Pennine, the leading communications, data, networking specialist has signed a UK partnership agreement with Netherlands customer care software provider, CC4Skype.
The new deal gives Pennine access to CC4Skype’s Microsoft-certified omnichannel contact centre solution.
Designed specifically for, and natively integrated with, Skype for Business (SfB), it enables customer interaction via telephony, social media platforms and chat to email. In addition it incorporates extensive customer interaction reporting tools and can be integrated with key Customer Relations Management (CRM) and Unified Communications (UC) applications.
CC4Skype, a market leader in contact centre solutions for SfB, boasts a track record in both SME and large-scale corporate environments across Europe, the Middle East and Australia.
Commenting on the new partnership, Pennine’s Sales Director Steve Watts said: “Skype for Business continues to grow in importance both within our wider product portfolio and across our diverse client base. What CC4Skype brings is a very powerful and affordable application which is specific to contact centres, a sector in which Skype for Business has previously struggled to gain real traction.
“Not only does it enable the enhancement and streamlining of customer communications, but it’s also impressively intuitive. That means it’s easier to introduce, for its benefits to be realised and its investment recouped.”
He added that Pennine was also attracted to the solution’s sophisticated call routing and management capabilities. Controlled via a graphic interface with drag and drop functionality, these allow call paths to be determined by multiple parameters. These include product, language, skill level, client type and staff knowledge.

