ChatGPT vs Claude vs Copilot: Which is the Best Starting Tool for Marketing?
Which AI chatbot is best for CX marketing? Explore where ChatGPT, Claude, and Copilot support teams and where they fall short.
Francesca Roche · 17 Aug 2026
HubSpot Got the Blame, But Does the Whole Industry Have the Same Problem?
Acoustic CMO Alexi Hatch on "signal debt," the opt-in line brands keep crossing, and why borrowed enrichment data is a major CX problem.
Rhys Fisher · 4 Aug 2026
Can Zoom’s New Revenue AI Improve Customer Conversations?
Zoom Revenue Accelerator adds real-time sales AI, roleplay, and account intelligence. Can it improve customer conversations?
Rhys Fisher · 22 Jul 2026
What a Stripe-PayPal Merger Would Mean for the Checkout Experience
Stripe has reportedly made a $53 billion offer for PayPal. We look at what the proposed deal would mean for the future of checkout.
Rhys Fisher · 21 Jul 2026
Big CX News from Gartner, Genesys, Sprinklr & IBM
The latest news and insights from the biggest vendors in the CX space, including: Gartner, Genesys, Sprinklr & IBM
Rhys Fisher · 17 Jul 2026
Big CX News from Salesforce, HubSpot, Genesys & Microsoft
Big CX News: The latest news and insights from the biggest CX brands, including Salesforce, HubSpot, Genesys & Microsoft
Rhys Fisher · 3 Jul 2026
Why Knowing Where Not to Use AI Is the New Marketing Advantage, According to Zendesk
As AI saturates the market, the real competitive edge lies in knowing exactly where automation ends and human value begins.
Francesca Roche · 15 Jun 2026
Salesforce Connections 2026 Predictions: Agentic Marketing Is About to Take Center Stage
Salesforce Connections 2026 preview: a partner predicts agentic marketing, composable stacks, and real-world AI execution.
Francesca Roche · 3 Jun 2026
Vector Just Raised $10M to Augment Marketers, Not Replace Them
Vector secures a $10M Series A to build an AI layer for contact-level advertising. Discover how marketers support B2B audience targeting.
Sean Nolan · 26 May 2026
Why Does Your Personalization Strategy Feel Irrelevant to the Customers It Targets?
Fix personalization strategy failure by improving customer intent modelling, real time personalization, and contextual marketing.
Sean Nolan · 8 May 2026
Why Marketing Automation Fails to Drive Pipeline Growth
Marketing automation software fails when it scales volume, not relevance. Learn how AI, CRM, and CDP alignment improve pipeline quality.
Sean Nolan · 1 Apr 2026
Marketing ROI in the Era of Flat Budgets and Rising Expectations
Marketing influence now depends on financial credibility. See how CMOs can meet rising ROI expectations in an era of constrained budgets.
Francesca Roche · 25 Mar 2026
Pipeline Health Metrics: Your Pipeline Looks Healthy, It Probably Isn’t
Your pipeline might look healthy, but without the right pipeline health metrics, you'll never know for certain.
Rebekah Carter · 10 Mar 2026
How to Ensure Your Sales & Marketing Tech Doesn’t Get Left Behind: A 90 Day Guide
Avoid shelfware with martech software adoption: a 90-day sales automation onboarding plan, plus sales IT change management.
Sean Nolan · 5 Mar 2026