Adobe on CX Today
85 stories · 33 in 2026 · 4 in the last 90 days · 0 sponsored
CX Today coverage mentioning Adobe, newest first. Sponsored work is identified clearly on each story.
Why Customer Intelligence Is Dropping Dashboards
This week’s CX analytics round-up examines AI-driven intelligence, data governance, observability and the transition to real-time decisions.
Francesca Roche · 8 min read · 24 Sept 2026
The Three Pillars of Customer Intelligence: Context, Governance and Action
Explore this week’s customer analytics trends, from AI-driven action and unified signals to governance, context and omnichannel intelligence.
Francesca Roche · 9 min read · 18 Sept 2026
Can Adobe’s New CEO Put CX Orchestration at the Center of Its AI Era?
Adobe CEO Anil Chakravarthy comes from CX orchestration. Here’s what his appointment could mean for Adobe’s AI, data, and CX strategy
Rhys Fisher · 6 min read · 17 Sept 2026
How To Fix Customer Identity Gaps That Break Every Analytics Model You Build
Learn how to fix customer identity resolution, unify customer profiles, and improve CX data integration across systems
Alex Cole · 7 min read · 29 Jun 2026
Adobe Advances AI-Driven Customer Journeys with CX Enterprise Coworker
Adobe expands enterprise AI strategy with CX Enterprise Coworker for marketing automation and customer journey orchestration.
Francesca Roche · 3 min read · 11 Jun 2026
Your Customer Journeys Aren’t Broken - They Were Never Real to Begin With
Customer journey maps often fail. Learn why real customer behavior breaks linear models, and what to use instead in modern CX.
Sophie Wilson · 5 min read · 6 May 2026
Are You Buying CX Tools Instead of Fixing Orchestration?
Buying more CX tools can worsen fragmentation. Learn how orchestration fixes shared context, next best action, and activation.
Sophie Wilson · 6 min read · 27 Apr 2026
Big CX News from Adobe, Salesforce, Meta & Vercel
The latest and greatest news from the world of CX and customer service, including: Adobe, Salesforce, Meta & Vercel
Rhys Fisher · 4 min read · 24 Apr 2026
Which Customer Analytics & Intelligence Events Matter Most in 2026?
The 2026 CX conferences where buyers benchmark CA&I vendors, validate real-time insight, and pressure-test AI trust, governance, and ROI.
Alex Cole · 11 min read · 23 Apr 2026
Adobe CX Enterprise Coworker - What Does It Mean for the Future of Enterprise CX?
Adobe's most ambitious AI launch yet could redraw the enterprise CX map - and the competition is already taking notice.
Thomas Walker · 5 min read · 23 Apr 2026
Adobe Summit 2026: Liz Miller Calls Out the Market on AI Strategy – and She's Not Holding Back
Liz Miller joins CX Today from Las Vegas to break down what Adobe Summit 2026 actually means for enterprise marketers.
Rhys Fisher · 1 min read · 22 Apr 2026
How to Design a Modern Customer Analytics Stack That Drives Action
Real talk: you can spend a fortune on dashboards, pipelines, and “real-time” everything… and still have a CX org that reacts slowly, argues about the numbers...
Alex Cole · 8 min read · 21 Apr 2026
Five Adobe Summit Announcements Every CX Leader Should See
From an AI coworker to brand visibility in the age of AI search, here are the 5 Adobe Summit 2026 announcements CX teams need to know about.
Rhys Fisher · 4 min read · 20 Apr 2026
Is Your Data Stack Ready for Real-Time Journey Orchestration?
Can your stack support real-time customer journey orchestration? Use this framework to assess data, identity, and activation readiness.
Sophie Wilson · 7 min read · 20 Apr 2026
Are You Building Customer Communities on Borrowed Platforms?
Social platforms rent you reach. Owned communities build trust and insight. Learn risks, migration steps, and governance for enterprises.
Sophie Wilson · 7 min read · 16 Apr 2026
What Is the Real Role of CRM in Modern CX Architecture?
Modern CRM turns customer data into action. Learn how a CRM data platform connects workflows, teams, and insights to improve CX.
Sophie Wilson · 5 min read · 14 Apr 2026
Are Customer Communities Your Most Overlooked Revenue Driver?
Discover how customer communities drive retention, expansion, and measurable CX outcomes through CRM integration and data models.
Sophie Wilson · 6 min read · 9 Apr 2026
Adobe Summit 2026: The Enterprise Playbook For AI-Driven Customer Orchestration
Discover how Adobe Summit 2026 in Las Vegas equips CX leaders with agentic AI tools and strategies to transform enterprise customer experience.
Rob Wilkinson · 5 min read · 8 Apr 2026
What Are The Top Customer Data Management Use Cases Transforming CX in 2026?
Customer data management use cases are reshaping CX in 2026. Explore how CDPs improve personalization, compliance, and engagement.
Sophie Wilson · 6 min read · 1 Apr 2026
Which Customer Journey Orchestration Use Cases Cut Costs Fastest? Real Examples Driving ROI in 2026
Customer journey orchestration examples show how Adobe, Salesforce, Microsoft, Pega, and Genesys drive ROI with real-time engagement.
Sophie Wilson · 6 min read · 31 Mar 2026
What Is Customer Data Management? CRM, CDP & Data Strategy Explained for 2026
Customer data management explained: how CDM connects CRM, CDPs, and AI to deliver accurate, compliant, and scalable customer experiences.
Sophie Wilson · 12 min read · 26 Mar 2026
What Are The Biggest Customer Engagement Trends 2026 Buyers Can’t Ignore If They Want Happier Customers?
Customer engagement trends 2026 highlight AI, orchestration, and real-time personalization as key to delivering faster, smarter CX.
Sophie Wilson · 6 min read · 26 Mar 2026
Is Your Customer Journey Broken? The Enterprise Buyer’s Guide to Customer Journey Orchestration Platforms (2026)
Learn how customer journey orchestration connects channels, data, and decisioning to deliver real-time CX.
Sophie Wilson · 11 min read · 26 Mar 2026
Adobe's CEO Is Out – What Will Happen to the CX Empire He Built?
Analyst Liz Miller explains what Adobe’s CEO exit means for enterprise CX, AI strategy, Brand Concierge, and the next leader’s priorities.
Rhys Fisher · 1 min read · 17 Mar 2026
Adobe CEO Steps Down After 18 Years as AI Rivals Close In
Shantanu Narayen is stepping down as Adobe CEO after 18 years. We break down what the leadership change means for enterprise CX.
Rhys Fisher · 3 min read · 16 Mar 2026
Nvidia Targets Contact Centers with Open-Source AI Agent Platform
Nvidia's NemoClaw platform promises secure, autonomous AI agents for enterprise, and the contact center implications are hard to ignore.
Rhys Fisher · 4 min read · 11 Mar 2026
What Are the Top Sales & Marketing Events in 2026: Your Guide
Explore can’t-miss marketing events and sales conferences in 2026. These B2B revenue events and martech conferences are essential for CMOs.
Sean Nolan · 5 min read · 7 Mar 2026
5 Industry Case Studies That Prove Sales & Marketing Tech Isn’t Optional Anymore
Five real sales use cases across SaaS, manufacturing, financial services, healthcare, and professional services. See what tech drove results.
Sean Nolan · 6 min read · 3 Mar 2026
WPP and Adobe Expand AI Partnership Aims to Transform Marketing Operations
Adobe and WPP expand partnership to unify AI-driven marketing, streamline workflows, and scale personalised customer experience.
Francesca Roche · 4 min read · 25 Feb 2026
Gartner Magic Quadrant for Customer Data Platforms (CDPs) 2026: The Rundown
The 2026 Gartner Magic Quadrant for CDPs reveals a market split between platformization and agentification. Salesforce, Hightouch, Oracle, and Uniphore lead, while Tealium drops to Challenger. See the full analysis.
Rhys Fisher · 9 min read · 9 Feb 2026
Unified Journey Orchestration vs Marketing Automation: The Difference Most CX Leaders Learn Too Late
Understanding their key differences, and getting to grips with what you need to optimize CX most effectively.
Rebekah Carter · 11 min read · 11 Jan 2026
You’re Missing the Secret to Choosing AI Personalization Engines That Pay Off
Learn how to choose AI personalization engines that don't over-message, miscommunicate, or frustrate your customers.
Rebekah Carter · 12 min read · 3 Jan 2026
Autonomous Agents in CX Must Balance Automation with Brand Safety Before Strategies Scale
Almost every contact center already uses AI to automate routine tasks like password resets and order status checks. But now we’re entering a new era, one def...
Rebekah Carter · 19 min read · 2 Jan 2026
Fixing the Tech-Stack Cracks That Hurt Your CX With (Experience Orchestration)
Discover how experience orchestration unifies CX systems, reduces friction, and drives real-time customer outcomes.
Rebekah Carter · 12 min read · 31 Dec 2025
AI Hallucinations Start With Dirty Data: Governing Knowledge for RAG Agents
Learn how AI hallucination can undermine brand trust and the critical role of accurate knowledge bases in AI performance.
Rebekah Carter · 13 min read · 23 Nov 2025
Adobe Releases a Slew of AI Agents to Boost Customer Experiences
Adobe has announced the general availability of six AI agents designed to improve customer experiences. As of today, the following out-of-the-box agents are ...
Rhys Fisher · 4 min read · 10 Sept 2025
The ISG Customer Experience Management Advanced Buyers Guide 2025: 7 Top Takeaways
Customer service, sales, and marketing teams are catching on: they're part of a bigger front office. As they begin to collaborate, they’re recognizing overla...
Charlie Mitchell · 8 min read · 23 Jul 2025
Big CX News from Salesforce, HubSpot, Adobe, & Everise
This week the CX space has seen exciting integrations from Salesforce and HubSpot, a fresh AI agent release for Adobe, and Everise implementing Krisp's accen...
Rhys Fisher · 4 min read · 6 Jun 2025
Adobe Launches a New Product Support AI Agent, Looks to Lighten the Customer Load
Adobe has added a new AI agent to its Adobe Experience Platform, which aims to streamline case management. As customers submit support tickets, the new Produ...
Rhys Fisher · 3 min read · 4 Jun 2025
Gartner Magic Quadrant for Customer Data Platforms (CDPs) 2025: The Rundown
In 2025, Salesforce and Tealium again led the Gartner Magic Quadrant for customer data platforms (CDPs). However, the competition has fallen back, with Treas...
Charlie Mitchell · 9 min read · 26 May 2025
How Big Is the Digital Experience Platform (DXP) Market? An Inside Look
The Digital Experience Platform (DXP) market is growing fast as companies scramble to evolve their customer journeys. DXP solutions empower companies to buil...
Rebekah Carter · 5 min read · 19 May 2025
The Top Digital Experience Platform (DXP) Providers in 2025
Companies need to meet, engage, and support customers where they are – and today, that means being digital-first. Digital Experience Platform (DXP) providers...
Rebekah Carter · 10 min read · 16 May 2025
What Is a Digital Experience Platform (DXP)? A Definition, Use Cases, and Providers
Digital experiences are the new norm, driving how companies and customers interact throughout the purchasing journey. Companies recognize this and continuall...
Rebekah Carter · 7 min read · 12 May 2025
Adobe vs. Optimizely: Which Is the Better DXP? (A 2025 Comparison)
When considering digital experience platform (DXP) providers, Adobe and Optimizely are likely the first names that spring to mind. Indeed, most industry eval...
Rebekah Carter · 8 min read · 7 May 2025
Gartner Magic Quadrant for Content Marketing Platforms (CMPs) 2025: The Rundown
Optimizely and Storyteq lead the pack in the Gartner Magic Quadrant for content marketing platforms (CMPs) 2025. Yet, this year, they face new competition in...
Floyd March · 7 min read · 25 Apr 2025
How Syniverse and Adobe are Elevating Customer Engagement with Targeted SMS Messaging
Poor customer engagement can be one of the most detrimental factors in determining a business' success. That is why Syniverse is collaborating with Adobe Cam...
Alex Cole · 4 min read · 28 Mar 2025
Microsoft Rebrands Its Contact Center Workspace, Stops Using the Term "Agent" for Live Reps
Microsoft is going cuckoo for Copilot, applying the term to some of its foremost contact center products. First, its "Customer Service workspace" and "Contac...
Floyd March · 4 min read · 27 Mar 2025
Adobe Summit 2025: 5 Top Takeaways from the Digital Experience Conference
The Adobe Summit returned to Las Vegas in 2025, and – as expected – agentic AI stole the headlines. However, while the headlines tell a familiar story, Adobe...
Charlie Mitchell · 6 min read · 24 Mar 2025
Adobe Sets Out its Agentic AI Vision, Unveils Purpose-Built AI Agents
Adobe has revealed its strategy and product offerings for agentic AI, including 10 purpose-built AI agents. Announced at the Adobe Summit, the AI agents will...
Rhys Fisher · 4 min read · 20 Mar 2025
Gartner Magic Quadrant for Digital Experience Platforms 2025: The Rundown
Optimizely and Adobe have raced to the forefront of the Gartner Magic Quadrant for digital experience platforms (DXPs). Again, they are joined by Acquia in a...
Floyd March · 6 min read · 18 Feb 2025
Data Readiness: The Foundation of Agentic AI Success in CX
Automation in the contact center is racing ahead. The buzz around autonomous agents and agentic AI highlights speed, savings, and experiences that scale. Yet...
Rebekah Carter · 8 min read · 3 Jan 2025
Adobe MAX 2024: 3 Top Takeaways from the Creativity Conference
Adobe MAX is the tech giant’s annual celebration of creativity. This year, Adobe again did an excellent job of building immediately usable, applicable, and c...
Charlie Mitchell · 5 min read · 17 Oct 2024
The Forrester Wave for Customer Data Platforms 2024: Top Takeaways
The latest Forrester Wave Report unpacks and analyses some of the biggest B2C customer data platforms (CDPs) on the market. Having grown quickly from new kid...
Rhys Fisher · 6 min read · 3 Oct 2024
The Forrester Wave for Customer Analytics Technologies 2024: Top Takeaways
Customer data is an essential part of any and all customer experience and service programs. Yet, while there have never been more tools available for collect...
Rhys Fisher · 6 min read · 6 Aug 2024
Gartner Magic Quadrant for Content Marketing Platforms 2024
In 2024, businesses must stay on top of several shifts in the content marketing space. For instance, conversational search built into search engines like Goo...
Charlie Mitchell · 7 min read · 28 May 2024
IBM and Adobe Combine to Help Businesses Maximize Their GenAI Offerings
IBM and Adobe have announced a “unique alliance” of their tech solutions, as the two firms look to assist their clients with generative AI (GenAI) adoption. ...
Rhys Fisher · 4 min read · 23 May 2024
Adobe Summit 2024: 5 Top Takeaways from the Digital Experience Conference (So Far!)
As Enterprise Connect rumbles on, the 2024 Adobe Summit is also in full swing – and there’s lots of CX news. That news goes beyond springboarding new betas, ...
Charlie Mitchell · 5 min read · 27 Mar 2024
Gartner Magic Quadrant for Digital Experience Platforms (DXPs) 2024
As of 2023, 50 percent of organizations have received a mandate to acquire composable digital experience platform (DXP) technology, according to Gartner. But...
Charlie Mitchell · 8 min read · 28 Feb 2024
Gartner Magic Quadrant for Customer Data Platforms 2024
Data problems "plague" customer service, sales, and marketing teams – alongside other CX functions – according to Gartner. As such, businesses aim to central...
Charlie Mitchell · 9 min read · 22 Feb 2024
The Best Customer Experience Analytics Tools for 2024
If you're not investing in customer experience analytics tools, you're missing out. After all, 84% of customers say experiences are more important than the c...
Rebekah Carter · 11 min read · 9 Feb 2024