Cresta on CX Today
15 stories · 5 in 2026 · 4 in the last 90 days · 0 sponsored
CX Today coverage mentioning Cresta, newest first. Sponsored work is identified clearly on each story.
ISG, Telstra, Cresta, and ScorebuddyCX Expose AI’s Contact Center Test
ISG, Telstra, Cresta, and ScorebuddyCX show why contact center AI now depends on workflows, QA trust, governance, and value.
Rob Wilkinson · 7 min read · 22 Sept 2026
Cresta Puts AI Customer Service in Beast Mode
Cresta’s AI customer service campaign with Marshawn Lynch highlights faster support, better context, and smoother human handoffs.
Sophie Wilson · 5 min read · 16 Sept 2026
Cresta Targets Contact Center AI Deployment Gap
Cresta says contact center AI deployment fails when agent readiness lags. Its new simulator aims to improve AI training.
Sophie Wilson · 5 min read · 9 Jul 2026
Cresta's CMO on the Unified AI Workforce - and Why Synthetic Customers Are the Next Big Thing
Cresta CMO Russel Banzon on why AI agents work best alongside humans and how synthetic customers will transform enterprise CX
Sophie Wilson · 2 min read · 2 Jul 2026
Cresta Launches Knowledge Agent To Reduce Agent Tab Switching
Cresta Knowledge Agent adds a persistent browser sidebar that uses conversation and on-screen context to surface real-time answers for agents.
Rob Wilkinson · 3 min read · 18 Mar 2026
Top Conversational Intelligence Vendors: AI-Driven Insights for Smarter Enterprises
Conversations aren’t just touchpoints, they’re valuable insights into your customers, how your business runs, and what you need to improve. The top conversat...
Rebekah Carter · 14 min read · 21 Jul 2025
Cresta CEO Ping Wu: Many Contact Centers Misunderstand the Value of LLMs
Ping Wu, CEO of Cresta , has pinpointed three common misconceptions contact centers have before implementing large language models (LLMs). LLMs power generat...
Charlie Mitchell · 4 min read · 8 Jul 2024
LLMs: The Misconceptions, Implementation Strategies, & Benefits - #CXTrends24
Watch on YouTube. CX Today's Senior Content Editor Susie Harrison meets Cresta CEO Ping Wu. They deep dive on the use of LLMs in knowledge centers, discussin...
Susie Harrison · 1 min read · 1 Jul 2024
Acqueon and Cresta Team Up to Create a “New Tier of Customer Engagement Technology”
Acqueon and Cresta have pooled their resources to launch a solution with the power to unlock "a new tier of AI-enabled customer engagement technology." The t...
Rhys Fisher · 4 min read · 27 Mar 2024
Cresta Selects AI Heavyweight as New CEO
Cresta has appointed the former Google AI executive Ping Wu as its new CEO. Wu, who has worked with Cresta since 2021 and served as its interim CEO since Feb...
James Stephen · 3 min read · 22 May 2023
Medallia Teams Up with Cresta, Expands Five9 and LivePerson Partnerships
Medallia has joined forces with Cresta and expanded its partnerships with Five9 and LivePerson to drive innovation and extend its reach. Describing itself as...
James Stephen · 3 min read · 3 May 2023
All the Latest CCaaS Announcements from AWS, NICE, and Zoom
The CCaaS space is heating up, with several market trends adding coals to the furnace. Indeed, legacy vendors are becoming increasingly eager to push contact...
Charlie Mitchell · 6 min read · 5 Apr 2023
Cresta Upgrades Its Real-Time Intelligence Platform
Cresta has revealed its new-and-improved Real-Time Intelligence Platform that aims to improve contact centre efficiency and enhance every customer interactio...
Sandra Radlovački · 2 min read · 3 Aug 2022
BIG CX NEWS from Google, Cresta, and Twilio
Welcome to our round-up of the top news in the CX space over the last seven days. Google Expands Into CCaaS Google has announced a new service, Google Cloud ...
Sandra Radlovački · 2 min read · 29 Mar 2022
Genesys, Five9, and Zoom Invest in Cresta
Cresta has raised $80 million in a Series C funding round led by Tiger Global, with participation from Genesys, Five9, and Zoom. The company’s total valuatio...
Sandra Radlovački · 2 min read · 22 Mar 2022