Gartner Unveils Inaugural Magic Quadrant for AI Agent Management
As enterprises scramble to govern an increasingly unruly AI agent workforce, Gartner’s inaugural Magic Quadrant for AI Agent Management Platforms puts Microsoft, IBM, and ServiceNow in the Leader quadrant, while AWS, ServiceNow, OneReach.ai, and Gravitee are named Challengers.
Rhys Fisher · 2 Nov 2026
Salesforce, Braze, and the Battle for Customer Signals
Salesforce’s planned Braze acquisition, Databricks’ campaign agents, Optimove’s zero-copy audiences, and Adobe’s Alpine F1 partnership all point to the same fight: who gets to turn trusted customer data into the next action, without losing speed, relevance, or control.
Rhys Fisher · 27 Oct 2026
Has Salesforce Bought Its Missing Engagement Engine?
Salesforce has agreed to acquire Braze for $5.66B, adding real-time customer engagement to its CRM, data, AI, and content stack. But Constellation Research’s Liz Miller argues the deal is really about one missing piece: the execution engine that turns customer insight into action.
Rhys Fisher · 21 Oct 2026
Salesforce Loops Deal Targets CX Problems Before They Hit
Salesforce’s latest acquisition points to a bigger ambition for Tableau and Agentforce. The vendor is helping businesses identify the causes of customer experience failures, rather than simply measuring their effects. But can enterprises trust AI to recommend the next move?
Rhys Fisher · 13 Oct 2026
HubSpot Cuts 660 Jobs as AI Strategy Reshapes Business
The layoffs are part of HubSpot's strategy to reorganize around AI-powered customer outcomes. The vendor insists the move is not driven by AI efficiencies, but the distinction between AI efficiency and AI-led reorganization may not mean much to employees whose roles have been eliminated.
Rhys Fisher · 7 Oct 2026