Microsoft has merged its Azure Marketplace and Microsoft AppSource into a single new Microsoft Marketplace, where enterprises can try out and deploy cloud and AI apps and agents to help enhance their customer experience.
The Marketplace offers a catalog of tens of thousands of applications across industries, in categories ranging from data and analytics to productivity and collaboration.
With the release, a new AI Apps and Agents category makes more than 3,000 AI apps and agents available directly on Marketplace and in Microsoft products, including Azure AI Foundry and Microsoft 365 Copilot. Users can quickly deploy them within their Microsoft environment through industry standards like Model Context Protocol (MCP).
By tapping into industry-specific solutions, from financial services to healthcare, they can tailor improvements to what their customers need and want.
The vast range of tools allows businesses to augment every touchpoint of the customer journey. They can automate repetitive tasks, allowing employees to focus on high-value, customer-facing work and personalize customer interactions based on detailed insights and recommendations.
They can also support real-time decision-making, resulting in faster issue resolution and improved customer satisfaction.
For example, AI-powered agents integrated into Microsoft 365 Copilot or apps in Microsoft Teams can streamline customer support workflows, so that companies can deliver more responsive and context-aware interactions.
Integrating AI solutions into everyday Microsoft tools allows leaders to empower their customer service teams without needing to adopt entirely new systems.
This streamlining is designed to simplify how enterprises find, try, buy, and deploy cloud and AI solutions. It also helps them innovate faster and start seeing results sooner.
For organizations focused on improving CX, that speed matters. Whether it's rolling out AI-powered customer service agents or industry-specific analytics tools, the Marketplace makes it easy to set up and scale without the usual hassle.
Customer experience isn’t just a marketing or support function, it’s an enterprise-wide priority. As an extension of the Microsoft Cloud, the Marketplace brings together solutions integrated with Azure, Microsoft 365, Dynamics 365, Power Platform, Microsoft Security and more.
In doing so, it ensures systems are connected, secure, and ready to scale so that customer-facing tools are reliable and compliant from the start and IT leaders can provision new tools while maintaining governance and compliance.
Writing in a Microsoft blog post, Alysa Taylor, Chief Marketing Officer of Commercial Cloud and AI at Microsoft, explained how the new Marketplace can help deliver “both innovation and governance.