IDC on CX Today
5 stories · 3 in 2026 · 1 in the last 90 days · 0 sponsored
CX Today coverage mentioning IDC, newest first. Sponsored work is identified clearly on each story.
Why AI Is Pushing UK Businesses to Take Back Control of Their Data
IDC research commissioned by Expereo shows UK businesses are prioritizing data control as AI security and sovereignty concerns grow.
Sophie Wilson · 11 min read · 23 Sept 2026
What Are the Biggest CRM Trends 2026 Buyers Can’t Ignore If They Want Faster Growth?
CRM trends 2026 are driven by AI agents, trusted customer data, and privacy-first governance. Here’s what Discovery-stage buyers should know.
Sophie Wilson · 5 min read · 26 Mar 2026
What Is Customer Data Management? CRM, CDP & Data Strategy Explained for 2026
Customer data management explained: how CDM connects CRM, CDPs, and AI to deliver accurate, compliant, and scalable customer experiences.
Sophie Wilson · 12 min read · 26 Mar 2026
IDC Names Five9 a European CCaaS Leader as Market is Set for $3.7BN Boom
The European CCaaS market is heating up. According to IDC’s latest MarketScape, European Contact Center-as-a-Service Applications Software 2025 Vendor Assess...
Nicole Willing · 4 min read · 15 Oct 2025
Salesforce Achieves the Highest Annual Revenue Rise in CRM
Salesforce has achieved the highest annual revenue rise in CRM while also being declared the number one CRM provider by the International Data Corporation (I...
James Stephen · 3 min read · 26 Apr 2023