Salesforce has agreed to acquire Cimulate, an emerging player in AI-powered product discovery and agentic commerce, as it continues to expand its commerce and retail portfolio.
The acquisition is designed to accelerate Salesforce’s Agentforce Commerce roadmap, particularly in search and discovery. As retailers move away from keyword-based search toward intent-driven experiences, the CRM giant is positioning agentic AI as a core differentiator in how shoppers discover, evaluate, and convert on products.
Cimulate has developed an intent-aware context engine built specifically for retail. The platform blends real and simulated shopper journey data to interpret shopper intent across browsing and buying moments, enabling more relevant and personalized discovery throughout the commerce journey. Integrating these capabilities into Agentforce Commerce will help retailers deliver search experiences that are more conversational, contextual and responsive in real time, Salesforce said.
Nitin Mangtani, SVP & GM, Commerce and Retail at Salesforce noted the reflects Salesforce’s strategy to embed agentic AI more deeply into commerce workflows:
“The future of commerce is agentic, moving beyond simple transactions to intuitive, conversational discovery. By integrating Cimulate’s technology into Agentforce Commerce, we’re helping retailers close the gap between shopper intent and action, delivering experiences that feel more natural, relevant, and effective.”
Cimulate’s team will join Salesforce as part of the transaction, which is expected to close in the first quarter of Salesforce’s fiscal year 2027. Salesforce said the talent will support continued innovation across Agentforce Commerce as retailers look to balance personalization with scale. John Andrews, CEO and Co-Founder of Cimulate, added: