Genpact has acquired Hoodoo Digital, the digital experience consultancy, to grow its CX agency Rightpoint.
The move underlines Rightpoint’s desire to help clients deliver seamless online experiences. After all, Hoodoo Digital is a prominent specialist in designing, developing, and integrating digital solutions.
As such, Rightpoint may now harness new capabilities to help clients manage their content, commerce, and marketing operations across the enterprise. Yet, perhaps most notably, the CX agency is better set to enable companies to unlock digital agility.
Agility is crucial in a world of constantly evolving business models. The success of many experience-centred enterprises hinges on their ability to mine data, drive actionable insights, and evolve quickly.
According to Genpact, an approach of this ilk is critical to compete and drive growth in a digital world. Such a belief is perhaps a pertinent factor in this acquisition. As Katie Stein, chief strategy officer and global business leader, enterprise services at Genpact, says:
The combination of Rightpoint's tremendous experience expertise with Hoodoo Digital's deep knowledge of Adobe solutions will allow our clients to speed their customer experience transformations to drive growth.
Being a Platinum-level Adobe solution partner, Hoodoo Digital garnered a strong market presence thanks to its deep expertise in creating innovative customer journeys.
After the acquisition, Hoodoo’s team of expertly trained engineers will continue to do so. The existing members of the Rightpoint team will then align business processes to the desired customer journeys. In doing so, clients can quickly adapt to their customers.