CRM solutions provider Workbooks is targeting industry shortcomings in its controversial “No Bullsh*t CRM” campaign.
The vendor describes its strategy as a “game-changer” for those CRM customers who feel frustrated and trapped with their current providers.
The campaign aims to outline and expose what Workbooks terms the “major pitfalls of CRM software,” which include unnecessarily complex implementations, substandard customer service, and sizable price hikes at renewals.
The company explains that this is part of its overall desire to show customers that “there’s a better way to do CRM.”
In expounding on this, Dan Roche, CMO of Workbooks, points to research that presents a pattern of CRM dissatisfaction:
“Too many sales and marketing leaders – 64%, according to our latest global survey – feel trapped by their CRM provider.
The market is broken, with 'big brand' CRM providers not focusing on the ‘R’ in CRM: the relationship with their customers.
“The research also showed that 50% of sales and marketing professionals believe they’re overspending on a system that fails to deliver.”
Workbooks believe the issue around pricing is exacerbated by unfair renewals, with many CRM providers attracting customers with appealing initial pricing but later imposing significant increases at renewal.
This practice often catches businesses by surprise, leading to budget strains and disrupted financial planning.
The anti-cattle-excrement enthusiasts also claim that CRM implementations often go over budget and take much longer than expected.
These rollouts can require third-party consultants, leading to extended timelines, drained resources, and delayed outcomes.
Moreover, the company argues that once small and midsize businesses are onboarded, they frequently experience poor customer service, as providers tend to prioritize larger clients, leaving smaller accounts feeling neglected and unsupported.
No Bullsh*t
Naturally, Workbooks states that its own offerings do not fall into the same category as many of its contemporaries, describing itself as the “honest, no-nonsense alternative that businesses can trust.”
In support of this claim, the company highlights the following three areas that differentiate Workbooks from the CRM herd:
Transparent Pricing
Workbooks offers clear and upfront pricing with no hidden fees or surprise renewal costs, providing a straightforward and budget-friendly solution for midsize businesses.
Quick Implementation
