Qualtrics on CX Today
81 stories · 15 in 2026 · 2 in the last 90 days · 0 sponsored
CX Today coverage mentioning Qualtrics, newest first. Sponsored work is identified clearly on each story.
Tropical Smoothie Cafe Uses Qualtrics to Turn Reviews Into Revenue
Chris Sasser explains how Tropical Smoothie Cafe uses Qualtrics to connect customer feedback operational speed, and sales growth.
Nicole Willing · 2 min read · 7 Aug 2026
Can You Trust Your Customer Data Enough to Base Decisions on It?
Learn how to fix CX data governance, reduce inconsistency, and build analytics your leaders will actually act on.
Alex Cole · 9 min read · 1 Jul 2026
Do You Lose More Customers From Bad Recovery Than From the Original Failure?
Discover how poor CX service recovery drives more customer churn than original failures and how to build a stronger support recovery process.
Sean Nolan · 6 min read · 26 Jun 2026
Why Enter the CX Awards in 2026? The Market Demands Proof.
The market demands proof, not promises. Complete your CX Awards registration today to showcase your customer experience excellence to buyers.
Rob Scott · 3 min read · 18 Jun 2026
Why Bad AI Rollouts Break Customer Trust
Dr. Ben Granger of Qualtrics joins CX Today to discuss AI trust, human-centered adoption, and how CX leaders can build confidence in AI.
Nicole Willing · 2 min read · 29 May 2026
Big CX News from Zendesk, Qualtrics, 8x8 & Sprinklr
The latest news and insights from the world of CX and customer service, including Zendesk, Qualtrics, 8x8 & Sprinklr
Rhys Fisher · 3 min read · 22 May 2026
Qualtrics Closes $6.75BN Press Ganey Forsta Acquisition to Expand AI-Powered XM in Healthcare and Beyond
Qualtrics has completed its $6.75BN acquisition of Press Ganey Forsta, expanding its AI-powered XM platform with major healthcare datasets.
Nicole Willing · 5 min read · 19 May 2026
How to Design a Modern Customer Analytics Stack That Drives Action
Real talk: you can spend a fortune on dashboards, pipelines, and “real-time” everything… and still have a CX org that reacts slowly, argues about the numbers...
Alex Cole · 8 min read · 21 Apr 2026
Beyond the Demo: Qualtrics X4 Signals the Maturing of Experience Management
Adrian Swinscoe reports from Qualtrics X4 in Seattle, where customer stories replaced product demos — and TruGreen's CFO stole the show.
Adrian Swinscoe · 7 min read · 3 Apr 2026
Qualtrics Launches AI Agents That Close the Loop in Real Time
Qualtrics launches new AI-powered capabilities to help CX teams listen across every channel and act in real time.
Rhys Fisher · 6 min read · 18 Mar 2026
Gartner Magic Quadrant for Voice of the Customer (VoC) Platforms 2026: The Rundown
Gartner's 2026 Magic Quadrant for Voice of the Customer platforms is here. Discover how all 12 vendors performed and what changed from 2025.
Rhys Fisher · 8 min read · 13 Mar 2026
Pragmatic AI vs. "Science Projects": How to Fix Broken Customer Experiences
In an era where data breaches are daily headlines, how a company handles a mistake matters more than the mistake itself. Brad Anderson, President of Product ...
Nicole Willing · 1 min read · 5 Mar 2026
Medallia vs Qualtrics: Which Experience Platform Is More Secure for Enterprise CX?
A side-by-side security comparison of Medallia and Qualtrics focusing on security, data privacy, compliance, and trust.
Thomas Walker · 5 min read · 14 Feb 2026
Which CX Platforms Actually Protect Your Data? Security, Privacy & Compliance Compared
We compare how five leading CX vendors handle security, compliance, encryption, access control, and privacy
Thomas Walker · 6 min read · 14 Feb 2026
What Are the Top CX Community Engagement Events of 2026?
Discover the top B2B community events in 2026 where CRM integration, AI self-service, and measurable ROI reshape enterprise CX strategy.
Sophie Wilson · 5 min read · 13 Feb 2026
How Tui Transformed Customer Experience with Connected Data
Discover the impact of customer experience in travel and how TUI transformed its approach in response to industry changes.
Rebekah Carter · 12 min read · 12 Dec 2025
The New CX Power Players: Why AI Leadership Is Reshaping the C-Suite
CX leaders are redefining the C-suite with AI-focused executive roles. Why is specialist AI leadership becoming essential?
Nicole Willing · 4 min read · 7 Nov 2025
The Ultimate Guide to Sales & Marketing Technology
Unlock the potential of martech & sales automation to drive revenue and create customer-centric success for your business.
Sean Nolan · 16 min read · 5 Nov 2025
The Latest on ServiceNow AI Experience, Qualtrics' $6.75MN PG Forsta Acquisition, & More
This month’s lineup includes: Zeus Kerravala, Principal Analyst at ZK Research Liz Miller, VP & Principal Analyst at Constellation Research Rebecca Wettemann...
Charlie Mitchell · 1 min read · 15 Oct 2025
The Latest BIG News from Salesforce, Zendesk, SAP & Qualtrics
From Salesforce's major ITSM push to Zendesk's slew of fresh AI features, here are extracts from some of this week’s most popular news stories. Salesforce Ma...
Rhys Fisher · 4 min read · 10 Oct 2025
Qualtrics to Snap Up Press Ganey Forsta in $6.75BN Deal, Consolidate the VoC Market
Qualtrics has agreed to acquire Press Ganey Forsta for $6.75BN. Press Ganey Forsta, often referred to as "PG Forsta", is a rising force in the voice of the c...
Nicole Willing · 4 min read · 7 Oct 2025
Qualtrics Finds Cynicism Around AI Threatens Customer Loyalty
Many businesses are enthusiastically deploying AI-powered chatbots and agents as the front line of their customer engagement, but a growing number of consume...
Nicole Willing · 5 min read · 7 Oct 2025
Customer Experience Management: Trends, Tips, & Tools
Customer-facing functions, like service, sales, and marketing, have worked in isolation for too long. However, many CX leaders now sense an opportunity to lo...
Charlie Mitchell · 8 min read · 31 Jul 2025
The Top VoC Solutions to Explore in 2025
Compare the leading VoC solutions from industry leaders like Qualtrics and Medallia to innovators like Dovetail and Pisano.
Charlie Mitchell · 18 min read · 25 Jul 2025
Top Feedback Management Software Vendors in 2025: Tools That Turn Voices into Value
Most companies collect feedback, but few know how to use it effectively. That’s starting to change, with the help of the top feedback management software. Mo...
Rebekah Carter · 22 min read · 21 Jul 2025
Top Conversational Intelligence Vendors: AI-Driven Insights for Smarter Enterprises
Conversations aren’t just touchpoints, they’re valuable insights into your customers, how your business runs, and what you need to improve. The top conversat...
Rebekah Carter · 14 min read · 21 Jul 2025
The CX Awards 2025 Winners Announcement
Agentic AI, technology convergence, new pricing models… many trends are sweeping across the customer experience space. The most visionary vendors understand ...
Charlie Mitchell · 7 min read · 10 Jul 2025
Gartner Magic Quadrant for Voice of the Customer (VoC) Platforms 2025: The Rundown
In a repeat of last year, Qualtrics and Medallia lead the Gartner Magic Quadrant for VoC platforms 2025. However, a new entrant joins them: Sprinklr. It shoo...
Charlie Mitchell · 8 min read · 2 May 2025
Qualtrics X4 2025: 5 Massive Announcements from the Experience Management Summit
Last week, Qualtrics made several major announcements that will shape the company’s future. Qualtrics X4 2025, the vendor’s experience management (XM) confer...
Rhys Fisher · 6 min read · 26 Mar 2025
Medallia Snags Former Qualtrics Exec Mark Bishof as CEO
Medallia has appointed Mark Bishof as its new Chairman & CEO. Mike Lipps, who has held the CEO mantle since April 2024, will remain on the Medallia board. Th...
Charlie Mitchell · 4 min read · 7 Jan 2025
Developing a Successful VoC Strategy: 3 Lessons from Belron
Jamie Carter has been the Voice of the Customer Manager at Belron International for the past seven years. While the name Belron may not ring too many bells, ...
Rhys Fisher · 5 min read · 2 Dec 2024
The Forrester Wave for Customer Feedback Management 2024: Top Takeaways
Managing customer feedback effectively is an essential part of customer experience management. While contact center analytics provide insights into metrics l...
Rhys Fisher · 6 min read · 22 Nov 2024
Qualtrics To Bolster Employee Experience With New Qualtrics AI Solution
Qualtrics has unveiled a new AI solution to boost the employee experience and workforce management. Qualtrics is introducing AI capabilities in the company's...
Kieran Devlin · 3 min read · 1 Nov 2024
The Forrester Wave for Customer Analytics Technologies 2024: Top Takeaways
Customer data is an essential part of any and all customer experience and service programs. Yet, while there have never been more tools available for collect...
Rhys Fisher · 6 min read · 6 Aug 2024Big CX News from NICE, Salesforce, Gamma & SAP
It's been a busy week in the CX sector, with rumors of a NICE takeover of Playvox, Gamma's acquisition of BrightCloud, and a court ruling on SAP's sale of Qu...
Rhys Fisher · 4 min read · 26 Jul 2024
Court Approves SAP's $12.5BN Qualtrics Sale, Dismisses Stockholders' Conflict Claims
A chancery court has dismissed the suit brought forward by two Qualtrics stockholders accusing the company of favoring a conflicted offer for the $12.5 billi...
Rhys Fisher · 3 min read · 24 Jul 2024
The Forrester Wave for Customer Journey Orchestration Platforms 2024: Top Takeaways
With wave after wave of cloud-based innovations and new AI solutions sweeping across the CX space, customer journey orchestration has never been so crucial. ...
Charlie Mitchell · 7 min read · 20 Jun 2024
Qualtrics Makes It “Easier Than Ever” to Personalize Customer Experiences
Qualtrics has unveiled three new apps for its XM Platform during its annual X4 event. Each app aims to equip frontline staff with the insight to build custom...
Charlie Mitchell · 3 min read · 3 May 2024
The Best Customer Experience Analytics Tools for 2024
If you're not investing in customer experience analytics tools, you're missing out. After all, 84% of customers say experiences are more important than the c...
Rebekah Carter · 11 min read · 9 Feb 2024
Gartner Magic Quadrant for Voice of the Customer (VoC) Platforms 2024
Voice of the Customer (VoC) platforms shed light on customer needs and perceptions. In doing so, they surface valuable insights that guide cross-functional a...
Charlie Mitchell · 8 min read · 7 Feb 2024
'Poor Customer Service Costs $3.7 Trillion Per Year'
Qualtrics XM Institute has found that poor customer service could collectively result in losses of $3.7 trillion annually. This represents a 19 percent rise ...
James Stephen · 3 min read · 2 Feb 2024
Qualtrics Rivals SurveyMonkey and Typeform with New ‘Delighted Surveys’
Qualtrics has released its most advanced survey experience offering, "Delighted Surveys". The VoC leader believes the solution can compete from a feature per...
James Stephen · 3 min read · 27 Oct 2023
Qualtrics and WorkJam Partner on Frontline Insights Solution
Qualtrics and WorkJam have partnered on an employee insights solution for frontline workers, which results in improved frontline worker engagement and custom...
James Stephen · 3 min read · 13 Oct 2023
Qualtrics Lays Off 14 Percent of Its Workforce
Qualtrics has laid off 14 percent of its workforce as part of an organizational restructure. The VoC stalwart follows many other CX tech juggernauts in makin...
James Stephen · 2 min read · 9 Oct 2023
The Top Employee Experience Platform Options
Investing in an employee experience platform isn’t just a great way to retain staff members. Excellent employee experiences drive better customer interaction...
Rebekah Carter · 11 min read · 29 Sept 2023
Qualtrics’ AI Insights Tools Become Generally Available
Qualtrics has announced that its AI insights tools are now generally available. The solutions, Qualtrics Automated Summaries for Video Feedback, In-Depth Int...
James Stephen · 3 min read · 17 Aug 2023
Qualtrics Brings Generative AI to "Every Part" of Its Platform
Qualtrics has announced the launch of XM/os2, the next generation of its platform. With the launch, the voice of the customer (VoC) pioneer revealed that it ...
James Stephen · 4 min read · 20 Jul 2023
Elsevier Transforms Its Contact Center Experience, with Impressive CSAT Gains
Discover how the global publisher utilized speech analytics to inform its contact center transformation efforts.
Charlie Mitchell · 1 min read · 10 Jul 2023
What's Next for the Voice of the Customer Market? – CX Today Roundtable
The voice of the customer (VoC) market looks much different today than it did five years ago. Advances in natural language processing, system integrations, a...
Charlie Mitchell · 5 min read · 21 Jun 2023
Qualtrics Launches a Journey Optimizer Tool to Take Root Cause Analysis Further
Qualtrics has announced the general availability of its Customer Journey Optimizer, which allows businesses to analyze customer journeys, spot issues, and su...
James Stephen · 3 min read · 2 Jun 2023
Big CX News from Zoom, Sprinklr, AWS, & Qualtrics
From more generative AI innovations to nifty speech analytics-powered solutions, here are some extracts from our most popular news stories over the last seve...
Charlie Mitchell · 5 min read · 29 May 2023
Qualtrics Launches New Agent-Assist Tools for Contact Centres
Qualtrics has made three new contact center tools generally available, each designed to assist agents. The customer care specialists’ latest innovations incl...
James Stephen · 3 min read · 25 May 2023
The Latest BIG News Meta, Qualtrics, and Salesforce
Watch on YouTube. CX Today’s Charlie Mitchell presents the latest trending news from the customer experience world. He’s joined by four prominent CX analysts...
Charlie Mitchell · 1 min read · 3 Apr 2023
The Forrester Wave for Customer Feedback Management 2023: Top Takeaways
Customer feedback management (CFM) vendors are continuously building new capabilities to attract contact center and experience management buyers. Yet, despit...
Charlie Mitchell · 5 min read · 21 Mar 2023Big CX News from Microsoft, Meta, and Qualtrics
From the latest innovations with large language models to high-profile acquisitions, here are some extracts from our most popular news stories over the last ...
Charlie Mitchell · 6 min read · 21 Mar 2023Big CX News from Salesforce, Domo, and Genesys
From infusing the CRM with ChatGPT to a change at the top of a business intelligence stalwart, here are some extracts from our most popular news stories over...
Charlie Mitchell · 4 min read · 13 Mar 2023
Investment Firms Snap Up Qualtrics for $12.5BN
Silver Lake and CPP Investments have rolled up Qualtrics for $12.5BN. The deal includes SAP’s remaining 71 percent stake in Qualtrics, a stake which SAP had ...
Charlie Mitchell · 4 min read · 13 Mar 2023
Qualtrics Unveils AI Applications to Assist Frontline Employees
Qualtrics has released Qualtrics Frontline XM solutions to help frontline employees deliver quality customer experiences. Its new solutions leverage AI techn...
James Stephen · 2 min read · 9 Mar 2023
SAP Wants to Sell Its Stake In Qualtrics
SAP is exploring the opportunity to sell its 71 percent stake in Qualtrics. After initially acquiring Qualtrics for $8BN in 2018, SAP spun the software provi...
Charlie Mitchell · 3 min read · 26 Jan 2023
Reinventing Customer Feedback: CX Today Expert Round Table
Spam. Survey fatigue. Junk mail. The widespread nature of each term perhaps highlights just how stale many customer feedback initiatives are. Yet, capturing,...
Charlie Mitchell · 13 min read · 22 Nov 2022