From major announcements at Adobe Summit to Meta's plans to start tracking its employees’ keystrokes, here are extracts from some of this week’s most popular news stories.
Five Adobe Summit Announcements Every CX Leader Should See
Adobe dropped a raft of major product announcements at its annual Summit in Las Vegas.
Unsurprisingly, agentic AI was at the core of the new capabilities.
In the first Adobe Summit since the announcement that CEO Shantanu Narayen was stepping down, Adobe’s five announcements laid out a vision for customer experience orchestration that spans AI coworkers, partner integrations, brand-safe content pipelines, and a solution to a problem most CX leaders haven’t fully solved yet: how to show up accurately when an AI agent is doing the searching on a customer’s behalf.
Here are the five announcements CX teams should know about:
- Adobe CX Enterprise
- Adobe CX Enterprise Coworker
- Adobe Expands Partner Ecosystem
- Adobe Brand Visibility
- Adobe Brand Intelligence
Read the full article to find out more.
Benioff Rejects SaaS-pocalypse Fears as AI Reshapes Enterprise Software
Salesforce CEO Marc Benioff believes that AI will increase the value of Salesforce, rather than reduce it.
Speaking to the Wall Street Journal, Benioff spoke out against investor concerns that AI could destroy enterprise software companies, pushing back on the possible “SaaS-pocalypse” idea.
This reflects a broader debate in the market about whether AI will disrupt SaaS business models or strengthen their role in enterprise technology.
“People think we have our back against the wall when in fact the opportunity has never been greater,” he said.
In an earlier interview with CNBC in March, Benioff reaffirmed that there is no evidence that AI is hurting SaaS demand.
“Our customers are doing more with AI, but to say there’s some kind of SaaS-pocalypse going on?
“We don’t see it in our pipelines, and we don’t see it in our numbers.”