SPOTLIGHT: Aligning CX with RevTech Stacks
Klaviyo Embeds AI Agents in its CRM to Deliver Shared Customer Context
Klaviyo has added Composer and expanded Customer Agent in its CRM to share real-time customer context across marketing and service.
Nicole Willing · 2 Jul 2026
AI-Generated Marketing Is Eroding Customer Trust. Are Brands Measuring the Wrong Things?
Brands are scaling AI content for speed, but customers increasingly distrust it — here's what leaders should measure instead.
Francesca Roche · 30 Jun 2026
The Revenue Handoff Problem: Why CX Signals Still Don't Flow Cleanly Into RevTech Stacks
Why CX data still fails to reach CRM, CDP and RevTech systems and what buyers should ask about integration and revenue intelligence.
Nicole Willing · 24 Jun 2026
Databricks Signals a New Era for CDPs By Launching CustomerLake
Databricks enters marketing software with CustomerLake, an AI-native CDP designed to unify fragmented data and personalize CX.
Francesca Roche · 17 Jun 2026
WordPress VIP Argues That Saying "AI" Could Be Costing You Customers
New WordPress VIP research reveals how consumer AI backlash is affecting brand trust, sales, and digital customer experiences.
Francesca Roche · 16 Jun 2026
Why Knowing Where Not to Use AI Is the New Marketing Advantage, According to Zendesk
As AI saturates the market, the real competitive edge lies in knowing exactly where automation ends and human value begins.
Francesca Roche · 15 Jun 2026
Adobe Advances AI-Driven Customer Journeys with CX Enterprise Coworker
Adobe expands enterprise AI strategy with CX Enterprise Coworker for marketing automation and customer journey orchestration.
Francesca Roche · 11 Jun 2026
CX AI Needs Outcomes, Not Tokens
Kustomer CEO Brad Birnbaum explains why deflection rates and handle time are no longer enough, and how CX leaders should be measuring AI.
Rob Wilkinson · 10 Jun 2026
Sprinklr Launches LLM Insights to Track and Fix How Brands Appear in AI Search
Sprinklr's new LLM Insights tool gives CX and marketing teams real-time visibility into how their brand appears in AI-generated search.
Rhys Fisher · 10 Jun 2026
Has Hyper‑Personalization Gone Too Far in Marketing?
Hyper‑personalization is losing momentum as marketers shift toward simpler, AI‑driven strategies focused on relevance and efficiency.
Francesca Roche · 8 Jun 2026
From Device Data to Workflow Automation: Lenovo and ServiceNow’s CX Stack Play
Lenovo explains how xIQ and ServiceNow connect device intelligence to workflow automation to reduce friction and support CX across the revtech stack.
Rob Wilkinson · 2 Jun 2026
Lean DTC Teams Are Struggling With Personalization, Not Technology
Why personalization breaks down for DTC brands despite strong martech stacks and growing automation capabilities
Francesca Roche · 1 Jun 2026
Your Demand Gen Engine Isn't Broken - It's Flooding Sales With Leads That Will Never Convert
Improve your demand generation strategy today. Master pipeline quality optimization and win the lead quality vs volume battle for better ROI.
Sean Nolan · 1 Jun 2026
The Martech and SalesTech Buying Framework That Filters Out Hype and Finds Real Revenue Impact
Discover a proven martech buying framework. Improve your sales tech evaluation strategy to drive real marketing and sales tools ROI today.
Sean Nolan · 29 May 2026
AI Literacy Is Becoming a Competitive Advantage for Gen Z Founders on LinkedIn
AI literacy is emerging as a core business skill for small businesses adopting AI responsibly and effectively.
Francesca Roche · 29 May 2026
“In Sales, We Still Scale” Salesforce Draws the Line on AI Replacing Sellers
Salesforce earnings reveal why AI accelerates sales productivity but human sellers remain essential for closing complex deals.
Francesca Roche · 29 May 2026
The Activation Gap: Why 78% of Martech Stacks Fail to Support Business Goals
A new 2026 report reveals why 78% of leaders struggle with martech stack ROI. Discover how to close the activation gap and generate value.
Sean Nolan · 28 May 2026
Why Brand Trust Matters More When AI Makes the Purchases
New research reveals how AI shopping behavior is changing retail. Discover why ecommerce brand trust is critical in 2026.
Sean Nolan · 27 May 2026
Vector Just Raised $10M to Augment Marketers, Not Replace Them
Vector secures a $10M Series A to build an AI layer for contact-level advertising. Discover how marketers support B2B audience targeting.
Sean Nolan · 26 May 2026
Is Your Sales Technology Stack Slowing Deals Down Instead of Accelerating Them?
Maximize your sales tech stack efficiency today. Learn how deal velocity optimization and sales process automation accelerate revenue.
Sean Nolan · 22 May 2026
69% of Buyers Rely on Reps to Validate AI - The Paradoxical State of Sales Technology
Gartner data reveals 69% of B2B buyers use reps to validate AI insights. Learn how to redesign AI sales technology workflows to drive growth.
Sean Nolan · 21 May 2026
Brand Awareness Is Overrated, Sprinklr Social Index Finds
Sprinklr reveals 78% of retail brands fail to generate meaningful engagement, as high social visibility no longer guarantees brand relevance.
Francesca Roche · 20 May 2026
Your Funnel Isn’t Leaking. It’s Designed to Attract the Wrong Customers at Scale
Think there's a problem with your funnel? If you don't have a good marketing funnel optimization strategy, targeting could be the problem.
Rebekah Carter · 19 May 2026