Despite the prevalent trend toward cloud-based solutions within the enterprise communications space, many organizations have yet to make the SaaS switch.
Typically, those include global organizations across banking, government, travel, and similar sectors.
These large enterprises typically find the traditional, fast-paced lift-and-shift migration across numerous global locations less appealing.
However, as they cling to their trusted on-premise platforms, many still want the benefits of a modern SaaS-based communications platform like Zoom.
Recognizing this, Alan Masarek, CEO of Avaya, has built a campaign around enterprises choosing their journey to the cloud.
The partnership with Zoom - announced during Enterprise Connect in March - underlines a new step in this journey, as the Zoom Meetings client now serves as a bridge to the Avaya Communication Manager.
So, when a user logs into Zoom, a dialer appears, enabling them to make calls that seamlessly route through the Avaya system.
"This setup offers significant benefits to the customer,” said Zeus Kerravala, Founder and Principal Analyst at ZK Research, in a video on his YouTube channel.
They can leverage Zoom's features while continuing to use their traditional phone system, all without the headache of managing two separate platforms.
"[Also] it empowers customers to operate in the manner they prefer, without necessitating wholesale replacements or changes.
"This collaboration underscores the commitment to providing customers with flexibility and choice."
However, there are also big benefits for Avaya and Zoom - alongside their customers. For the former, it can keep clients within the Avaya ecosystem for longer - as Avaya extends its cloud proposition.
Meanwhile, in Zoom's case, it may aid the vendor's ability to penetrate the large enterprise market and - in the long run - move these businesses across to the Zoom Phone.