One of the latest additions to the portfolio of tools available from Zendesk, Zendesk Sunshine promises companies a new way of managing customer relationships. The Zendesk CRM solution connects all of your customer data in one environment, wherever it comes from.
With Zendesk Sunshine, companies have a new tool for managing the increasingly complicated customer journey. The open and flexible CRM platform, native to AWS (Amazon Web Services), gives you a full view of your customer experience ecosystem. At the same time, admins and developers get all the access they need to enhance customer experience.
According to Zendesk, Sunshine is the solution companies need to bring conversations “full circle.” By aligning information from inside and outside of Zendesk, Sunshine offers a unique experience.
Zendesk Sunshine review: Features
Sunshine, by Zendesk, is made up of four central components, conversations, custom objects, custom events, and unified profiles. These individual segments align all of the data business leaders need to make intelligent decisions about business operations. Each segment of Sunshine helps companies to store and use data more effectively. Let’s take a closer look:
Profiles - With profiles, companies can consolidate customer information from various sources, including billing systems, contact centres, mobile apps, and marketing software. The aligned information creates a complete picture of each individual customer.
Custom Events - With custom events, businesses can capture every interaction to create a comprehensive map of the customer journey. The Sunshine Custom Event solution includes any programmatic activity your system or application can associate with a customer, such as purchasing transactions, website visits, and even customer service interactions. You can also access information from Zendesk apps.
Custom objects - The Custom Objects part of Zendesk Sunshine allows businesses to store and surface new data within Zendesk, such as order histories and product catalogues from multiple sources. Custom Objects support a wide variety of structured data types, following the JSON Schema standard. This includes hierarchical data entries, such as arrays and objects.
Developers can use relationships to create powerful connections between objects, modelling links between data with one-to-one, and one-to-many, or even many-to-many connections. Sunshine offers access to REST APIs for data stores.
Sunshine Conversations - This is a developer-friendly and flexible messaging solution built into Sunshine which allows companies to unify messages from every channel into a single conversational tool. Sunshine conversations can be shared with every department, allowing companies to build more comprehensive and interactive learning experiences.