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Contextual Data

20 stories · 11 in the last 90 daysAll storiesVideo · 7
Why AI Can Be Right and Still Get CX Wrong
Interview

Why AI Can Be Right and Still Get CX Wrong

Discover how human oversight can strengthen AI service performance beyond basic resolution-rate measurement.

Francesca Roche · 23 Sept 2026
Where Does the CDP Fit in an Agentic AI Strategy?
Sponsored · Content Guru

Where Does the CDP Fit in an Agentic AI Strategy?

In this CX Today interview, Nicole Willing speaks with Richard Manthorpe, Director of Product Management at Content Guru , about the changing role of custome...

Nicole Willing · 1 Sept 2026
“Trust Is Broken”: Why AI Shopping Must Prove Its Answers
Interview

“Trust Is Broken”: Why AI Shopping Must Prove Its Answers

Learn how trusted data, retrieval controls, and human handoffs can help commerce teams build more reliable AI shopping experiences.

Francesca Roche · 25 Aug 2026
Context Decay Could Be Your AI’s Weakest Link
Interview

Context Decay Could Be Your AI’s Weakest Link

Learn why enterprise AI needs current business context to make reliable decisions across customer service and operations.

Francesca Roche · 6 Aug 2026
SAP's CMO on Why Brands Are Sitting on a "Dark Data" Time Bomb
Interview

SAP's CMO on Why Brands Are Sitting on a "Dark Data" Time Bomb

SAP Engagement Cloud CMO on why 43% of Gen Z using AI agents to buy is forcing brands to rethink how they act on customer data.

Rhys Fisher · 24 Jul 2026
"Your AI Shouldn't Own the Relationship" The CRM Relationship Trap
Interview

"Your AI Shouldn't Own the Relationship" The CRM Relationship Trap

Learn how to improve your AI-led CRM, reduce sales friction, and keep trust central to customer engagement.

Francesca Roche · 10 Jul 2026
The AI Fix for Vanishing Customer Journeys
Sponsored · Tata Communications

The AI Fix for Vanishing Customer Journeys

Christopher Carey sits down with Gaurav Anand, Global Head of Customer Interaction Suite at Tata Communications , to explore why customer journeys break down...

Christopher Carey · 15 Apr 2026