Optimizely on CX Today
13 stories · 0 in 2026 · 0 in the last 90 days · 0 sponsored
CX Today coverage mentioning Optimizely, newest first. Sponsored work is identified clearly on each story.
What’s New in Digital Experience Platforms, and What’s Coming?
As digital and AI technologies evolve, businesses are under increasing pressure to move with them and deliver seamless, personalized experiences across multi...
Floyd March · 13 min read · 28 May 2025
How Big Is the Digital Experience Platform (DXP) Market? An Inside Look
The Digital Experience Platform (DXP) market is growing fast as companies scramble to evolve their customer journeys. DXP solutions empower companies to buil...
Rebekah Carter · 5 min read · 19 May 2025
The Top Digital Experience Platform (DXP) Providers in 2025
Companies need to meet, engage, and support customers where they are – and today, that means being digital-first. Digital Experience Platform (DXP) providers...
Rebekah Carter · 10 min read · 16 May 2025
What Is a Digital Experience Platform (DXP)? A Definition, Use Cases, and Providers
Digital experiences are the new norm, driving how companies and customers interact throughout the purchasing journey. Companies recognize this and continuall...
Rebekah Carter · 7 min read · 12 May 2025
Adobe vs. Optimizely: Which Is the Better DXP? (A 2025 Comparison)
When considering digital experience platform (DXP) providers, Adobe and Optimizely are likely the first names that spring to mind. Indeed, most industry eval...
Rebekah Carter · 8 min read · 7 May 2025
Gartner Magic Quadrant for Content Marketing Platforms (CMPs) 2025: The Rundown
Optimizely and Storyteq lead the pack in the Gartner Magic Quadrant for content marketing platforms (CMPs) 2025. Yet, this year, they face new competition in...
Floyd March · 7 min read · 25 Apr 2025
Gartner Magic Quadrant for Digital Experience Platforms 2025: The Rundown
Optimizely and Adobe have raced to the forefront of the Gartner Magic Quadrant for digital experience platforms (DXPs). Again, they are joined by Acquia in a...
Floyd March · 6 min read · 18 Feb 2025
Gartner Magic Quadrant for Content Marketing Platforms 2024
In 2024, businesses must stay on top of several shifts in the content marketing space. For instance, conversational search built into search engines like Goo...
Charlie Mitchell · 7 min read · 28 May 2024
Gartner Magic Quadrant for Digital Experience Platforms (DXPs) 2024
As of 2023, 50 percent of organizations have received a mandate to acquire composable digital experience platform (DXP) technology, according to Gartner. But...
Charlie Mitchell · 8 min read · 28 Feb 2024
Personalized Content Is “Boring” and “Unhelpful,” Say 50% of UK Consumers
Over half (51 percent) of UK consumers feel that the personalized content they receive online is "boring" and "unhelpful." The statistic stems from a 2023 re...
Zen Bahar · 2 min read · 4 Aug 2023
Gartner Magic Quadrant for Digital Experience Platforms 2023
Gartner has released its 2023 Magic Quadrant for digital experience platforms (DXP). Such platforms help to manage the digital experience for partners, emplo...
Charlie Mitchell · 8 min read · 24 Mar 2023
Gartner Magic Quadrant for Digital Commerce Platforms 2022
Gartner has released its long-awaited 2022 Magic Quadrant study that assesses many of the most mainstream digital commerce platforms. Demand for such platfor...
Charlie Mitchell · 9 min read · 24 Aug 2022
Gartner Magic Quadrant for Personalization Engines 2022
Many believe that the companies that best understand their customers and act on that knowledge will win in the digital-first world. Uninhibited by this belie...
Charlie Mitchell · 7 min read · 26 Jul 2022