Short, checked, cited where we can. The announcements, the moves and the things worth a look.
Follow @cxtodaynewsContentsquare has launched an AI-first Experience Platform to help businesses measure customer journeys across websites, apps, conversations, LLMs, and autonomous agents. The platform separates human, LLM, and agent traffic, adds multi-touch attribution for AI-referred traffic, and aims to close gaps in journey measurement.
Meta, Walmart, Stripe, Shopify, and Sierra have launched the Personal Agent Protocol, an open standard to help businesses identify and interact with customer-owned AI agents. It is designed to support authentication, customer consent, and transaction controls for agent-led customer journeys.
Adobe and Heathrow have expanded their partnership to launch a new digital experience powered by agentic AI and customer experience orchestration. Adobe’s platform will personalize passenger content and improve the visibility and accuracy of Heathrow's information across AI search tools, helping travelers find relevant, reliable journey guidance.
Zeta Global has agreed to acquire Digital Audience, adding identity resolution and activation infrastructure to its Zeta Data Cloud. The acquisition will help enterprises carry customer intelligence across more digital channels, activate audiences more efficiently and better measure the impact of connected customer engagement.
Cisco Webex has partnered with LeapXpert to let users message clients on WhatsApp directly from the Webex app, without switching platforms. The integration adds two-way data loss prevention checks and captures conversations for archiving, with further channels planned.
Walmart CEO John Furner said the retailer will not use AI or customer data to set individual prices, stating, “We price the product, not the person.” The company says customer information will be used to improve service and recommendations, not to charge shoppers more.
Forrester’s Q3 2026 Wave on customer journey orchestration platforms named Adobe, Alterian, and CSG as Leaders. Salesforce, Genesys, Engage Hub, and inQuba were Strong Performers, while Medallia and Quantum Metric were listed as Contenders. The evaluation covered journey intelligence, real-time decisioning, cross-channel continuity, AI governance, simulation, and business-impact measurement.
Lola combines travel, dining, events, and activity discovery with real-time availability, pricing, and direct booking. It also retains member preferences such as loyalty programs, seat choices, neighborhoods, cuisines, and budgets to turn recommendations into completed bookings.
The NHL will use Adobe Experience Platform, Journey Optimizer, GenStudio, Express, and Firefly to personalize fan experiences across web, app, email, social, advertising, and in-arena channels. The partnership is designed to support the league’s global growth across 147 countries with real-time insight and localized content.
In Brief runs on tips. A good nugget is short and specific — a launch, a hire, a funding round, a number, a neat find worth a look — and it lands best with a source link so we can check it and cite it. We read everything and curate what runs; nothing publishes automatically.
File it at the news desk →@cxtodaynews on X ↗Primary source · date · number · named spokesperson. Two of the four and we will usually run it.
