Sabio on CX Today
49 stories · 7 in 2026 · 0 in the last 90 days · 35 sponsored
CX Today coverage mentioning Sabio, newest first. Sponsored work is identified clearly on each story.
Stop Chasing AI Hype and Start Delivering Real Outcomes
Rhys Fisher, Associate Editor at CX Today , sits down with Kevin McGachy, Head of Solutions at Sabio , to cut through the AI noise that's plaguing contact ...
Rhys Fisher · 1 min read · 10 Mar 2026
The Digital-First Myth: Why Your Customers Still Want to Talk
For more than a decade, the CX space has been obsessed with ‘digital transformation’. Apps, portals, chatbots, and automated journeys have all promised the s...
Rhys Fisher · 7 min read · 24 Feb 2026
Why Enterprise AI Platform Hopping Is Killing Your ROI
For individual users, the AI boom feels simple. If a new model looks smarter, you open a new tab, try it, and move on. No approvals. No integration work. No ...
Rhys Fisher · 6 min read · 18 Feb 2026
The AI Arms Race: Uncovering the Billion-Dollar Shift in Contact Centers
Rhys Fisher sits down with James Hughes, VP of Solutions at Sabio , to explore what’s really happening behind the scenes of AI’s rapid rise in the contact ...
Rhys Fisher · 1 min read · 4 Feb 2026
Sabio Gets Real About WFM: Why Spreadsheets Are Killing CX Strategy
Rhys Fisher, Associate Editor at CX Today , sits down with Scott Doherty, WFM Consultant at Sabio , to unpack how workforce management has evolved from a b...
Rhys Fisher · 1 min read · 22 Jan 2026
Unlock Contact Centre ROI with a Smarter Modernization Approach
Lots of things get referred to as a ‘game-changer’ these days... when in reality, most aren’t. Your friend adding some chilli flakes to their poached eggs on...
Rhys Fisher · 5 min read · 15 Jan 2026
How to Navigate the CX Vendor Arms Race
Although the customer service and experience industry has a penchant for exaggeration, it isn’t too much of a stretch to suggest that the past 18 months have...
Rhys Fisher · 5 min read · 6 Jan 2026
Why Outdated WEM Practices Are Holding Back Your Contact Center
For years, workforce engagement management (WEM) has promised to transform the contact center. Yet in many enterprises, the tools remain underutilized. With ...
Rhys Fisher · 5 min read · 15 Oct 2025
Why Workforce Management Needs a Human Touch
For decades, Workforce Management (WFM) has been the backbone of contact center operations. Forecasting demand, scheduling staff, and keeping costs in check ...
Rhys Fisher · 5 min read · 26 Sept 2025
Sabio’s Big CX Update: AI, Customer-Centricity & The Future of Contact Centers
CX Today's Rhys Fisher hosts this episode of The Big CX Update with Sabio, digging into AI, customer-centricity, and what's next for contact centers.
Rhys Fisher · 1 min read · 1 Sept 2025
Why Agentic AI Isn’t Always the Answer
Newer doesn’t always mean better. Whether it’s a parent convincing a child that they don’t need another new toy because they hardly play with the 30 they alr...
Rhys Fisher · 5 min read · 15 May 2025
Why Most Agentic AI Projects Stall. Here's How to Get Yours Live
Agentic AI has unequivocally been the most talked about technology in the customer service and experience space in 2025. Given the natural marriage of AI and...
Rhys Fisher · 4 min read · 7 May 2025
Why the Future of Contact Centers Is More Human Than You Think
Deputy Editor Rhys Fisher sits down with Stuart Dorman, Chief Innovation Officer at Sabio , to explore the game-changing potential of agentic AI in customer ...
Rhys Fisher · 1 min read · 23 Apr 2025
Vulnerable Persons Charity Partners with Global CX Specialist
The vulnerable persons charity VoiceAbility has partnered with Sabio Group to enhance its communications, efficiency, and customer experiences (CX). Sabio Re...
James Stephen · 3 min read · 23 Feb 2024
Sabio Rescues Major Healthcare Company from Ransomware Attack
Sabio has recently restored contact centre operations to a major healthcare solutions provider following a ransomware attack. Before Sabio’s intervention, th...
James Stephen · 3 min read · 8 Jan 2024
Contact Centers In 2024: 6 Market Shifts to Watch Out For
Watch on YouTube. CX Today's Charlie Mitchell hosts Stuart Dorman, Chief Innovation Officer at Sabio . After a quick introduction to Sabio , we predict six s...
Charlie Mitchell · 1 min read · 22 Dec 2023
Sabio CEO Reveals How AI Can be Applied to Unleash Exceptional CX
Adoption of cloud has stimulated call centre as a service (CCaaS) innovation to the extent that open CCaaS now provides a platform for applying generative AI...
George Malim · 3 min read · 21 Dec 2023
Sabio Looks to Drive Greater Value from Data and AI
The recent announcement that Salesforce and Genesys are to align more closely following their launch of CX Cloud strengthens Sabio’s position as Europe’s lea...
George Malim · 3 min read · 19 Dec 2023
Sabio Explains Why Integrated Data Powers Excellent CX and Enhanced Employee Productivity
From a business perspective, lack of timely and accurate insights means they are flying blind and therefore can only deliver disconnected customer and partne...
George Malim · 2 min read · 28 Sept 2023
Big CX Update with Sabio
Watch on YouTube In this video for our Big CX Update Series, CX Today's Charlie Mitchell talks to Tom Mullen, Chief Product Officer at Sabio . During the ses...
Charlie Mitchell · 1 min read · 10 Jul 2023
Generative AI In the Contact Center: Announcements, Use Cases, & Future Possibilities
Stuart Dorman, Chief Innovation Officer at Sabio, discusses the most exciting GenAI innovations and how they may impact contact centers.
Charlie Mitchell · 1 min read · 27 Jun 2023
Sabio Enters the Interaction Analytics Space
Sabio has officially entered the conversational analytics space with the release of its new solution that locates actionable insights from customer interacti...
James Stephen · 3 min read · 17 May 2023
Burnout In Contact Centres. There's a Better Way to Work
Agent burnout is reaching record levels, making contact center attrition even more tricky to manage. Here is some helpful advice.
John Flood · 4 min read · 8 May 2023
Private Cloud vs. Public Cloud: Which Is Best for My CCaaS Migration?
CCaaS vendors are luring contact centres to the cloud with the promise of greater flexibility, scalability, and business agility. Each benefit is appealing, ...
Charlie Mitchell · 5 min read · 3 Apr 2023
How Companies Compete: Customer Experience Ranks Above Price and Product/Service Quality
What makes a brand a leader in its market? Business leaders and analysts have asked themselves this question for decades. Historically, companies typically f...
Charlie Mitchell · 5 min read · 27 Mar 2023
How Can Google's Contact Centre AI Improve My Service Operation?
Excellent customer experience is everything in today's competitive landscape. Indeed, 53 percent of B2C companies believe CX is the most critical factor in s...
Charlie Mitchell · 5 min read · 20 Mar 2023
Thus Spoke ChatGPT
"What the world is today, good and bad, it owes to Gutenberg (inventor of the printing press)," Mark Twain Human beings are famously imprecise about predicti...
John Flood · 3 min read · 17 Mar 2023
Amazon Connect and Salesforce: Bringing CCaaS and CRM Together
55 percent think CRM will replace contact centre platforms within five years – according to Metrigy. The statistic highlights the market potential for CRM pr...
Charlie Mitchell · 5 min read · 13 Mar 2023
The Evolution of Chatbots and the Rise of Conversational AI
Ask anyone to consider what comes to mind when they think about “AI”, and “chatbot” is likely to be high on the list. Emerging as one of the most hotly debat...
Rebekah Carter · 7 min read · 25 Nov 2022
The European Contact Centre & Customer Service Awards 2022: Meet the Winners
The European Contact Centre & Customer Service Awards (ECCCSAs) came back with a bang this week, celebrating companies that deliver the most exceptional serv...
Charlie Mitchell · 2 min read · 25 Nov 2022
How to Capture and Analyse Customer Intent
Capturing customer intent is a crucial part of ensuring companies know how to effectively serve their target audience. Unfortunately, the methods used for ca...
Rebekah Carter · 6 min read · 10 Oct 2022
The Future of Voice
Watch and subscribe on YouTube . CX Today's Charlie Mitchell hosts Stuart Dorman, Chief Innovation Officer, Sabio . In this session, we assess the future of ...
Charlie Mitchell · 1 min read · 6 Oct 2022
10 Top-Notch Tactics to Automate the Contact Centre
Automation has emerged as one of the most valuable tools in any contact centre. Capable of improving employee productivity (and engagement), reducing ineffic...
Rebekah Carter · 6 min read · 5 Oct 2022
3 Contact Centre Integrations That Will Bolster Your CRM Strategy
In a world where business success is increasingly experience-driven, having in place an efficient way of managing customer relationships has become critical....
Rebekah Carter · 5 min read · 28 Sept 2022
Convergence of Solutions: What Does It Mean for CX Teams?
Organisations may talk about building complete, end-to-end views of the customer journey – but that’s almost impossible to do well without bringing data toge...
Guest Blogger · 4 min read · 20 Sept 2022
WFO Strategies: CX Today Expert Round Table
Workforce optimization (WFO) is not a new concept for many contact centers. Nevertheless, few operations currently have a thriving WFO strategy in place. Mis...
Charlie Mitchell · 19 min read · 13 Sept 2022
The Importance of a Great WFO Strategy
The term Workforce Optimisation (WFO) has existed for quite some time now, but it is only in the last few years that companies have begun to truly embrace WF...
Sandra Radlovački · 5 min read · 8 Sept 2022
Understanding Customer Intent in the Contact Centre
Watch and subscribe on YouTube . CX Today's Sandra Radlovački hosts Kevin McGachy, Head of AI and Automation Solutions, Sabio . In this session, we discuss t...
Sandra Radlovački · 1 min read · 2 Sept 2022
BIG CX NEWS from Zoom, Medallia, and Sabio
Welcome to our round-up of the top news in the CX space over the last seven days. Zoom Releases a New WFO Solution for Hybrid Teams Zoom has launched a new s...
Sandra Radlovački · 2 min read · 15 Jul 2022
Sabio Acquires People Matter
Digital customer experience transformation specialist Sabio has acquired People Matter, the workplace mental health and wellbeing platform. People Matter hel...
Sandra Radlovački · 2 min read · 13 Jul 2022
Enabling Awesome CX in CRM with makepositive
CX Today's Sandra Radlovački hosts Omar Paul, Delivery Director, makepositive, part of Sabio Group. In this session we discuss the following: Top challenges ...
Sandra Radlovački · 1 min read · 29 Jun 2022
Enabling Awesome CX in CRM: CX Today Expert Round Table
CRM will soon become the largest area of spending on enterprise software, according to Gartner. As CX strategies become increasingly reliant on customer data...
Charlie Mitchell · 10 min read · 24 Jun 2022
‘Many People Still See Conversational AI as Bots’
Conversational AI is a broad term, but many people narrow it down to refer only to a technology that enables bots, according to a panel of experts speaking a...
Sandra Radlovački · 2 min read · 10 Jun 2022
makepositive Expands into Spain
makepositive, a Salesforce consulting firm and part of Sabio Group, will now offer its Salesforce capabilities services in Spain. The firm will be joining a ...
Sandra Radlovački · 1 min read · 5 May 2022BIG CX NEWS from Cyara, Sabio, and Talkdesk
Welcome to our round-up of the top news in the CX space over the last seven days. Cyara Acquires Botium Cyara has acquired Botium, adding automated chatbot t...
Sandra Radlovački · 2 min read · 11 Apr 2022
Sabio Launches a New AI-Powered CX Platform
Digital customer experience transformation specialist Sabio has launched a new AI-powered platform - Sabio Console - to simplify the omnichannel customer exp...
Sandra Radlovački · 2 min read · 7 Apr 2022
Sabio Expands Partnership with Google Cloud and Twilio
Digital customer experience transformation specialist Sabio has extended its partnership with Google Cloud and Twilio. The tech provider has also built a new...
Sandra Radlovački · 2 min read · 31 Mar 2022
The Future of Digital Transformation in the Contact Centre
Digital transformation has been a buzz topic in the contact centre world for a few years now, and it seems like many of the future trends are already here. A...
Sandra Radlovački · 4 min read · 31 Mar 2022
Sabio Group: Improving CX with People-first Approach
[caption id="attachment_42516" align="alignright" width="250"] James Hughes[/caption] The pandemic has unveiled many hidden societal, structural, and organis...
Sandra Radlovački · 6 min read · 14 Jan 2022