HubSpot on CX Today
154 stories · 30 in 2026 · 13 in the last 90 days · 3 sponsored
CX Today coverage mentioning HubSpot, newest first. Sponsored work is identified clearly on each story.
CRM’s Great Escape: Salesforce, HubSpot, Zeotap, and Zendesk Redraw the Data Battle
This week’s CRM news covers Salesforce’s Dreamforce vision, HubSpot’s Smart CRM, Zeotap’s Open CDP, and Zendesk AI agents.
Rhys Fisher · 5 min read · 21 Sept 2026
Customer Context Becomes CRM’s Next Competitive Battleground
Vendors are competing to make fragmented customer data useful, as AI agents increase demand for trusted, actionable customer context in CRM.
Nicole Willing · 9 min read · 9 Sept 2026
Big CX News from Avaya, ServiceNow, NiCE & HubSpot
The latest and greatest news and insights from the biggest vendors in the space, including Avaya, ServiceNow, NiCE & HubSpot
Rhys Fisher · 4 min read · 7 Aug 2026
HubSpot Customer Agent Resolves 72% of Support Tickets Without Human Escalation
HubSpot reports 72% automated ticket resolution and rising Data Agent use, while customers scrutinise AI cost, reliability and value.
Francesca Roche · 5 min read · 6 Aug 2026
HubSpot Got the Blame, But Does the Whole Industry Have the Same Problem?
Acoustic CMO Alexi Hatch on "signal debt," the opt-in line brands keep crossing, and why borrowed enrichment data is a major CX problem.
Rhys Fisher · 1 min read · 4 Aug 2026
HubSpot Takes Aim at AI Agent Sprawl
HubSpot launches Agent Hub and Agent Builder to help CX, sales, and marketing teams manage AI agents with shared CRM context.
Rob Wilkinson · 5 min read · 27 Jul 2026
Why Is My CRM Vendor Cold-Calling My Super Admins?
HubSpot sales reps are cold-calling customer super admins to pitch prospecting tools. Days after its data enrichment U-turn, is your admin list now sales data?
Rob Scott · 5 min read · 17 Jul 2026
The Agentic AI Reality Check: Why Trust and Control Are Eclipsing Model Power
HubSpot, Microsoft, OpenAI, and autonomous ransomware reveal why trusted execution is becoming the defining issue in CX AI.
Rob Wilkinson · 6 min read · 16 Jul 2026
Big CX News from HubSpot, Microsoft, OpenAI & Anthropic
The latest news and analysis from the biggest vendors in the CX space, including: HubSpot, Microsoft, OpenAI & Anthropic
Rhys Fisher · 4 min read · 10 Jul 2026
“We Made a Mistake” – HubSpot Reverses Customer Data Enrichment Plan
HubSpot scrapped an opt-out data enrichment policy just 4 days after announcing it. Here's why customers revolted, and what comes next.
Rhys Fisher · 5 min read · 7 Jul 2026
Most CX Leaders Are Still Buying for the Last AI Cycle
Salesforce, HubSpot, Genesys, and Microsoft show how CX AI is shifting toward orchestration, governance, and operational execution.
Rob Wilkinson · 5 min read · 7 Jul 2026Big CX News from Salesforce, HubSpot, Genesys & Microsoft
Big CX News: The latest news and insights from the biggest CX brands, including Salesforce, HubSpot, Genesys & Microsoft
Rhys Fisher · 4 min read · 3 Jul 2026
HubSpot Acquires Warmly to Fix CRM's Biggest Blind Spot
The Warmly acquisition directly tackles CRM's long-standing weakness by giving sales the AI-powered tools needed to engage and close deals.
Francesca Roche · 3 min read · 1 Jul 2026
Zoom Is Turning CX Into A Revenue Engine, Should Legacy CCaaS Be Worried
Zoom’s Q1 FY2027 call signals aggressive CCaaS disruption, paid AI attach in ZCX deals, and early moves toward outcome-based AI pricing.
Rob Wilkinson · 5 min read · 25 May 2026
HubSpot's Customer Agent Hits 70% Resolution Rate in 12 Months
HubSpot's Customer Agent now resolves 70% of support conversations autonomously, up from 20% a year ago. What it means for the contact center
Rhys Fisher · 3 min read · 12 May 2026
HubSpot Prepares to Hand the CRM Keys to AI Agents
HubSpot plans to let AI agents run its CRM, promising smarter CX while testing enterprise control, governance and security at machine speed.
Nicole Willing · 5 min read · 5 May 2026
Your Immersive CX Strategy Isn’t Transforming Support – It’s Adding Complexity Customers Never Asked For
Immersive CX can hurt support when it adds friction. Learn where AR/video help, where they don’t, and how to protect ROI.
Alex Cole · 6 min read · 5 May 2026Big CX News from Cisco, Salesforce, HubSpot & 8x8
Big CX News from the biggest CX and customer service brands in the world, including: Cisco, Salesforce, HubSpot & 8x8
Rhys Fisher · 4 min read · 17 Apr 2026
HubSpot Launches AEO Tool and AI Updates to Push Context-Aware CRM Strategy
HubSpot unveils AEO and AI agents to help teams optimise visibility, sales activity, and customer experience with context-aware data.
Francesca Roche · 6 min read · 14 Apr 2026
The Forrester Wave Says AI Will Run Customer Service, CX Leaders Need A New Operating Model
Forrester Wave customer service solutions Q1 2026 shows AI agents becoming the frontline. Here’s what it means for enterprise CX leaders.
Rob Wilkinson · 5 min read · 9 Apr 2026
Big CX News from Oracle, Salesforce, HubSpot & Microsoft
The latest and greatest CX and customer service stories, including: Oracle, Salesforce, HubSpot, and Microsoft
Rhys Fisher · 4 min read · 3 Apr 2026
HubSpot Joins the Outcome-Based Pricing Revolution
HubSpot's AI agents will charge per resolved conversation and qualified lead from April 14. Here's why the whole industry is moving this way.
Rhys Fisher · 5 min read · 2 Apr 2026
Why Can’t Most CX Teams Turn Customer Data Into Action? The 2026 Buyer’s Guide to Customer Analytics & Intelligence Tools
Turn customer data into real-time CX insight and ROI. Learn what to track, what tools to evaluate, and what matters in 2026.
Alex Cole · 18 min read · 26 Mar 2026
What Is Customer Data Management? CRM, CDP & Data Strategy Explained for 2026
Customer data management explained: how CDM connects CRM, CDPs, and AI to deliver accurate, compliant, and scalable customer experiences.
Sophie Wilson · 12 min read · 26 Mar 2026
How Much Revenue Is Your Company Losing by Ignoring Customer Communities?
Customer communities influence retention, adoption, and expansion revenue. Learn how enterprises measure community ROI in 2026.
Sophie Wilson · 5 min read · 8 Mar 2026
Your RevOps Technology Stack Is Leaking Revenue (Here’s the Architecture Fix)
If your RevOps technology stack isn't delivering the results you need, the problem might come down to architecture.
Rebekah Carter · 9 min read · 7 Mar 2026
If You Haven’t Read These 10 Sales & Marketing Reports, You’re Flying Blind
These 2026 sales & marketing reports from Gartner, Forrester, Salesforce, HubSpot, Adobe, Twilio, and Intuit turn research into action.
Sean Nolan · 6 min read · 6 Mar 2026
5 Industry Case Studies That Prove Sales & Marketing Tech Isn’t Optional Anymore
Five real sales use cases across SaaS, manufacturing, financial services, healthcare, and professional services. See what tech drove results.
Sean Nolan · 6 min read · 3 Mar 2026
The Future of AI in Marketing: Inside the 2030 Martech Toolkit
Discover the future of AI in marketing and how 2030 martech stacks will harness the power of co-pilots, unified data, and automation.
Sean Nolan · 4 min read · 18 Jan 2026
How Customer Communities Reduce Churn In B2B
B2B customer community retention reduces churn by improving adoption, scaling support, and building advocacy.
Sophie Wilson · 6 min read · 10 Jan 2026
The 5 Superpowers of the Modern Copilot for Sales
Discover how a modern copilot for sales sits on top of your sales automation software to drive efficiency and faster revenue.
Sean Nolan · 5 min read · 27 Dec 2025
5 Things To Do Before You Buy Your Next Martech Tool
Understanding the martech tool adoption process is crucial. Learn how to prepare and integrate effectively from the start.
Sean Nolan · 5 min read · 13 Dec 2025
HubSpot Increases Customer Base With Multi-Hub Strategy
Uncover how HubSpot solves AI fatigue by leveraging multi-hub adoption to enhance efficiency and platform capabilities for customers.
Francesca Roche · 5 min read · 6 Nov 2025
The Ultimate Guide to Sales & Marketing Technology
Unlock the potential of martech & sales automation to drive revenue and create customer-centric success for your business.
Sean Nolan · 16 min read · 5 Nov 2025
Free Agents: How Slow AI Adoption Is Pushing Vendors to Drop the Paywall
When Zoho announced that it would add free agentic AI tools across its collaboration, customer experience, and human resources apps, it framed the move as a ...
Nicole Willing · 3 min read · 21 Oct 2025
Using CRM Pricing Models in the AI Era, What's Going to Change?
CRM pricing models are set to change in the near future, as the system undergoes a significant revolution with the rise of AI. In a conversation with CX Toda...
Francesca Roche · 4 min read · 17 Oct 2025
Over 2 Million People Are Using HubSpot’s Unofficial AI Agent Platform
More than two million people have leveraged the Agent.ai platform developed by Dharmesh Shah, Founder & CTO at HubSpot . Among them, 26,000 users built their...
Nicole Willing · 3 min read · 8 Sept 2025
Big CX News from Salesforce, ServiceNow, HubSpot & Microsoft
From Salesforce's entry into the ITSM market to ServiceNow's center automation strategy, here are extracts from some of this week’s most popular news stories...
Rhys Fisher · 4 min read · 5 Sept 2025
HubSpot INBOUND 2025: The Top 10 Announcements
HubSpot is a tech provider that has done an excellent job of establishing a customer community and acting on feedback from it. In doing so, it has honed in o...
Charlie Mitchell · 9 min read · 3 Sept 2025
Gartner Magic Quadrant for Sales Force Automation Platforms (SFA) 2025: The Rundown
Embedded revenue intelligence, collaboration solutions, and – of course – AI agents are just some of the trends sweeping the sales space. As these trends exp...
Charlie Mitchell · 10 min read · 11 Aug 2025
HubSpot Has Rebuilt Its Funnel, and It’s Working
HubSpot has announced major changes to its marketing funnel, placing greater emphasis on discovery from AI search and diversifying away from blog traffic. On...
Peter Ward · 2 min read · 7 Aug 2025
HubSpot Bolsters Its Landmark CRM-ChatGPT Integration, Unveils New Possibilities
HubSpot has announced a new update for its industry-first ChatGPT-CRM integration. The connector, released last month , pulls CRM insights directly into Chat...
Rhys Fisher · 4 min read · 28 Jul 2025
The Top CRM Vendors to Consider in 2025
The top CRM vendors are reshaping customer service at a bigger scale than ever before. The software is evolving fast. What used to be little more than a data...
Rebekah Carter · 17 min read · 22 Jul 2025
Top Feedback Management Software Vendors in 2025: Tools That Turn Voices into Value
Most companies collect feedback, but few know how to use it effectively. That’s starting to change, with the help of the top feedback management software. Mo...
Rebekah Carter · 22 min read · 21 Jul 2025
What Is CRM (Customer Relationship Management)? The Comprehensive Guide
It’s easy to think of CRM software as a relic of the early 2000s, something built for managing contacts, tracking sales, and sending reminders to follow up. ...
Rebekah Carter · 21 min read · 17 Jul 2025
15 Use Cases for Generative AI in Sales
AI-powered prospecting, roleplay simulations, admin automation... there are many ways in which GenAI is transforming sales.
Rebekah Carter · 10 min read · 13 Jun 2025Big CX News from Salesforce, HubSpot, Adobe, & Everise
This week the CX space has seen exciting integrations from Salesforce and HubSpot, a fresh AI agent release for Adobe, and Everise implementing Krisp's accen...
Rhys Fisher · 4 min read · 6 Jun 2025
HubSpot Unveils an Industry-First CRM-ChatGPT Integration
HubSpot has become the first CRM provider to push data from its applications into ChatGPT. With a new connector, the provider enables customers to run deep r...
Charlie Mitchell · 3 min read · 5 Jun 2025
Gartner Magic Quadrant for Content Marketing Platforms (CMPs) 2025: The Rundown
Optimizely and Storyteq lead the pack in the Gartner Magic Quadrant for content marketing platforms (CMPs) 2025. Yet, this year, they face new competition in...
Floyd March · 7 min read · 25 Apr 2025Big CX News from Mitel, Google, HubSpot, & Gong
From an enterprise communications stalwart exiting bankruptcy to a CRM giant expanding its portfolio via acquisition, here are some extracts from our most po...
Charlie Mitchell · 3 min read · 18 Apr 2025
HubSpot to Snap Up Dashworks & Bolster Its Breeze Portfolio
HubSpot has agreed to acquire Dashworks, the "AI Assistant for Workplace Questions". Dashworks integrates with "all" a company’s apps to create a "single sou...
Charlie Mitchell · 4 min read · 17 Apr 2025
Big CX News from Salesforce, HubSpot, Twilio & Shopify
It's been another busy week in the world of customer experience, with Salesforce announcing a new version of Agentforce, HubSpot launching AI agents, Twilio ...
Rhys Fisher · 3 min read · 11 Apr 2025
HubSpot Brings AI Agents to SMBs
At Spring 2025 Spotlight, HubSpot introduced new and improved Breeze Agents. Among many feature announcements, perhaps the biggest of all includes four Breez...
Floyd March · 4 min read · 10 Apr 2025
HubSpot's Founder Predicts the Next Big Thing In Enterprise AI
First, there was generative AI. Then, there was agentic AI. Now, industry experts are debating what will be the next big thing in enterprise AI. For Dharmesh...
Floyd March · 3 min read · 4 Apr 2025
The Forrester Wave for CRM Software 2025: Top Takeaways
A CRM is an essential piece of software for any customer service and experience team. In a nutshell, they help businesses manage and analyze customer interac...
Rhys Fisher · 7 min read · 27 Mar 2025
HubSpot Founder's Agentic AI Platform Now Has 1,000 Prebuilt Agents, Over 1MN Users
HubSpot's prospective agentic AI platform - "Agent.ai" - has reached a new milestone of 1,000 public agents on its network. The platform was built by Dharmes...
Floyd March · 3 min read · 5 Mar 2025
HubSpot Sales Hub: An Introduction, Features, & Pricing
HubSpot started life as a software company delivering inbound marketing solutions. Now, it’s one of the biggest CRM platform providers in the world. Competin...
Rebekah Carter · 6 min read · 28 Feb 2025
Customer Service CRM Features: 20 Features to Look Out For
As the CRM space thrives, it’s becoming increasingly difficult for customer service leaders to decide which solution is best for their business. One way to n...
Rebekah Carter · 9 min read · 26 Feb 2025
Customer Service CRM: The Latest Trends, Features, & Providers
The current state of the CRM market is a nuanced and ever-evolving conversation. Whether discussing unstructured data, RAG, end-to-end automation, or persona...
Floyd March · 10 min read · 24 Feb 2025
HubSpot Service Hub: An Introduction, Features, & Pricing
For decades, companies took a disjointed approach to managing customer experiences, with customer-facing teams functioning in silos. HubSpot, one of the worl...
Rebekah Carter · 5 min read · 24 Feb 2025