Oracle has today revealed a set of role-based AI agents designed to shift marketing, sales, and services from reactive to automated workflows that support better customer experiences.
These AI agents are designed to automate repetitive and predictive tasks away from teams, supporting decision-making, deeper customer insights, and further alignment across teams for improved efficiency.
Using shared data across marketing, sales, and service channels helps ensure customers receive aligned messages, offers, and support regardless of touchpoint.
Chris Leone, Executive Vice President of Applications Development at Oracle, explained that as companies move away from reactive approaches to proactive workflows, sales, marketing, and service teams become better aligned around customer needs.
"Organizations are transforming slow, reactive sales, marketing, and service processes into proactive and intelligent workflows that deliver exceptional customer experiences at scale and drive revenue growth,” he said.
“The new AI agents in Oracle Fusion Applications help organizations grow customer relationships and lifetime value by delivering customer experiences that are driven by unified data from across multiple business processes.”
Marketing, sales, and service teams can now experience targeted agents designed to automate tasks and solve queries quickly.
Marketing Agents
During campaign planning, marketing teams can utilize the Program Planning and Brief agents to design campaigns that are more consistent, relevant, and aligned with customer needs, allowing campaigns to be launched faster for improved relevance for customers.
To understand customer data and behavior, marketing teams can leverage Customer Insights and Audience Analysis agents to analyze customer profiles and engagement history to identify segments and opportunities, reducing reliance on static segments and manual analysis.
When it comes to content creation, agents such as Copywriting and Image Picker can help ensure speed, consistency, and alignment with the campaign objectives across channels, allowing customers to experience consistent messages across campaigns and digital channels.
Supporting growth within existing customer relationships can be improved with the Buying Group agent to allow marketing teams to target buying groups with relevant recommendations and identify customers most likely to purchase the product, targeting relevant cross-sell and up-sell programs.
Sales Agents
During the research and planning stages, sales teams can reduce this time by implementing the Contact Insights agent, allowing sellers to focus their efforts on buyers and approach them with relevant context for more targeted customer communications.
Sales teams can also speed up deal execution with the Quote Generation agent by analyzing customer inputs such as emails, drawings, and stated requirements, and then translating them into the correct product configurations and pricing templates for predictable buying processes and reduced errors and delays in the sales cycle.
