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Interview3 Apr 2026 · 1 min read

From Raw Data to Real-Time CX: How AI-Ready Data Can Drive Enterprise Decisions

Hardik Parikh of Shaip explains why data readiness, not volume, is the key to scaling AI in customer experience.

In this CX Today interview, Nicole Willing speaks with Hardik Parikh, Co-Founder and CRO of Shaip, about why AI-ready data is becoming critical to modern customer experience.

Following Shaip’s acquisition by Ubiquity, Hardik explains why the real challenge for enterprises isn’t data volume, but data readiness. He shares how fragmented, unstructured data slows decision-making, and why diverse, high-quality training data is essential for building reliable AI systems that perform well in real-world scenarios.

The conversation also covers what changes as AI moves from pilot to production, the need for continuous data pipelines, and the role of human expertise in validating and improving AI outcomes.

Hardik also outlines how the combined strengths of Shaip and Ubiquity help enterprises build scalable, compliant AI systems, particularly in regulated industries.

Watch the full interview to learn how to turn customer data into faster, smarter AI-driven decisions.

For more in-depth interviews with CX experts, follow CX Today's LinkedIn page!

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