At the Munich Security Conference, 16 technology companies from 10 countries launched the Trusted Tech Alliance (TTA), focused on setting shared, verifiable principles for how modern technology is built and operated.
The scope is broad, covering everything from connectivity and semiconductors to cloud platforms, software and AI.
The founding alliance members span cloud hyperscalers, telecom leaders, AI labs, defense and infrastructure players, including Anthropic, ASML, AWS, Cassava Technologies, Cohere, Ericsson, Google Cloud, Hanwha, Jio Platforms, Microsoft, Nokia, Nscale, NTT, Rapidus, Saab, and SAP.
The companies have agreed to five principles that they say define what it means to be a trusted global technology provider:
- Transparent Corporate Governance and Ethical Conduct
- Operational Transparency, Secure Development and Independent Assessment
- Robust Supply Chain and Security Oversight
- Open, Cooperative, Inclusive and Resilient Digital Ecosystem
- Respect for the Rule of Law and Data Protection
According to the statement announcing the launch:
“These principles are designed to ensure that, regardless of a supplier’s nationality, companies in this Alliance will adhere to common commitments of transparency, security and data protection, which build trust.”
As geopolitical tensions rise and AI adoption accelerates, customers want to have confidence in who is behind the technology, how it is governed and how their data is protected.
Trust as a CX Differentiator
The alliance is positioning trust as a foundational layer of the digital experience. Its principles emphasize transparency, security-by-design, resilient supply chains, open ecosystems, and respect for the rule of law and data protection, regardless of where a technology provider is headquartered.
That matters at a time when skepticism around digital technologies remains high and when outages, breaches, or opaque AI behavior can quickly erode customer confidence. By aligning on common commitments, alliance members say they want to give governments and customers clearer signals about which providers meet high global standards.
Brad Smith, Vice Chair and President of Microsoft, framed the effort as a shift toward shared accountability:
