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Feature15 Oct 2025 · 1 min read

The Latest on ServiceNow AI Experience, Qualtrics' $6.75MN PG Forsta Acquisition, & More

This month’s lineup includes: Zeus Kerravala, Principal Analyst at ZK Research Liz Miller, VP & Principal Analyst at Constellation Research Rebecca Wettemann...

This month’s lineup includes:

  • Zeus Kerravala, Principal Analyst at ZK Research
  • Liz Miller, VP & Principal Analyst at Constellation Research
  • Rebecca Wettemann, CEO & Principal Analyst at Valoir
  • Shelly Kramer, resident & CEO at Kramer & Company
  • Michael Fauscette, Founder, CEO & Chief Analyst at Arion Research
  • Derek Top, Senior Analyst at Opus Research

During the discussion, the panel dives into three major CX stories:

ServiceNow Unveils "AI Experience" 

ServiceNow has launched a unified AI platform designed to bring together data, workflows, and automation across the enterprise. The analysts unpack what this means for platformization, adoption, and the move toward truly role-aware, embedded AI in the flow of work.

Oracle’s New Role-Based AI Agents 

Oracle rolls out AI agents for service, sales, and marketing within its Fusion suite, at no extra cost for customers. The panel explores what this means for the rise of specialized, task-focused agents and the future of multi-agent collaboration. 

Qualtrics Acquires PG Forsta for $6.75 Billion

Qualtrics doubles down on the Voice of the Customer (VoC) market with a blockbuster acquisition, combining three of Gartner’s top five leaders (as PG Forsta recently snapped up InMoment). Our analysts discuss how this reshapes the VOC landscape.

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