Zendesk, one of the leading customer experience companies in the world today, had just announced the arrival of Sunshine Conversations. This API-based platform allows today's companies to integrate social media messaging and direct messaging into offerings to connect with customers. Developers can also build messaging into their own services and apps to ensure that customers can engage with businesses over social channels, websites, and in-app messaging.
With Sunshine Conversations, businesses can unify conversations across all digital channels to ensure that essential business functions like marketing, service, and sales have the correct context for alignment and follow up.
The Evolving State of Messaging
Messaging is evolving from a simple channel of communication into a new interface in which companies can engage, connect, and transact with businesses. Vice President of Conversational Businesses for Zendesk, Warren Levitan, said that the company is thrilled to power the future of conversational business. Zendesk wants to create an environment where companies can extend sales conversations and traditional support into interactive messaging experiences.
Sunshine Conversations is a part of the flexible and open CRM platform from Zendesk, Zendesk Sunshine. This solution helps businesses to connect customer data in order to deliver the best customer experiences. Sunshine allows companies to integrate and understand all of their customer data, wherever it might life and gives developers an option to build and deploy customer apps faster.
Gartner believes that by 2022, 70% all customer interactions will involve emerging tools like chatbots, machine learning, and mobile messaging. Sunshine Conversations will allow companies to maintain a continuous conversation on every channel, from WhatsApp and Facebook Messenger, through to native Android and iOS apps.
