CX Today topic
SPOTLIGHT: From Static Maps to Dynamic Customer Journeys
29 stories · 1 in the last 90 daysAll storiesVideo · 4
Interview
Inside Brightcove Prism: How UX Consistency Became a CX Advantage
Brightcove leaders share how Prism reshapes video workflows through customer‑led design, improving usability, consistency, and CX.
Francesca Roche · 27 May 2026
Interview
Why Non-Linear CX Needs Emotionally Aware AI
Alorica’s co-CEOs explain how emotionally aware AI and real-time data are reshaping dynamic, non-linear customer journeys.
Nicole Willing · 22 May 2026
Interview
Openreach's Brutal Honesty About What it Really Took to Transform CX at National Scale with NiCE
Openreach's NPS was below zero. Missed appointments were rife. Here's how NiCE Cognigy's proactive AI agents turned that around.
Rhys Fisher · 21 May 2026
Case Study
How CRM Vendor Attio Turned Intercom's Fin AI Agent Into an Always-On Sales Rep
CRM vendor Attio explains how Intercom's Fin AI agent helps it to meet prospects instantly, 24/7, as customer expectations evolve.
Nicole Willing · 14 May 2026