Lean DTC Teams Are Struggling With Personalization, Not Technology
Why personalization breaks down for DTC brands despite strong martech stacks and growing automation capabilities
Francesca Roche · 1 Jun 2026
Why Your Brand Is Invisible in AI Search and What Marketers Must Fix
How AI-generated answers, sentiment, and structured data are redefining brand visibility and customer discovery.
Francesca Roche · 13 May 2026
Why In-Person Marketing Is Still Broken: How to Transform Event Marketing
Mobly CEO Zach Barney discusses how AI is transforming event marketing into a measurable customer experience channel.
Francesca Roche · 6 May 2026
Why Most Marketers Can't Actually Prove ROI – And What's Changing
Marketing budgets are flat, CMO influence is shrinking, and ROI pressure is rising. Marie Bahl, CMO of Uptempo, explains why.
Francesca Roche · 20 Apr 2026
The Future of Marketing: How Brands Can Build Trust in an AI-Driven World
Francesca Roche joins Robin Emiliani of Catalyst Marketing, to discuss AI trust and the findings of OptiMove’s 2026 Marketing Fatigue Report.
Francesca Roche · 4 Mar 2026
The Latest on Thoma Bravo Rolling Up Verint, Salesforce's Acquisition Streak, & More
CX Today's Charlie Mitchell hosts a panel discussing trending news from across the customer experience space. Five prominent CX analysts join the panel to ru...
Charlie Mitchell · 3 Sept 2025
The Latest on Salesforce & ServiceNow's $1.5BN Genesys Investment, NiCE-Cognigy, Five9's Departures
Watch on YouTube. CX Today's Charlie Mitchell hosts a panel discussing trending news from across the customer experience space. Five prominent CX analysts jo...
Charlie Mitchell · 7 Aug 2025
Emodo & OneMagnify: AI, Acquisitions & the Future of Marketing
The marketing technology landscape continues to evolve rapidly, with strategic acquisitions reshaping how brands approach digital advertising and customer ex...
Floyd March · 23 Jun 2025
Service, Sales, & Marketing: How to Unite Your Customer-Facing Teams - #CXTrends24
Watch on YouTube. CX Today's Charlie Mitchell hosts Chris Pennington, Chief Customer Officer at SugarCRM . The video forms part of our Big CX Trends series, ...
Charlie Mitchell · 1 Jul 2024
Personalisation and the Importance of CX for Retailers
Watch on YouTube In this session we discuss the following: Why personalisation is so important for retailers The kinds of change the pandemic has brought to ...
William Smith · 30 Jul 2021