Poor customer engagement can be one of the most detrimental factors in determining a business' success. That is why Syniverse is collaborating with Adobe Campaign to drastically increase user interactions, strengthening its stance as “the world’s most connected company.”
This is heavily supported by the fact that Syniverse delivers 84 million messages an hour every single day around the world, works with over 800 MNOs, and offers 350 direct connections.
Syniverse hopes to re-establish its reputation and is adopting Adobe’s omnichannel marketing platform to do just that. But how does this help CX?
Syniverse, already a global leader in the industry, can now use Adobe Campaign’s communications to allow businesses to send targeted, reliable messages to customers. Using an SMPP over SSL protocol, multiple systems can be consolidated into a single architecture.
The platform also provides capabilities for two-way messaging, text translations in real time, and multimedia content. Customers can send and receive photos, videos, and messages in languages from all around the world.
Multimedia support can make interactions more engaging and informative, allowing effective brand promotion. Visuals can help explain new products and services more effectively, enriching communication with customers and fostering brand affinity and loyalty.
Furthermore, Syniverse has ensured that messages will not be intercepted by spam filters and will remain secure, thanks to their extensive expertise and reliability in communications and regulations.
How the Partnership Will Improve CX
By using Syniverse’s and Adobe Campaign’s targeted, real-time SMS messaging, businesses can enhance customer engagement and retention. SMS offers personalised communication that aligns with the customer's preferences, behaviours, and past interactions, tailoring promotions to match their needs.
Using this solution, Syniverse can boost customer retention from future partners. SMS, over other forms of communication, also provides a fast and direct way to communicate, with messages typically being read within minutes. This makes it an effective channel for time-sensitive offers, promotions, and updates.
Through the process of more reliable and efficient messaging services, Adobe Campaign will also have a wider outreach and potential partner pool. It will be able to capitalise on Syniverse’s well-regarded reputation and access its resources.
The partnership allows businesses to reach those without consistent internet access thanks to the global user base of Syniverse, providing convenience and enabling easy engagement with promotions and discounts. This is key given its global outreach, including those from less fortunate backgrounds.
Moreover, regular and timely communication through SMS reinforces trust in Syniverse, as customers come to expect valuable updates and offers. Two-way messaging even fosters a stronger, more interactive relationship, boosting customer satisfaction and loyalty, which are vital to modern CX strategies.