Is the FIFA World Cup Exposing Hyper-Personalization’s Blind Spot?
As the World Cup final nears, brands must rethink personalization for collective, fast-changing consumer behavior.
Francesca Roche · 17 Jul 2026
The Hidden CX Cost of a Disconnected Marketing Stack
Klaviyo's Co-CEO Chano Fernandez explains why interoperability is the real barrier to an omnichannel experience.
Rhys Fisher · 3 Jul 2026
Klaviyo Embeds AI Agents in its CRM to Deliver Shared Customer Context
Klaviyo has added Composer and expanded Customer Agent in its CRM to share real-time customer context across marketing and service.
Nicole Willing · 2 Jul 2026
AI-Generated Marketing Is Eroding Customer Trust. Are Brands Measuring the Wrong Things?
Brands are scaling AI content for speed, but customers increasingly distrust it — here's what leaders should measure instead.
Francesca Roche · 30 Jun 2026
Why Knowing Where Not to Use AI Is the New Marketing Advantage, According to Zendesk
As AI saturates the market, the real competitive edge lies in knowing exactly where automation ends and human value begins.
Francesca Roche · 15 Jun 2026
Gartner Data: 49% of U.S. Consumers Say AI Has Made Content Quality Worse
Increasingly consumers believe AI makes content worse. Explore how CMOs can combat AI-driven content skepticism and marketing fatigue.
Sean Nolan · 10 Jun 2026
Why Does Your Attribution Model Always Credit the Wrong Channel?
Discover why marketing attribution models fail. Improve your multi-touch attribution and customer journey attribution for better spending.
Sean Nolan · 8 Jun 2026
Vector Just Raised $10M to Augment Marketers, Not Replace Them
Vector secures a $10M Series A to build an AI layer for contact-level advertising. Discover how marketers support B2B audience targeting.
Sean Nolan · 26 May 2026
World Creativity and Innovation Day 2026: Martech Innovations That Will Boost Revenue in 2026 and Beyond
Three martech innovations for 2026: AI-powered hyper-personalization, AI agents, and privacy-first measurement for B2B revenue growth.
Sean Nolan · 21 Apr 2026
Why Marketing Automation Fails to Drive Pipeline Growth
Marketing automation software fails when it scales volume, not relevance. Learn how AI, CRM, and CDP alignment improve pipeline quality.
Sean Nolan · 1 Apr 2026
5 Industry Case Studies That Prove Sales & Marketing Tech Isn’t Optional Anymore
Five real sales use cases across SaaS, manufacturing, financial services, healthcare, and professional services. See what tech drove results.
Sean Nolan · 3 Mar 2026
What Are The Sales & Marketing Trends That Will Help You Sell More in 2026
Discover the 2026 sales and marketing trends reshaping AI in sales, AI in marketing, and digital advertising so your tech stack soars.
Sean Nolan · 1 Mar 2026
Martech Tools Explained: Creating the Best Customer Journey
Discover how martech tools and AI in martech transform the martech customer journey and how to select the best martech tools for the future.
Sean Nolan · 18 Feb 2026