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In brief

Short, checked, cited where we can. The announcements, the moves and the things worth a look.

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Thursday 12 November1 item
TalkdeskJourney Orchestrationyesterday

Talkdesk announces Voyager for long-horizon customer journeys

Talkdesk announced Talkdesk Voyager, a long-horizon orchestration product on its Customer Experience Automation platform. It coordinates AI agents, employees, and enterprise systems to run goal-driven journeys over days, months, or years, with pre-built blueprints for healthcare, retail, and financial services. The company has not given a general availability date. Customers will judge whether those journeys reach the goals Talkdesk sets.

Wednesday 11 November1 item

OpenAI Opens ChatGPT Business Listings and Agents in Beta

OpenAI launched Businesses in ChatGPT in beta. Eligible businesses can claim listings, update information and view aggregated engagement insights. Business Agents initially serve eligible U.S. ecommerce and online service businesses. OpenAI says businesses cannot see users’ conversations or agent chats. Better discovery is the pitch. Buyers should test answer accuracy before treating another AI channel as a service improvement.

OpenAI announcement ↗
Tuesday 3 November1 item
AccentureJourney Orchestration3 Nov

Orange France Selects Kbrw and Accenture to Improve Customer Experience

Orange France has selected Kbrw and Accenture to transform how it manages customer orders and inventory across online channels, retail stores and B2B operations. The next phase will extend the system to replenishment orders for retail stores, with B2B and enterprise orders to follow in 2027.

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Thursday 22 October1 item

Adobe Named Official AI Fan Experience Partner of BWT Alpine Formula One Team

Adobe will support BWT Alpine Formula One Team with AI-powered content creation, fan data and search visibility tools as part of its global engagement strategy from the 2027 Formula One season.

source ↗
Wednesday 21 October2 items
ForresterJourney Orchestration21 Oct

Forrester Predicts Rising AI Costs will Force Leaders to Scale Back a Third of AI Initiatives in 2027

Forrester predicts that rising AI costs and usage-based pricing will force B2C marketing leaders to cut back a third of AI initiatives in 2027. The research also highlights higher CX hiring, renewed emphasis on human-generated content, and a shift toward trust-led commerce.

Klarna Brings Flexible Zoom Payments to Canada

Zoom Workplace subscribers in Canada can now pay in full or split the cost into four interest-free installments through Klarna. The expansion extends an existing arrangement already live in the US, UK and Europe, adding flexible payment options to a business software subscription.

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Tuesday 20 October1 item
SalesforceJourney Orchestration20 Oct

Salesforce to Acquire Braze for $5.66 Billion

Salesforce has entered into a definitive agreement to buy customer engagement platform Braze for about $5.66 billion in enterprise value. Braze will add real-time engagement and AI decisioning capabilities to Salesforce’s architecture, with the deal valuing Braze Class A shares at $47.50 in cash each.

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Monday 19 October1 item
Everton Football ClubJourney Orchestration19 Oct

Everton FC Launches Mobile Service With Fan Rewards

Everton Football Club has launched Everton Mobile, a SIM-only service offering UK calls, texts and data plans from £15 per month. Supporters can keep their existing handset and number, choose O2 or Vodafone coverage, and access club prizes and experiences.

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Friday 16 October1 item

HubSpot Introduces Flexible Pricing and AI Spend Controls

HubSpot has introduced new pricing options that let customers move budget between seat types or into credits during a contract, while also adding prepaid credit packs, pay-as-you-go billing for extra usage, and default spend caps to help manage AI costs.

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Thursday 15 October1 item

Zendesk Launches Open Service Directory for AI Support

Zendesk has launched the Open Service Directory, a public directory that helps AI assistants find a brand’s verified support destination. With customer permission, assistants can connect users to an official AI agent or hand over to human support with history preserved.

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Primary source · date · number · named spokesperson. Two of the four and we will usually run it.