In this interview, CX Today's Rhys Fisher sits down with Hakob Astabatsyan, CEO of Synthflow AI, off the back of the company's newly announced strategic partnership with 8x8.
Astabatsyan explains what the integration means in practice for enterprise contact centers, specifically the ability to deploy AI agents across voice, chat, and digital channels without developer support, and without the long implementation cycles that have historically slowed AI adoption.
The conversation moves quickly into territory that goes beyond the partnership announcement. Astabatsyan makes a pointed distinction between what most AI solutions actually deliver and what Synthflow is going after.
Most platforms, he argues, are built around deflection. Synthflow's agents are designed for something harder: end-to-end resolution across complex, multi-step interactions, with memory that persists across conversations over days or weeks.