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In this episode of The Big CX Update, host Rhys Fisher, Deputy Editor at CX Today, sits down with Ioan MacRae, Chief Revenue Officer at Sabio, to explore how the company’s global expertise, AI-first approach, and customer focus are shaping the next generation of customer experience. From high-stakes transformations to tangible ROI delivery, Ioan lifts the lid on Sabio’s strategy and shares what’s next for the industry.
What does it take to deliver “brilliant customer experiences every time” in today’s competitive, tech-saturated CX market? MacRae shares candid insights on the company’s growth, market strategy, and why AI is becoming the glue that connects their three core pillars: Contact Center, AI & Automation, and Data.
In this conversation...
- Customer-Centric Culture: How Sabio ensures every service, process, and transformation is built around solving real client challenges.
- Global Reach & Local Expertise: The geographic strategy behind Sabio’s UK, Mainland Europe, and International operations.
- AI as a Game-Changer: Why AI and automation are set to influence every facet of CX, from agent enablement to data insights.
- Measurable Impact: The shift towards proving ROI, reducing cost-to-serve, and helping customers win industry recognition.
Watch the full interview to uncover how Sabio approaches innovation and market shifts.
Follow CX Today for more in-depth vendor insights. Explore Sabio’s latest solutions to see how AI can transform your contact center outcomes.
