted to gathering business intelligence for the purpose of better consumer experiences in real-time. Now, ethosIQ is currently responsible for correlating data from over 183,000 agents around the world.
"The concept behind ethosIQ is community intelligence. What we're doing, and where we're going as a business is unique, because we're focused on bridging the gap between data correlation and aggregation."
"We find out what's happening for a company in real-time. With our unique tools, we can cost-effectively take information, and measure events as they change, then give that data back to companies in a format they can use for recording, analytics, and growth."
What Makes ethosIQ Special?
The ethosIQ product is a multi-platform solution for data management.