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28 stories · 5 in the last 90 daysAll storiesVideo · 3
How AI Can Help Small Retailers Improve Sales This Summer
Interview

How AI Can Help Small Retailers Improve Sales This Summer

Learn how small retailers can use sentiment analysis and customer feedback to compete for sales during the summer months.

Francesca Roche · 20 Aug 2026
What Article 50 of the EU AI Act Means for European Marketing and Sales Leaders 
Feature

What Article 50 of the EU AI Act Means for European Marketing and Sales Leaders 

European brands must rethink AI disclosure as Article 50 brings transparency requirements to sales, marketing and customer engagement.

Francesca Roche · 18 Aug 2026
Can AI Make Restaurant Service More Human?
Interview

Can AI Make Restaurant Service More Human?

Discover how real-time AI recommendations could help restaurants grow revenue while keeping service natural, personal, and guest-focused.

Francesca Roche · 12 Aug 2026
How to Stop Your Sales Teams From Hurting CX
Interview

How to Stop Your Sales Teams From Hurting CX

Find out why improving seller behavior could help organizations build stronger customer relationships from day one.

Francesca Roche · 29 Jul 2026
Alphabet Bets on Gemini as AI Agents Resolve 75% of Google Ads Support Queries
News

Alphabet Bets on Gemini as AI Agents Resolve 75% of Google Ads Support Queries

Alphabet bets on Gemini as AI reshapes support and shopping, while investors scrutinise the cost of infrastructure investment.

Francesca Roche · 23 Jul 2026
"Your AI Shouldn't Own the Relationship" The CRM Relationship Trap
Interview

"Your AI Shouldn't Own the Relationship" The CRM Relationship Trap

Learn how to improve your AI-led CRM, reduce sales friction, and keep trust central to customer engagement.

Francesca Roche · 10 Jul 2026
The End of Separate Sales and Support Journeys?
Interview

The End of Separate Sales and Support Journeys?

CX leaders must rethink AI as customer support, sales qualification, and revenue generation begin to merge.

Francesca Roche · 9 Jul 2026
Microsoft Just Put Agentic AI Inside Every Sales and Service Conversation
News

Microsoft Just Put Agentic AI Inside Every Sales and Service Conversation

Microsoft's Sales Agent and Service Agent are now GA inside Dynamics 365 and Microsoft 365 Copilot. Here's how they look.

Alex Cole · 8 Jul 2026
HubSpot Acquires Warmly to Fix CRM's Biggest Blind Spot
News

HubSpot Acquires Warmly to Fix CRM's Biggest Blind Spot

The Warmly acquisition directly tackles CRM's long-standing weakness by giving sales the AI-powered tools needed to engage and close deals.

Francesca Roche · 1 Jul 2026
IBM Vs ServiceNow, Who Owns Agentic AI Governance?
News

IBM Vs ServiceNow, Who Owns Agentic AI Governance?

IBM Guardium and ServiceNow AI Control Tower take different routes to agentic AI governance, visibility, compliance, and enterprise control.

Rob Wilkinson · 17 Jun 2026
WordPress VIP Argues That Saying "AI" Could Be Costing You Customers
Interview

WordPress VIP Argues That Saying "AI" Could Be Costing You Customers

New WordPress VIP research reveals how consumer AI backlash is affecting brand trust, sales, and digital customer experiences.

Francesca Roche · 16 Jun 2026
Why Brand Trust Matters More When AI Makes the Purchases
News

Why Brand Trust Matters More When AI Makes the Purchases

New research reveals how AI shopping behavior is changing retail. Discover why ecommerce brand trust is critical in 2026.

Sean Nolan · 27 May 2026
5 Findings From 6sense's BDR Report That Every Sales Leader Should See
News

5 Findings From 6sense's BDR Report That Every Sales Leader Should See

New research on modern salestech found that AI adoption is near-universal - but the way most reps use it has no impact on quota.

Sean Nolan · 12 May 2026
Is Intent Data Driving Growth or Just Expensive Guesswork
Explainer

Is Intent Data Driving Growth or Just Expensive Guesswork

Learn how to validate B2B intent data, integrate intent signals into CRM, and prove intent data ROI without wasted spend.

Sean Nolan · 29 Apr 2026
Microsoft Expands AI Capabilities Across Sales and Customer Experience
News

Microsoft Expands AI Capabilities Across Sales and Customer Experience

Microsoft introduces agentic CX solutions that enable real-time insights, proactive sales actions, and conversational customer journeys.

Francesca Roche · 28 Apr 2026
You Wait All Year For A CX Copilot, Then Genesys And Microsoft Drop Two At Once
News

You Wait All Year For A CX Copilot, Then Genesys And Microsoft Drop Two At Once

Genesys Cloud Copilot and Microsoft Dynamics 365 CX agents launched the same day. We compare features, scope, and whether the timing was cheeky.

Rob Wilkinson · 28 Apr 2026
Intercom Challenges Multi-Agent Trend With Expansion Into Sales
News

Intercom Challenges Multi-Agent Trend With Expansion Into Sales

The Fin expansion signals a move away from multiple AI agents toward one unified customer experience system.

Francesca Roche · 27 Apr 2026
Will AI in Sales Improve Performance or Erode Buyer Trust
Explainer

Will AI in Sales Improve Performance or Erode Buyer Trust

Explore AI in B2B sales: where AI sales tools boost productivity, where trust erodes, and how to govern enterprise AI sales responsibly.

Sean Nolan · 22 Apr 2026
HubSpot Launches AEO Tool and AI Updates to Push Context-Aware CRM Strategy
News

HubSpot Launches AEO Tool and AI Updates to Push Context-Aware CRM Strategy

HubSpot unveils AEO and AI agents to help teams optimise visibility, sales activity, and customer experience with context-aware data.

Francesca Roche · 14 Apr 2026
Salesforce CEO: AI Sales Tech Won't Be The End of Human Reps
News

Salesforce CEO: AI Sales Tech Won't Be The End of Human Reps

Benioff says Agentforce for Sales won't replace your reps. Here's what AI-powered selling really means for go-to-market teams.

Sean Nolan · 14 Apr 2026
AI Agents Just Went Mainstream: Mastercard, Alibaba, Shopify, Evri, FedEx Move In
News

AI Agents Just Went Mainstream: Mastercard, Alibaba, Shopify, Evri, FedEx Move In

Mastercard, Alibaba, Shopify, Evri, and FedEx are adopting AI agents. Here’s what it means for enterprise CX, trust, and governance.

Rob Wilkinson · 19 Mar 2026
Salesforce Agentforce Sales Brings ‘Agentic Selling’ Into The CX Spotlight
News

Salesforce Agentforce Sales Brings ‘Agentic Selling’ Into The CX Spotlight

Salesforce adds AI agents to Agentforce Sales for prospecting, nurturing, meeting prep, pipeline updates, and quoting inside Sales Cloud and Slack.

Rob Wilkinson · 17 Mar 2026
Salesforce Launches Agentforce for Communications to Target Telecom Efficiency and Customer Retention
News

Salesforce Launches Agentforce for Communications to Target Telecom Efficiency and Customer Retention

Salesforce unveils telecom-focused Agentforce AI agents to automate operations, reduce churn, and improve customer retention and efficiency.

Francesca Roche · 2 Mar 2026
How Sales & Marketing Tech Can Boost Your Revenue – and Deliver Real ROI
Explainer

How Sales & Marketing Tech Can Boost Your Revenue – and Deliver Real ROI

Learn how martech and sales automation boost pipeline, conversion, deal size, and retention. Plus, what happens if you delay.

Sean Nolan · 2 Mar 2026
What Are The Sales & Marketing Trends That Will Help You Sell More in 2026
Explainer

What Are The Sales & Marketing Trends That Will Help You Sell More in 2026

Discover the 2026 sales and marketing trends reshaping AI in sales, AI in marketing, and digital advertising so your tech stack soars.

Sean Nolan · 1 Mar 2026
OpenAI’s Consulting Play, CX Leaders Might Get Sidelined
News

OpenAI’s Consulting Play, CX Leaders Might Get Sidelined

OpenAI Frontier Alliances with BCG, McKinsey, Accenture, and Capgemini signal scaled agentic AI, and CX leaders must set guardrails early.

Rob Wilkinson · 24 Feb 2026
Oracle Introduces AI Agents to Transform Marketing, Sales, and Service Teams
News

Oracle Introduces AI Agents to Transform Marketing, Sales, and Service Teams

Oracle’s AI agents automate marketing, sales, and service workflows, enabling teams to deliver faster, personalized, and more consistent CX.

Francesca Roche · 10 Feb 2026
Salesforce Report Shows AI Agents Are Reshaping Sales Teams and Customer Engagement
News

Salesforce Report Shows AI Agents Are Reshaping Sales Teams and Customer Engagement

Salesforce State of Sales 2026 shows how AI agents are changing sales teams, productivity, and customer engagement.

Francesca Roche · 4 Feb 2026