The U.K. government has published its latest national fraud strategy, outlining a cross-sector plan to “disrupt the methods used by criminals, strengthen protection for the public and businesses, and improve how victims are supported.”
The strategy document, released on March 9, sets out a coordinated approach involving law enforcement, financial services, telecoms providers and technology platforms. It aims to address the growing scale and sophistication of fraud, which remains the most common crime affecting U.K. citizens and businesses.
According to the government, the strategy introduces a package of measures intended to tackle fraud at multiple stages of the crime lifecycle.
“The government’s forthcoming Fraud Strategy will introduce a robust suite of measures and policies designed to protect individuals and businesses from the evolving threat of fraud.”
The plan reflects a wider effort to treat fraud as a major national security and economic threat.
Advances in criminal tactics enabled by the rise of AI tools and the globalization of organised crime are driving the growth of fraud in the U.K., the report notes, allowing criminals to develop and increase the scale and speed of their illicit activities targeting businesses and individuals.
“Phishing sits at the heart of this threat. Criminals are adopting generative artificial intelligence (GenAI) tools such as deepfakes, large language models, and voice cloning to improve the sophistication, credibility and volume of attacks. They are likely tailoring these tools to specific victims and fraud types, making attacks more effective and harder to detect.”
Criminals are crafting convincing messages and increasing the volume of attacks to harvest personal and financial data.
UK Fraud Strategy Prioritises Fraud Prevention
A key focus of the strategy is reducing fraud before it reaches consumers and businesses. Officials indicate this will involve improved intelligence sharing between sectors, increased enforcement activity and enhanced protections on digital platforms.
Fraud against individuals and businesses is the largest type of crime in the U.K., costing the economy £14.4BN in 2023-2024, according to the strategy document. This can have a knock-on effect on customer activity, as people and businesses who experience fraud can become more cautious, reducing their spending or redirecting money to protect themselves.
The Government plans to invest over £250MN between 2026 and 2029 to deliver the strategy.
The growing recognition that fraud often spans multiple industries and digital ecosystems requires collaboration between banks, technology firms, telecoms providers and regulators as fraud tactics continue to evolve, particularly with the use of artificial intelligence and automation.

