the voice of customer experience technology
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Alex Cole

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Can CallMiner Eureka Turn Conversations Into CX Action?
Case Study​

Can CallMiner Eureka Turn Conversations Into CX Action?

Can CallMiner Eureka turn every customer conversation into CX action? A buyer review of its AI analytics, QA, coaching, and automation.

Alex Cole · 11 Aug 2026
IKEA Retrains 8,500 Call Center Staff as AI Bot Billie Takes Routine Queries
News

IKEA Retrains 8,500 Call Center Staff as AI Bot Billie Takes Routine Queries

IKEA retrains 8,500 call center staff as AI bot Billie handles routine queries, turning automation into CX and sales growth.

Alex Cole · 3 Aug 2026
PUMA Shows Why Omnichannel Retail CX Now Runs on Data
Explainer

PUMA Shows Why Omnichannel Retail CX Now Runs on Data

PUMA omnichannel CX analysis: how customer data, app engagement, DTC growth and cross-sell automation shape retail journeys.

Alex Cole · 29 Jul 2026
Tata Communications Kaleyra: The Contact Center as an Interaction Fabric
Case Study​

Tata Communications Kaleyra: The Contact Center as an Interaction Fabric

Tata Communications Kaleyra review: how CCaaS, TX Hub, Kaleyra.ai and NiCE combine for AI-first enterprise CX.

Alex Cole · 28 Jul 2026
Uber Cuts 10% of Customer Service Team as AI Reshapes CX Operations
News

Uber Cuts 10% of Customer Service Team as AI Reshapes CX Operations

Uber cuts 10% of customer service jobs as AI reshapes contact centers, raising questions over process, data, and human escalation.

Alex Cole · 27 Jul 2026
Monzo’s Customer Operations Team Shows Why Digital Banking CX Is a Trust Operation
Case Study​

Monzo’s Customer Operations Team Shows Why Digital Banking CX Is a Trust Operation

Monzo customer operations analysis: how app-first banking CX scales trust through self-service, AI, chat, and human support.

Alex Cole · 23 Jul 2026
Disney Parks and the Future of Experience-Led Retail
Case Study​

Disney Parks and the Future of Experience-Led Retail

Disney Parks shows how MagicBand+, apps, mobile ordering, and PhotoPass shape the future of experience-led retail CX.

Alex Cole · 22 Jul 2026
Genesys Cloud CX: The New Test for Enterprise Contact Centers
Case Study​

Genesys Cloud CX: The New Test for Enterprise Contact Centers

Genesys Cloud CX analysis: how AI-powered experience orchestration is reshaping large enterprise contact centers and CX operations.

Alex Cole · 20 Jul 2026
Accenture Edge and Google Cloud Launch Agentic AI Solutions
News

Accenture Edge and Google Cloud Launch Agentic AI Solutions

Accenture Edge and Google Cloud launch agentic AI solutions for mid-market companies, powered by Gemini Enterprise and Agentic Data Cloud.

Alex Cole · 9 Jul 2026
Salesforce Commits $1 Billion Agentforce Investment to Switzerland
News

Salesforce Commits $1 Billion Agentforce Investment to Switzerland

Salesforce commits $1B to Switzerland over five years as Agentforce delivers autonomous CX at scale across healthcare and retail.

Alex Cole · 8 Jul 2026
Microsoft Just Put Agentic AI Inside Every Sales and Service Conversation
News

Microsoft Just Put Agentic AI Inside Every Sales and Service Conversation

Microsoft's Sales Agent and Service Agent are now GA inside Dynamics 365 and Microsoft 365 Copilot. Here's how they look.

Alex Cole · 8 Jul 2026
NiCE World London: Sopra Steria, AWS and the New Trust Test for CX AI
News

NiCE World London: Sopra Steria, AWS and the New Trust Test for CX AI

NiCE World London Day 1 focused on trusted CX AI, with Sopra Steria proof, AI partner standards, and AWS sovereign cloud support.

Alex Cole · 2 Jul 2026
Can You Trust Your Customer Data Enough to Base Decisions on It?
Explainer

Can You Trust Your Customer Data Enough to Base Decisions on It?

Learn how to fix CX data governance, reduce inconsistency, and build analytics your leaders will actually act on.

Alex Cole · 1 Jul 2026
Is Your Omnichannel Strategy Failing Because No One Owns the Customer Journey?
Explainer

Is Your Omnichannel Strategy Failing Because No One Owns the Customer Journey?

Omnichannel governance fails when no one owns the customer journey. Learn how CX leaders can fix accountability, handoffs, and cross-channel CX.

Alex Cole · 1 Jul 2026
How To Fix Customer Identity Gaps That Break Every Analytics Model You Build
Explainer

How To Fix Customer Identity Gaps That Break Every Analytics Model You Build

Learn how to fix customer identity resolution, unify customer profiles, and improve CX data integration across systems

Alex Cole · 29 Jun 2026
Why Does Your Customer Data Get Bigger While Your Decisions Get Worse?
Explainer

Why Does Your Customer Data Get Bigger While Your Decisions Get Worse?

Learn how to cut signal from noise, govern CX analytics definitions, and build a customer data strategy that improves outcomes.

Alex Cole · 29 Jun 2026
How to Design Contact Center Workflows That Solve Customer Issues in One Interaction
Explainer

How to Design Contact Center Workflows That Solve Customer Issues in One Interaction

mprove first contact resolution with better workflow design, smarter routing, agent decision rights, data access, and fewer escalations.

Alex Cole · 17 Jun 2026
Vonage AI Agents Show Why CX Automation Is Getting More Industry-Specific
News

Vonage AI Agents Show Why CX Automation Is Getting More Industry-Specific

Vonage’s vertical AI agents show CX automation moving beyond generic bots toward industry-specific workflows.

Alex Cole · 11 Jun 2026
Why Does Adding More Channels Slow Down Resolution Instead of Improving It?
Explainer

Why Does Adding More Channels Slow Down Resolution Instead of Improving It?

Adding channels often slows resolution. Here is why omnichannel complexity creates friction and how to fix your channel strategy.

Alex Cole · 10 Jun 2026
Your Customer Insights Aren’t Wrong — They’re Just Arriving Too Late to Matter
Explainer

Your Customer Insights Aren’t Wrong — They’re Just Arriving Too Late to Matter

Real-time customer analytics cuts CX data latency so teams can intervene during interactions, not after churn, complaints and recontact spike.

Alex Cole · 5 Jun 2026
Your Omnichannel Strategy Isn’t Seamless – It’s Resetting the Customer Journey Every Time
Explainer

Your Omnichannel Strategy Isn’t Seamless – It’s Resetting the Customer Journey Every Time

74% of customers hate repeating themselves across channels. Here is why omnichannel context continuity fails and how to fix it.

Alex Cole · 3 Jun 2026
Is Your Customer Analytics Strategy Just Making Bad Decisions Look More Data-Driven?
Explainer

Is Your Customer Analytics Strategy Just Making Bad Decisions Look More Data-Driven?

Many CX analytics programmes validate assumptions instead of improving judgement. Learn how decision intelligence reduces bias.

Alex Cole · 28 May 2026
Capacity Launches AI Analytics Assistant As Conversational Analytics Moves Toward Predictive CX Decisioning
News

Capacity Launches AI Analytics Assistant As Conversational Analytics Moves Toward Predictive CX Decisioning

Capacity has launched an AI Analytics Assistant for natural-language reporting. Here’s what it signals for customer analytics & intelligence.

Alex Cole · 27 May 2026
Medallia’s Debt Scrutiny Raises A New CX Question: Can Your Customer Intelligence Platform Survive A Restructure?
News

Medallia’s Debt Scrutiny Raises A New CX Question: Can Your Customer Intelligence Platform Survive A Restructure?

Medallia’s debt is under private credit scrutiny, with restructuring scenarios reported by multiple outlets. Here’s what CX leaders should review now across customer analytics, VoC data portability, and platform risk.

Alex Cole · 26 May 2026
Is Your Omnichannel Strategy Just Spreading the Same Broken Experience Across More Channels?
Explainer

Is Your Omnichannel Strategy Just Spreading the Same Broken Experience Across More Channels?

Most omnichannel strategies scale broken journeys, not better ones. Find out what causes CX inconsistency across channels and how to fix it at the root.

Alex Cole · 26 May 2026
How to Build a Customer Intelligence Engine That Predicts Behavior Instead of Reporting It
Explainer

How to Build a Customer Intelligence Engine That Predicts Behavior Instead of Reporting It

Build customer intelligence platforms using real-time data, behavioural analytics and decision intelligence to drive proactive CX actions

Alex Cole · 22 May 2026
How to Use Immersive Channels to Reduce Resolution Time Instead of Extending It
Explainer

How to Use Immersive Channels to Reduce Resolution Time Instead of Extending It

Here is how to design immersive CX workflows that shorten resolution. Video, AR, and co-browsing only save time when deployed precisely.

Alex Cole · 19 May 2026
Why Does Your Customer Data Tell You Everything Except What to Do Next?
Explainer

Why Does Your Customer Data Tell You Everything Except What to Do Next?

Customer data often explains behaviour without clear next steps. Learn how actionable customer insights and decision intelligence close the analytics actionability gap.

Alex Cole · 13 May 2026
Why Do Customers Drop Off the Moment You Introduce 'Richer' Engagement Channels?
Explainer

Why Do Customers Drop Off the Moment You Introduce 'Richer' Engagement Channels?

Customers often abandon visual support when they increase effort. Learn how to reduce journey friction and improve omnichannel adoption.

Alex Cole · 12 May 2026
The Customer Analytics & Intelligence Adoption Gap: Why 'AI QA' Looks Strong in Reports but Weak on the Floor
Explainer

The Customer Analytics & Intelligence Adoption Gap: Why 'AI QA' Looks Strong in Reports but Weak on the Floor

Scorebuddy’s 2026 research shows QA coverage is rising, but frontline customer analytics & intelligence adoption lags.

Alex Cole · 11 May 2026
NICE and ServiceNow Confirm “AI-first” CX Workflows are the New Norm
News

NICE and ServiceNow Confirm “AI-first” CX Workflows are the New Norm

NiCE and ServiceNow confirm their joint CX solution—here’s what it unlocks for AI-first service workflows, routing, and resolution.

Alex Cole · 7 May 2026
Your Customer Analytics Stack Isn’t Delivering Insight – It’s Just Explaining Failure After It Happens
Explainer

Your Customer Analytics Stack Isn’t Delivering Insight – It’s Just Explaining Failure After It Happens

Most CX analytics arrives too late to prevent churn. Learn the limits of retrospective dashboards and how intelligence drives action.

Alex Cole · 7 May 2026
Your Immersive CX Strategy Isn’t Transforming Support – It’s Adding Complexity Customers Never Asked For
Explainer

Your Immersive CX Strategy Isn’t Transforming Support – It’s Adding Complexity Customers Never Asked For

Immersive CX can hurt support when it adds friction. Learn where AR/video help, where they don’t, and how to protect ROI.

Alex Cole · 5 May 2026
Microsoft Copilot Studio Launches Realtime Voice Agents for Dynamics 365 Contact Center
News

Microsoft Copilot Studio Launches Realtime Voice Agents for Dynamics 365 Contact Center

Microsoft launches real-time voice agents in Copilot Studio for Dynamics 365 Contact Center, bringing low-latency Voice AI to CX.

Alex Cole · 28 Apr 2026
Choosing a CX Analytics Platform? Avoid These Costly Mistakes
Explainer

Choosing a CX Analytics Platform? Avoid These Costly Mistakes

CIOs and CTOs are getting pulled into more customer analytics platform comparison projects than ever. The promise is always the same: better visibility, fast...

Alex Cole · 28 Apr 2026
LivePerson Syntrix Targets the AI Governance Gap as Contact Centers Struggle to Scale GenAI from Pilot to Production
News

LivePerson Syntrix Targets the AI Governance Gap as Contact Centers Struggle to Scale GenAI from Pilot to Production

LivePerson launches Syntrix to help CX teams test, validate, and govern GenAI, addressing the AI governance gap slowing contact center ROI.

Alex Cole · 27 Apr 2026
Is Your AI Escalation Strategy Breaking Customer Trust?
Explainer

Is Your AI Escalation Strategy Breaking Customer Trust?

Fix AI escalation models with human-in-the-loop design and contact center AI governance to protect trust and reduce failed automation.

Alex Cole · 24 Apr 2026
Which Customer Analytics & Intelligence Events Matter Most in 2026?
Explainer

Which Customer Analytics & Intelligence Events Matter Most in 2026?

The 2026 CX conferences where buyers benchmark CA&I vendors, validate real-time insight, and pressure-test AI trust, governance, and ROI.

Alex Cole · 23 Apr 2026
How to Design a Modern Customer Analytics Stack That Drives Action
Explainer

How to Design a Modern Customer Analytics Stack That Drives Action

Real talk: you can spend a fortune on dashboards, pipelines, and “real-time” everything… and still have a CX org that reacts slowly, argues about the numbers...

Alex Cole · 21 Apr 2026
GenAI Is Growing at 34% CAGR — and It’s Exposing the Contact Center’s Biggest Weakness
News

GenAI Is Growing at 34% CAGR — and It’s Exposing the Contact Center’s Biggest Weakness

Fragmented AI tools lose context. Here’s what “unified” really means for CCaaS, GenAI ROI, and CRM/ITSM integrations at scale.

Alex Cole · 15 Apr 2026
Is Real-Time CX Analytics Finally Delivering Actionable Insight?
Explainer

Is Real-Time CX Analytics Finally Delivering Actionable Insight?

Real-time CX analytics only matters if it drives action. Learn how CX teams use conversational and predictive insight to improve ROI in 2026.

Alex Cole · 14 Apr 2026
Are Your Contact Center Metrics Hiding True Costs?
Explainer

Are Your Contact Center Metrics Hiding True Costs?

AHT and FCR can hide repeat contact and rework. Learn cost-per-resolution, CX cost analytics, and profitability KPIs for modern contact centers.

Alex Cole · 10 Apr 2026
Are CX Dashboards Hiding What Actually Drives Action?
Explainer

Are CX Dashboards Hiding What Actually Drives Action?

CX teams have never had more customer analytics dashboards . Most contact centers can tell you what happened yesterday, last week, and last quarter in stunni...

Alex Cole · 7 Apr 2026
Is Your Routing Engine Breaking Omnichannel CX?
Explainer

Is Your Routing Engine Breaking Omnichannel CX?

Legacy routing breaks omnichannel CX. Learn AI-driven routing, orchestration layers, and metrics to fix journeys and boost resolution.

Alex Cole · 3 Apr 2026
What Do Customer Analytics & Intelligence Reports Say in 2026? The CX Benchmarks That Actually Matter
Explainer

What Do Customer Analytics & Intelligence Reports Say in 2026? The CX Benchmarks That Actually Matter

The key CX analytics reports shaping 2026: VoC benchmarks, sentiment and effort trends, QA coverage, containment quality and cost-to-serve.

Alex Cole · 31 Mar 2026
Which Customer Analytics Use Cases Actually Improve CX? High-Impact Contact Center Workflows That Deliver Faster ROI
Case Study​

Which Customer Analytics Use Cases Actually Improve CX? High-Impact Contact Center Workflows That Deliver Faster ROI

Explore customer analytics use cases for contact centers, from real-time alerts and QA at scale to journey friction and compliance

Alex Cole · 31 Mar 2026
Why Do So Many Customer Analytics Rollouts Fail? How to Deploy CA&I for Adoption, Closed-Loop Action and Measurable CX ROI
Explainer

Why Do So Many Customer Analytics Rollouts Fail? How to Deploy CA&I for Adoption, Closed-Loop Action and Measurable CX ROI

Learn how to deploy customer analytics successfully after go-live: prevent dashboard sprawl and prove customer analytics ROI.

Alex Cole · 30 Mar 2026
How Do You Buy Customer Analytics Tools Without Ending Up With Expensive Shelfware? The CA&I RFP Guide for CX Teams
Explainer

How Do You Buy Customer Analytics Tools Without Ending Up With Expensive Shelfware? The CA&I RFP Guide for CX Teams

A practical CA&I procurement guide for CX teams: AI governance, and ROI measurement to prevent expensive shelfware.

Alex Cole · 26 Mar 2026
How Does Customer Analytics Actually Work in a Contact Center? Real-Time vs Historical Reporting, Explained for CX Teams
Explainer

How Does Customer Analytics Actually Work in a Contact Center? Real-Time vs Historical Reporting, Explained for CX Teams

Learn how customer analytics works in a contact center, including real-time vs historical reporting and AI-driven customer intelligence.

Alex Cole · 26 Mar 2026
Which Customer Analytics & Intelligence Trends Actually Matter in 2026? The Contact Center Shift to Real-Time, Predictive CX Insight
Explainer

Which Customer Analytics & Intelligence Trends Actually Matter in 2026? The Contact Center Shift to Real-Time, Predictive CX Insight

Discover the customer analytics and intelligence trends that matter in 2026 from real-time operational intelligence to predictive CX insight.

Alex Cole · 26 Mar 2026
Why Can’t Most CX Teams Turn Customer Data Into Action? The 2026 Buyer’s Guide to Customer Analytics & Intelligence Tools
Guide

Why Can’t Most CX Teams Turn Customer Data Into Action? The 2026 Buyer’s Guide to Customer Analytics & Intelligence Tools

Turn customer data into real-time CX insight and ROI. Learn what to track, what tools to evaluate, and what matters in 2026.

Alex Cole · 26 Mar 2026
Contact Center Platform Reviews: CCaaS and AI Maturity Assessed for Real Buyers
Explainer

Contact Center Platform Reviews: CCaaS and AI Maturity Assessed for Real Buyers

Contact center platform reviews comparing CCaaS vendors on AI maturity, cloud readiness, compliance, and agent experience.

Alex Cole · 15 Feb 2026
Contact Center Use Cases by Industry and Role: Where AI Helps — and Where Humans Still Matter
Case Study​

Contact Center Use Cases by Industry and Role: Where AI Helps — and Where Humans Still Matter

Contact center use cases by industry and role, showing where AI automation adds value and where human agents remain essential.

Alex Cole · 15 Feb 2026
Genesys vs NICE vs Five9: Which CCaaS Platform Is Right for Enterprise Cloud and AI Strategy?
Case Study​

Genesys vs NICE vs Five9: Which CCaaS Platform Is Right for Enterprise Cloud and AI Strategy?

Genesys, NICE, or Five9? Compare control, compliance, AI, and speed to choose the CCaaS platform that fits your enterprise reality.

Alex Cole · 15 Feb 2026
How AI Contact Centers Work: CCaaS, Automation, and Human Oversight
Explainer

How AI Contact Centers Work: CCaaS, Automation, and Human Oversight

Modern contact centers explained: how CCaaS and AI work together to route, secure, and support customers with human-in-the-loop design.

Alex Cole · 15 Feb 2026
Key Contact Center & CCaaS Events to Watch in 2026
Explainer

Key Contact Center & CCaaS Events to Watch in 2026

Contact center events 2026: the CCaaS conferences shaping cloud migration, AI adoption, security, and enterprise buying decisions worldwide.

Alex Cole · 15 Feb 2026
Contact Center Trends for 2026: CCaaS, AI, and the Shift From Legacy to Cloud
Guide

Contact Center Trends for 2026: CCaaS, AI, and the Shift From Legacy to Cloud

Contact center trends 2026 focus on CCaaS migration, AI adoption, security risks, and workforce stability for enterprises.

Alex Cole · 15 Feb 2026
Contact Center Industry Reports: What Does 2026 Have in Store for CX?
Case Study​

Contact Center Industry Reports: What Does 2026 Have in Store for CX?

What analyst research reveals about CCaaS maturity, AI ROI, workforce outcomes and security risks in enterprise contact centres.

Alex Cole · 15 Feb 2026
Contact Center RFP Guide: How to Buy Cloud and AI Platforms Without Getting Burned
Explainer

Contact Center RFP Guide: How to Buy Cloud and AI Platforms Without Getting Burned

How to design a CCaaS and AI contact center RFP that evaluates vendors, reduces risk, and ensures security, governance, and control.

Alex Cole · 15 Feb 2026
Contact Center Deployment and Adoption: How to Make CCaaS and AI Work After Go-Live
Explainer

Contact Center Deployment and Adoption: How to Make CCaaS and AI Work After Go-Live

Learn how to deploy CCaaS and AI successfully after go-live while protecting agent adoption and customer experience.

Alex Cole · 15 Feb 2026