Short, checked, cited where we can. The announcements, the moves and the things worth a look.
Follow @cxtodaynewsForrester’s Q3 2026 Wave on customer journey orchestration platforms named Adobe, Alterian, and CSG as Leaders. Salesforce, Genesys, Engage Hub, and inQuba were Strong Performers, while Medallia and Quantum Metric were listed as Contenders. The evaluation covered journey intelligence, real-time decisioning, cross-channel continuity, AI governance, simulation, and business-impact measurement.
Lola combines travel, dining, events, and activity discovery with real-time availability, pricing, and direct booking. It also retains member preferences such as loyalty programs, seat choices, neighborhoods, cuisines, and budgets to turn recommendations into completed bookings.
The NHL will use Adobe Experience Platform, Journey Optimizer, GenStudio, Express, and Firefly to personalize fan experiences across web, app, email, social, advertising, and in-arena channels. The partnership is designed to support the league’s global growth across 147 countries with real-time insight and localized content.
In Brief runs on tips. A good nugget is short and specific — a launch, a hire, a funding round, a number, a neat find worth a look — and it lands best with a source link so we can check it and cite it. We read everything and curate what runs; nothing publishes automatically.
File it at the news desk →@cxtodaynews on X ↗Primary source · date · number · named spokesperson. Two of the four and we will usually run it.
