the voice of customer experience technology
Front pagesponsored · AWS (Amazon Web Services)
CX Intelligence29 May 2025 · 1 min read

Why Does Traditional CCaaS Pricing Need to Evolve?

Watch on YouTube CX Today's Charlie Mitchell hosts a conversation about the different CCaaS pricing models available to contact centers. To weigh up the pros...

Watch on YouTube

CX Today's Charlie Mitchell hosts a conversation about the different CCaaS pricing models available to contact centers.

To weigh up the pros and cons of each, he's joined by:

  • Zeus Kerravala, Principal Analyst at ZK Research
  • Heidi Elmore, Senior Product Marketing Manager for Amazon Connect

First, they note how contact center providers are struggling to price their offerings now as AI threatens seat counts. From there, they consider:

  • What CCaaS pricing models are out there?
  • Kerravala introduces several common models, including subscription-, tier-. and outcome-based pricing plans.
  • How does AWS price Its CCaaS Solution: Amazon Connect?
  • Elmore discusses why AWS opted for a consumption-based model, and why the cloud giant believes the option is the future for CCaaS providers.
  • What differentiates the AWS approach?
  • Kerravala gives his take on the AWS approach before Elmore shares key differentiators in its approach to consumption-based pricing.

For more on Amazon Connect's CCaaS portfolio and pricing, visit AWS.

Thanks for watching. If you’d like more content like this, don’t forget to SUBSCRIBE to our channel.

You can also join the conversation on our X and LinkedIn pages.

The discussion0 takes · attributed & checked

Does this reflect your experience?

opening the room…
Read nextordered by techtelligence · every pick explained
more from AWS (Amazon Web Services) · sponsored

Why AI Agents Must Be Proven Before They Are Deployed

26 May 2026
same beat · CX IntelligenceWhy Customer Intelligence Is Dropping Dashboards24 Sept 2026matches this topicContact Center Weekly Roundup: Zendesk Targets Language Barriers as AI Control Wars Heat Up10 Sept 2026